The label design uses a picture frame device with specific colour treatment and texture. Apart from Drostdy Hof wanting the consumer to recognise the new label-look in store, the updated creative platform and packaging expression has made the brand accessible to the millennial market with the “Share the moment” slogan which features on all the new packaging.
Frans Booysen, marketing manager of accessible wines at Distell, says, “Life is not only about those big moments but also about the smaller moments which captivate special memories. The new packaging brings this across to the consumer.”
The new pack upgrade for the box wine is available in trade and the 750ml range pack upgrade is available at major liquor retailers nationwide.
