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Facebook makes a friend on Wall Street

Daniel Bernard, general manager for Wall Street Journal Online, said the "SeenThis?" feature will be opt-in only, meaning it won't start up unless the viewer expressly asks it to, and users can opt out any time. SeenThis will allow readers to see which Journal stories are popular among that user's Facebook friends.

1 Feb 2008

The Wall Street Journal has just accepted Facebook's request to be online friends.

Hoping to tap into the growing buzz of online social networks, the Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user's Facebook friends.

The feature, which goes live early Wednesday morning, is called SeenThis? and is powered by a company called Loomia. Financial terms weren't disclosed.

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