New flavour for Laughing Cow
Fromageries Bel is adding variety to The Laughing Cow cheese range with the introduction of new ham-flavoured wedges, an extension to their core wedges range currently available in plain and light.
"The Laughing Cow is a growing brand with wedges as the flagship product. As wedges hold the majority of the market share for the brand it was a natural move to expand the range and offer an assortment to satisfy all tastes," commented Portia Morewa, The Laughing Cow - cheese category manager.
The brand is focused on appealing to the core family segments of the market with the recent introduction of user-friendly slices and now ham-flavoured wedges, which complement the current selection of Cheez Dippers, Belcubes and a Cheese Tub.
The easy-to-open wedges are packaged in convenient pink striped flat packs of eight individually wrapped wedges. Available nationally at all major retailers for the same retail price as the plain wedges, R16.99.
