After a successful beta trial with customers, the subscription offer is now being made available to all its consumers, at R99 per month.
The Xtra Savings programme was recently voted best Retail Rewards Programme in the South African Loyalty Awards, and saved customers R13.5bn on their groceries over the past financial year.
Xtra Savings Plus combines the best of the Xtra Savings rewards programme with Sixty60’s effortless convenience. Customers can activate this offering on Sixty60 to experience exclusive benefits such as:
The launch campaign, which spoofs the popular Mission Impossible movie franchise, features a Tom Cruise-lookalike demonstrating how Checkers has done the impossible, by offering an unlimited delivery subscription that is designed to more than pay itself back.
“We are obsessed about saving customers money and making the everyday effortless. Our new subscription plan offers the most generous value customers can experience from Checkers, both in-store and on Sixty60,” says Neil Schreuder, chief of strategy and Innovation for the Shoprite Group. “Our customers have helped ShopriteX shape this innovation and we are delighted at the response so far.”