Some TLC for tired eyes

Flighted in two different TLC holdings, namely airports and nightlife venues, the striking creative execution is sure to speak directly to frequent flyers and party-goers until the end of this year.

'Catch the red eye' is the catchy payoff line used in both washroom holdings. With frequent travelling being synonymous with early mornings, late nights, air-conditioned aircrafts and lack of sleep, TLC maximised these obstacles faced by flyers.

Similarly in nightlife venues, the smoky atmosphere combined with late nights and early 'back-to-work' mornings are causative factors to scratchy and irritated eyes. Safyr Bleu eye-drops are promoted as a perfect solution to avoid the "red eye" look when getting up close and personal with others.

"The Safyr Bleu eye drops campaign is the ideal fit for us as we are able to speak directly to those consumers that would benefit most from this product," commented Lee Curtis, National Sales Manager for TLC.