News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

PEP ups its digital communication

The first milestone in a new relationship between PEP Stores and Liquorice was the launch of store's new website, which increased its traffic by 3600% within two weeks of going live. The digital agency has been appointed to help the retailer communicate with its emerging customers through digital channels.

Another innovation is PEPtxt, a downloadable mobile application that allows users to message one another free. Feelgood FM, the in-store radio station not only reaches out to shoppers at store level but also allows them to text their music requests to their favourite DJ for free. The application also allows messages to be streamed live on the Feelgood FM page of the new website. The group is now bringing its shopping experience to consumers wherever they are, through both mobile and web.

"Our aim is to provide the wider South African market, which has previously lacked access to digital channels, with compelling content and engaging platforms - enriching their lives through the use of internet and rich mobile services," says PEP's MD, Leon Lourens. "Liquorice is a key partner in helping us innovate in the online space."

For more, go to www.pepstores.co.za

Latest jobs

Traffic ManagerCape TownThe Grow Collective23 Sep
Head of ContentCape TownSpecial Effects Media12 Sep
Digital Content and Web EditorJohannesburgAd Talent Africa11 Sep
Junior CopywriterCape TownWildfire SEO11 Sep
Advertising Sales PositionDurbanCaxton Local Media10 Sep
StrategistBryanstonSoulProviders collective10 Sep
Campaign ManagerCape TownSpecial Effects Media10 Sep
DTP OperatorCape TownClarion Printed Products9 Sep
Partner ManagerCape TownSpecial Effects Media South Africa8 Sep
Digital Content Platform ExecutiveJohannesburgAd Talent Africa8 Sep
More jobs
Let's do Biz