For the first time, senior editors from the world's most important media will be coming to South Africa in September for the International Media Forum to talk about an effective media strategy for the country. "The South African Government appreciates the opportunity for such a high level of interaction with the world's major news organisations," says Joel Netshitenzhe, head of policy co-ordination in the Presidency.
According to Netshitenzhe, the South African story deserves more objective attention internationally.
Representatives from the BBC, CNBC Europe, CNN International, al-Jazeera International, The Wall Street Journal, Time Magazine and other important media players will be in Johannesburg, 20 - 21 September. The two-day conference will focus on leading business decision-makers, government officials and communications professionals and hopes to create a roadmap for future successful media relations.
The forum will discuss a variety of issues, such as how important the South African story is internationally and why international communications matter to the economic development of South Africa.
A series of keynote speeches plus four workshops will try to pioneer a dialogue between those who shape South Africa's image abroad and the South Africans who have the power to change the future for the better by the way they communicate the events taking place inside their country and their companies.
For more information, download the conference brochure at www.internationalmediaforum.com/imf_brochure.pdf.
