Assegais entry deadline extended

11 Oct 2007

Agencies, corporates, education institutions, SMEs and individuals who wish to have their work considered for the DMA Assegai Awards 2007 have a few additional days in which to finalise their award-winning entries, as the entry deadline has been extended to 12 noon on Wednesday, 17 October 2007.

“Entries for the Assegai Awards surpassed all our expectations with the sheer amount of high calibre work being put forward for this year's awards” says Brian Mdluli, CEO of the Direct Marketing Association of South Africa. “The participation that the event is generating is very pleasing. Besides the flood of entries, we are pleased to have an impressive list of sponsors on board including:

The South African Post Office – presenting sponsor
Standard Bank – Student category sponsor
MTN – category sponsor
Effective Intelligence – category sponsor
Vodacom – category sponsor
Absa – category sponsor
Greymatter – category sponsor
Services SETA – sponsor.”

This year the organisers are hoping to attract in excess of 150 entries across seven sections and 21 categories, with gold, silver and bronze winners announced in each category. And of course the one award that will crown the event – the INKOSI ASSEGAI – is given to the best overall direct campaign across all categories.

The awards will culminate in a gala luncheon on 5 November 2007. For more information on the sections and categories, go to www.dmasa.org and click on the Assegai section. The website is under re-development, so the detail you will find here is mainly on Sections and Categories – enough to get your started on your campaign entry selection.

For more information on the Assegais, contact Teresa on +27 (0)11 894 2767 or email .