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Buy into Copa90 audience share of 12 million subscribers
Copa90, one of the largest independent football businesses and definitive youth football brands, has more than 12 million subscribers globally across its social channels, with two billion content views and an average engagement time of 47 minutes per fan, per week.
It now lets brands ‘buy audiences’ with new ad product, FC90, building on its successful brand relationships with brands such as Nissan, Hyundai, Adidas and Turkish Airlines.
FC90 will let brands buy content going out to the engaged audience on its Facebook page, a platform that recorded more than 40 million content views in December alone, giving them a slice of the fan’s valuable attention from a trusted voice.
James Kirkham, head of Copa90, said, “This is a simple solution for brands that want to buy our audience. We have an unparalleled level of insight, data and know-how on football fans. We speak to them and serve up content to them every minute of every day. We refine and evolve according to our continual value exchange, spending real time with the data to hone the content we then put out.
“Not all brands want a deep long term football relationship. However, all brands want to be able to leverage our levels of engagement with our audience. From drinks, FMCG, retail, few brands would want to miss the opportunity to buy the audience we have. Now they can.”
