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2016 AMASA Awards finalists announced
Best Branded Content
Carat: Woolworths – The Green Issue
Liquorice: OMO – Ready for Life
Mediamark: VW – Journey to remember
MediaShop & Yonder Media: IEC – 2016 Municipal Elections Registration Campaign
Native VML: Nedbank – Coach Dingaan
Best Contribution by a Media Owner
Mark1: ABSA – Claim Your Cash
Mediamark: VW – Journey to Remember
OMD: Standard Bank – Love of Jazz
The Spacestation: Bidvest McCarthy – Toyota Campaign
Best Experiential
M&C Saatchi Abel: Nedbank – The Wonderland Project
Mediacom: Coke Zero – You Won’t Know Until You Try
MediaShop: Mugg & Bean – Wall of Generosity
OMD: Standard Bank – Love of Jazz
Best Integrated: Financial
Brand Et Al: AVBOB – Family comes first
MediaShop: Nedbank – Things that really matter
OMD: Standard Bank – Love of Jazz
PHD: Liberty – Agile Media
Best Integrated: FMCG
Gorilla: Axe – You gotta dry
Mediacom: Pfizer – #LoveWinter
MediaShop: Tastic – Tastic Red Pot. What’s Potting
OMD: Nivea Men – Nivea Men Range
Best Integrated: Public Service
- MediaShop & Yonder: IEC – 2016 Municipal Elections Campaign
Best Integrated: Media
MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
Mindshare: MTN – With Love from MTN
PHD: eNews Direct – Making News Newsworthy
Best Integrated: Cause Related
Joe Public: Nedbank – Go Sandile Twitter Track
M&C Saatchi Abel: Nedbank – The Wonderland Project
M&C Saatchi Connect: Red Cross – Give Childhood Back
Best Integrated: Transport
Mediacom: VW – Li5ten Up!
PHD: Mercedes Benz – SUV Interview Buzz
Best Integrated: Retail
Brand Et Al: Makro – Big on Life
Mark1Media: Raru – Raru Birthday Sale
- MediaShop: Nedbank – Business Banking Reins
Best Integrated: Other
- MEC: Vodacom – Vodacom Millionaires
Best Online
Gorilla: King Cone – Monster Craving
Native VML: Nedbank – Coach Dingaan
Native VML: Nedbank – Transactional Twitter
Native VML: Nedbank – O Week Dezign Today
The Spacestation: Bidvest McCarthy – McCarthy Toyota
Best Social
Gorilla: Axe – You Gotta Dry
Joe Public: Nedbank – Go Sandile Twitter Pack
Liquorice: Hellmann’s – Ultimate Burger
MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
Native VML: Nedbank – Love Greenbacks Bot
Best Sponsorship
M&C Saatchi Abel: Nedbank – The Wonderland Project
OMD: Nivea Men – Nivea Men Range
Playmakers: KFC Mini Cricket – Taking on the Proteas
Best Trade Marketing
Ads24: Integrated. Innovative and Effective.
MediaMark: Black Friday
MediaMark: Middle Market Ransom
Best Use of a Small Budget
Mobitainment: AVBOB – One AVBOB FM
Playmakers: Castle Lager – #BraBrigade
Best Use of Mobile
Gorilla: King Cone – Monster Craving
Gorilla: Hansa – Switch at 6
iProspect: Mercedes Benz – #InstantlyThrilling
The MediaShop: Mugg & Bean – New Store Opening
Mobitainment: AVBOB – One AVBOB FM
Best Use of Technology
Gorilla: Shield – Motionsense
Mediacom: Audi – Audi Re-targeting
MediaShop & Yonder: IEC – 2016 Municipal Elections Registration Campaign
Mobitainment: AVBOB – One AVBOB FM
PHD: Stanlib – See The Future