TBWA\Fusion Cape Town has created a print advert on behalf of adidas to pay homage to adidas ambassador Jacques Kallis and also promote him in his benefit year.
The one-off advert was only intended to be showcased in the Jacques Kallis commemorative magazine, but proved such a success according to TBWA\Fusion that adidas has produced posters to further promote the brand and foundation at the two benefit matches and in store signing sessions.
The posters were used to blanket the perimeter of Newlands and were all snapped up by supporters in search of autographs from the team, some even making it onto SuperSport.
The concept was created by Rich lamb-Hughes and Roger Gordon. The illustrator Piet Pienaar was commissioned to create the simple visual that portrays Jacques Kallis as being South Africa's best all rounder.
