Market Liquors is expanding its digital offering with a new delivery app for customers shopping at participating Market Liquors and Diamond Discount Liquor stores, adding app-exclusive deals and a launch-period delivery promotion.
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Launched on 19 October, the app allows customers aged 18 and over to browse and order wine, beer and spirits from their phones, with availability dependent on their delivery area. Customers can also receive free delivery on their first eligible app order, subject to terms and conditions.
Convenience meets liquor retail
The launch comes as online retail continues to grow in South Africa. World Wide Worx’s Online Retail in South Africa 2026 study forecasts that online retail will reach R159bn in 2026, up 22.5% year on year and accounting for approximately 10% of national retail turnover.
Liquor retail is also seeing shifts in how customers shop. Trade Intelligence data reported in July 2026 puts South Africa’s off-trade liquor market at R109bn in 2025, with delivery apps emerging as an increasingly relevant channel.
For Market Liquors, the new app extends its existing retail offering into digital ordering and delivery, bringing its range and selected promotions to customers in participating service areas.
App-exclusive deals for launch
“Convenience is becoming increasingly important to how South Africans shop, and we’re excited to bring that convenience to our Market Liquors and Diamond Discount Liquor customers,” says Byron Stain, general manager of Market Liquors.
“Our new delivery app combines the range, variety and value customers know us for, with the ease of shopping from their phones. With selected app-exclusive deals and free delivery during launch, there’s even more reason for customers to explore what the app has to offer.”
The app is available through the Apple App Store and Google Play Store. Customers can check whether delivery is available in their area through the app.
Extending the retail footprint
Market Liquors forms part of the Food Lover’s Market Group, with roots in a partnership between Diamond’s Discount Liquor and Food Lover’s Market. Its offering includes wines, beers, spirits and other liquor products.
The delivery app adds another way for the retailer to reach customers, combining its existing product range with digital ordering and home delivery. Its rollout is currently limited to participating Market Liquors and Diamond Discount Liquor service areas.
