The new offering covers all major mobile networks, including Vodacom, MTN, Telkom, Cell C and Shoprite K’nect, alongside digital vouchers for platforms such as Apple’s App Store and iTunes, Google Play, Uber and PlayStation Wallet Top Up.
Purchases are delivered instantly by SMS to the buyer or a nominated recipient, with no minimum basket value required.
The move taps into established demand for digital value-added services.
According to research cited by Electrum, 95% of surveyed consumers use airtime and data, while banking apps are the preferred channel for 61% of purchases.
By integrating these services into Sixty60, Shoprite is giving customers another reason to use its digital platform beyond their regular shopping orders.
The expansion also reflects growing competition among retailers to consolidate everyday purchases and services within a single app, prioritising convenience and ease of access.
