Cape Town-based Doña Fuego has entered the ready-to-drink (RTD) cocktail market with a range of canned tequila drinks, targeting summer entertaining and South Africa’s braai season through a retail partnership with Checkers Liquor and Sixty60.
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The new range, available in 250ml cans, brings three tequila-based cocktails to the retailer’s national store network and online delivery platform, offering consumers a convenient alternative to traditionally prepared cocktails.
The launch reflects the continued expansion of the ready-to-drink category, as beverage brands look to tap into demand for convenient formats suited to social occasions, outdoor entertaining and at-home consumption.
Doña Fuego’s range comprises three flavours: Margarita, made with tequila, lemon and lime juice; Spicy Margarita, featuring jalapeño-infused tequila with lemon and lime juice; and Paloma, combining tequila, grapefruit, lemon and lime juice.
A non-alcoholic Margarita is also planned for a future release, extending the range to consumers looking for an alcohol-free alternative.
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From cocktail bar to retail shelf
The brand's proposition centres on simplifying the traditional margarita and making tequila-based cocktails more accessible for occasions beyond the bar.
The tequila is sourced from Jalisco, Mexico, while the drinks are produced in Cape Town by Doña Distillery (Pty) Ltd.
The launch also reflects the growing opportunity for local beverage producers to bring established cocktail formats into convenient retail packaging, positioning ready-to-drink products for occasions such as summer gatherings, picnics and braais.
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Doña Fuego will be available exclusively through Checkers Liquor stores nationwide and the Checkers Sixty60 platform.
With its combination of imported tequila, local production and national retail distribution, Doña Fuego is positioning the range within South Africa’s expanding convenience-led beverage market, ahead of the summer trading season.
