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Spark Group partners with Africa’s largest phone company, Transsion, to grow Tecno and Infinix reach

Spark Group, a pan-African technology distributor, today announced a distribution partnership with Transsion Holdings in key markets across Africa, bringing its Tecno and Infinix smartphone brands to new customers and channels.
Spark Group partners with Africa’s largest phone company, Transsion, to grow Tecno and Infinix reach

Transsion is the company behind Tecno and Infinix, two of the most widely used smartphone brands in Africa. It shipped 40.5 million smartphones on the continent in 2025, close to half of all smartphones sold in Africa, through an established distribution network that reaches millions of consumers. Spark Group's role is to complement that network by opening new points of access for businesses, institutions and communities that are not yet well served by traditional phone retail.

The partnership is built around access. For many first-time buyers and small businesses, the barrier to owning a quality smartphone is not demand but affordability, availability and support. Spark Group addresses this with flexible payment options through Tally Credit, its financing business, and dependable after-sales service.

For business customers, Spark Group offers volume supply, flexible payment options and after-sales support through a single point of contact.
Spark Group will also support Tecno and Infinix through Tessera, its retail intelligence platform, which helps brand partners understand how their products perform and where demand is going unmet in the markets Spark serves.

"Connectivity is now a basic tool for work, learning and everyday life, and the device is where that starts. Tecno and Infinix are already trusted by millions of people across Africa. Our focus is on reaching the people and organisations who are not yet connected, by making devices easier to access, easier to pay for and better supported after the sale. We are proud to work with Transsion on that mission."

- Tadiwa Dzuda, CEO, Spark Group

"Spark Group shares our commitment to making smart devices accessible to more people across Africa. Their focus on new customer segments and flexible payment options complements our existing partners, and we look forward to reaching more customers together."
- Scott Liu, General Manager, Kenya, Transsion



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