Following the recent introduction of pack changes for Castle Lager, as well as new press, outdoor and print advertising focusing on the brand, comes a new television commercial, titled "Worldwind", by Ogilvy Johannesburg on location in nine countries around the world over 32 days.
It dramatises the growing realisation of a young, South African man, as he travels across the globe, that 'there is no country in the world as good as South Africa and no beer in the world as good as Castle Lager'.
The visual style is rapid in pace and rich in detail. "It's as if the lead character shot his entire experience on a video camera then edited the film into an action packed 75 seconds of highlights," says Ogilvy Johannesburg joint executive creative director Gerry Human.
"This was an ambitious project that took nearly a year to plan but we are delighted with the end result - an impactful commercial that truly breaks the beer advertising mould," says South African Breweries Marketing Manager, Geoff Whyte.
The new television commercial flights from 20 September on SABC and etv.
