#BizTrends2021
I am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Why would I be invited to judge the APO Group African Women in Media Awards 2020...
R-Squared SA 12 Nov 2020
Are you ready for African Gen Z...
Ndeye Diagne, Kantar 5 Nov 2020
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...
Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...
The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...
WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...
Juanita Pienaar 16 Sep 2020
Brave Group is excited to announce Ismail Jooma as the chief strategy officer for the advertising and communications group...
The Brave Group 9 Sep 2020
Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...
Gbenga Sogbaike 4 Sep 2020
Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
