Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...
Daniella Shapiro 1 day ago
Artificial Intelligence is becoming a very real part of day to day life and work...
12 Feb 2019
Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...
Pieter Geyser 5 Feb 2019
Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...
Jainita Khatri 5 Feb 2019
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...
25 Jan 2019
With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...
Mark Schech 22 Jan 2019
As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?
Mike Silver 16 Jan 2019
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...
Leigh Andrews 15 Jan 2019
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 14 Jan 2019
Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake...
19 Dec 2018
The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...
7 Dec 2018
Africa's largest mobile money ecosystem has connected to China's largest payment service in real-time...
5 Dec 2018
South African company Afro Girl has just released the multilingual Hunadi doll, which speaks speaks in 4 of South Africa's 11 official languages...
29 Nov 2018