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GLOBAL

The Emoji Movie fans set Guinness World Records title celebrating World Emoji Day

Emoji fans from all over the world set a Guinness World Records title, while celebrating the fourth annual World Emoji Day...

17 Jul 2017

UNITED STATES

Will technology kill us or make us stronger?

NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.

16 Jan 2013

BRAZIL

Internet: strong marketing tool for Brazilian soccer clubs

RIO DE JANEIRO, BRAZIL: With sales of exclusive products, online games and contests about who has the greatest number of fans on social networks, Brazilian soccer clubs are battling it out on the Web to reap the bonanza of online marketing.

26 Sep 2012

BRAZIL

AFP: New management for Brazil

RIO DE JANEIRO / SAO PAULO / BRASILIA, BRAZIL: Pierre Ausseill has been appointed to head the three AFP bureaus in Brazil (Rio de Janeiro, Sao Paulo and Brasilia) following on from Michel Leclercq, effective 23 July 2012.

19 Jul 2012

UNITED STATES

NYF International TV & Film Awards announces 2012 winners at NAB

NEW YORK, US: The 55th New York Festivals International Television & Film Awards, announced this year's winning entries at the 2012 awards ceremony on Tuesday, 17 April at the annual NAB Show in Las Vegas. Geoffrey Mason, senior production specialist for ESPN, was awarded the NYF Television & Film Awards Lifetime Achievement Award.

19 Apr 2012

BRAZIL

Coke takes a chant

BRASILIA, BRAZIL: Football is a heavily regulated area when it comes to advertising. Big ticket sponsorship deals mean that advertising opportunities are fiercely protected so as not to damage a brand's investment.

25 Oct 2011

UNITED KINGDOM

Global advertising rebounded 10.6% in 2010

LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.

11 Apr 2011

UNITED STATES

US consumers go mobile for holiday shopping

NEW YORK, US/LONDON, UK, SINGAPORE,SÃO PAULO, BRAZIL: The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com), yesterday, 10 November 2010, released the October 2010 US Mobile Consumer Briefing, MMA's monthly survey of US adult mobile phone users (mobile consumers) about their mobile marketing behaviours and opinions.

11 Nov 2010

SOUTH AFRICA

Latest global trends on consumer media preferences and behaviours

JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.

7 Oct 2010

SOUTH AFRICA

Cape Town Tourism builds on 2010 legacy; appoints US rep

Statistics South Africa has officially released arrival stats for the 2010 FIFA World Cup and the report notes a marked increase in visitors from the USA and South American countries, as well as from the UK, Australia and Germany. Now Cape Town Tourism intends building on the 2010 legacy.

1 Oct 2010

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