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| | [Danette Breitenbach] In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer... read |
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Wendy Bergsteedt The benefit of having seen both sides of the client-agency coin should equip both marketers and agency folk to apply more of a fair approach to their partnership... Read | Danette Breitenbach Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding... Read | Brendan Seery Celebrity endorsements are big business these days, because brands believe that being associated with winners - be they in the sport or entertainment biz - means that sweet sound of ringing tills. Read |
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