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Marketing & Media South Africa

BizToday's top stories
#CannesLions2016: Top creative trends
#CannesLions2016: Top creative trends
[Leigh Andrews] On Thursday, 28 July 2016, Ann Nurock presented her Case Studies from Cannes presentation at Cinema Nouveau in the V&A Waterfront... read


Windswept on Chapman's Peak.
#BehindtheSelfie with... Josephine Buys

Leigh Andrews

This week, we find out what's really going on behind the selfie with Josephine Buys, CEO of SA's digital trade body, the IAB SA... Read

Five ways POPI will change marketing research as we know it
Five ways POPI will change marketing research as we know it

mike broom

The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace... Read

How brands are using video
How brands are using video

Mike Saunders

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly... Read

Focus on CSI
Michael Baretta
#CSIfocus: Innovate or die - creativity is as important as research in CSI

Michael Baretta

It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent... read

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WOMEN'S MONTH
#WomensMonth: Leadership lessons from local lady bosses
#WomensMonth: Leadership lessons from local lady bosses

Leigh Andrews

It takes more than 'sugar and spice and all things nice' to make it in today's tough economy - especially if you're bravely setting out as a lady boss. Read this advice from three successful female entrepreneurs before you get started... read
#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Jessica Tennant

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business... read
Read more
Advertising
Screengrab from the ad.
[Orchids & Onions] All Gold gives us food for thought with fantasy ad

Brendan Seery

One of the most "unnatural" images (in terms of things done and added which are not present in the original product) is food photography... read
Pharma advertising - Copy and paste or compelling communication?
Pharma advertising - Copy and paste or compelling communication?

Tim Malone, Issued by Grey

I recently came across a website called badadgenerator.com. The site offers visitors the opportunity to "Design your very own healthcare campaign" - free of charge. It's supposed to be funny... read
Lebogang Rasethaba places at Creative Circle Ad of the Month
Lebogang Rasethaba places at Creative Circle Ad of the Month

Issued by Arcade Content

Arcade Content's Lebogang Rasethaba directed the branded music video of the Castle Lite Ziyabanda campaign, which came second in the Digital/Interactive category for April-June at Creative Circle Ad of the Month... read
Incubating young talent
Incubating young talent

Issued by Mortimer Harvey

Mortimer Harvey embraces the talent and ideas of young employees, nurturing and creating an environment in which they can grow... read

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Branding
Driving a branded content win
Driving a branded content win

Spero Patricios, Issued by Launch Factory

Have you seen The Family video by Ford? It's advertising as we've rarely seen it - the 41-second teaser soon has you clicking through to the full 16-minute slot... read
CSI
Blowing the horn on rhino poaching
Blowing the horn on rhino poaching

Issued by Weathermen & Co

This year Namibia Breweries partnered with Intelligence Support Against Poaching and the Ministry of Environment and Tourism in launching a campaign to help save Namibia's declining black rhino population... read
Digital
Pokémon Go adds to hospitality industry's business
Pokémon Go adds to hospitality industry's business
Pokémon Go launched at the start of July, but businesses should not be obsessing about catching elusive cartoon figures, instead they should be focusing on how to 'catch' and keep customers by using this game... read
Boris Dzhingarov
Bridging the gap: How augmented reality can solve digital buying problems

Boris Dzhingarov, Issued by Monetary Library

Augmented reality is a growing field that's transforming our interactions with the world around us, and one of the most powerful ways it's doing so is by enhancing the shopping process... read

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Events & Conferencing
Open Design 2016 features Suzelle DIY
Open Design 2016 features Suzelle DIY
Open Design, taking place 10-21 August 2016 at Cape Town City Hall and across the city, has announced that do it yourself expert Suzelle DIY, aka Julia Anastasopoulos, will be speaking at the Creative Sessions morning... read

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Exhibitions
Case study: The merits of integrating social media into exhibition stands
Case study: The merits of integrating social media into exhibition stands

Issued by Scan Display

When Scan Display set out to create a completely unique stand for this year's Markex show, a major consideration was how social media would add value to the stand, driving foot traffic and increasing interaction with attendees... read
Media
Cannes, creative media and connected solutions
Cannes, creative media and connected solutions

Issued by Tag 8

In their endless pursuit to be more creative in media, Tag 8 looked to the Cannes Awards in search of answers... and found more questions. Here are their favourites... read
Closing date for SA Publication Forum Corporate publication competition is this week

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PR & Communications
The Headlines team
Coffee and the essence of PR

Danette Breitenbach

"In the early days I had a friend that told me she wanted to get into PR because all we do is "have coffee"... It's not that easy. You have to be current, creative, inventive, intuitive but most of all you have to have common sense...(which is often not very common)..." read
Cape Town workshop on upgrading media relationships
Social Media
Instagram adds everyday 'Stories' in Snapchat spin
Instagram adds everyday 'Stories' in Snapchat spin
Instagram on Tuesday put its own spin on a key Snapchat feature by letting users post "Stories" that eventually vanish from the Facebook-owned photo- and video-sharing application... read
#PovertyPorn or #SympathySleepout?
#PovertyPorn or #SympathySleepout?

Issued by 25AM

Social media buzz about #CEOSleepout2016 - which sees CEOs sleep outside in the winter cold to raise funds and create awareness about homelessness - shows that the road to brand reputation hell is often paved with good intentions... read
Sponsorship
New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup
New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup

Issued by Brand inc

In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle... read
International
Full jury ready for Ad Stars
Full jury ready for Ad Stars
The full line-up of jurors for the Ad Stars competition, which runs from 25-27 August 2016 in Busan, South Korea, has been announced... read
More International
Business
Putting IoT technology at the centre of your business
Putting IoT technology at the centre of your business

Sebastian Isaac

The power of the Internet of Things (IoT) to connect us to everyday objects and allow them to send and receive data has the potential... read
New appointments
  • New regional director for CIMA - more info
  • New head of marketing and communications for Curro Holdings - more info
  • New divisional director for Liberty Corporate - more info
  • Curro Holdings appoints new media and marketing manager - more info

More people  Submit a Person
Jobs offered
Spanish Speaking Campaign Manager - Cape Town
DQ&A Media GroupCampaign managers create and facilitate a flourishing, streamlined ad operations workflow. Responsible for managing international (Spanish) digital campaigns to establish a high-quality customer service relationship on an everyday basis. Read more >>



Junior Technical Account Manager - Cape Town
DQ&A Media GroupIntegrate buy-side ad servers with various products, assist team members, advising clients on the best setups; book digital campaigns and intermediate with clients while troubleshooting and managing administrative activities. Read more >>



Programmatic Media Trader - Cape Town
DQ&A Media GroupMedia traders know where best to buy inventory and audiences for clients using DSPs. Refine RTB strategies and maximise digital budgets according to required goals and ROIs. Read more >>



Campaign Management - Buy Side - Cape Town
DQ&A Media GroupCampaign managers create and facilitate a flourishing, streamlined ad operations workflow. Responsible for managing international digital campaigns to establish a high-quality customer service relationship on an everyday basis. Read more >>



Junior Digital Media Campaign Manager - Cape Town
DQ&A Media GroupAn internet savvy individual required to manage delivery of digital media/ emerging campaigns and projects for clients; brand and acquisition focused web and emerging media campaigns (locally and international clients). Read more >>



Marketing Assistant - Cape Town
Effective IntelligenceEffective Intelligence needs a spunky and self-motivated graphic designer that can assist us. Read more >>




New events to diarise
Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


InDesign digital
Multidimensions - 4 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown


Upcoming events
Decorex Joburg 2016 - 5 Aug 2016 to 9 Aug 2016, Johannesburg
Join Decorex Joburg 2016 and gain fresh ideas and inspiration for your interior and exterior spaces. Read more >>

The Wedding Expo
6 Aug 2016 to 7 Aug 2016, Durban | 27 Aug 2016 to 28 Aug 2016, Gauteng


Noticeboards
Sponsorship for community soccer team
[Sponsorship] We are a community soccer team looking for sponsorship for youth soccer development within our community to reduce crime. We aim to eradicate crime within our society.
Tender opportunity - photographic and video services
[Tender] Relief and development organisation, Islamic Relief South Africa, has a tender opportunity available for multimedia professionals with emphasis on video and photographic production.

More noticeboards  Submit a Noticeboard
Quotes
T.S. Eliot
"Every moment is a fresh beginning."

More quotes  Submit a Quote
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CMIContent
@CMIContent
Content marketing trends to look for in 2017 (according to #CMWorld speakers) https://t.co/j4jmr7ELU7 https://t.co/Yobgj7zu0Y
nytimes
@nytimes
A year ago advertisers were skeptical about advertising on Snapchat. Now they're rapturous. https://t.co/NYn9Xb7q1M
digimarketing
@digimarketing
Article: Digital Video Platforms Are Drawing Ever-Increasing Numbers of Viewers https://t.co/hLXQghIimR
socialmedia2day
@socialmedia2day
12 Things to Consider Before Starting a Social Media Marketing Campaign (by @chazcrawford) https://t.co/dWBIuRLHCA https://t.co/Swvh7nndlt
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