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Marketing & Media South Africa

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#YouthMonth: How brands can win with Generation Z [Infographic]
#YouthMonth: How brands can win with Generation Z [Infographic]
[Beverley Klein] This group of youngsters is also called the "Pluralist Generation" because they are so diverse in race, religion, politics. They believe people can coexist happily, and have a more optimistic view of the future... read


What's the ad really selling? © George Rudy -
Writing good advertising copy (Part 1)

Chris Brewer

There are two vitally important rules to obey when setting out to write the copy... Read

#Trending: Are we living in an alien's computer game?
#Trending: Are we living in an alien's computer game?

Louise Marsland

Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated... Read

Google search changes may yet prove challenging to smaller companies
Google search changes may yet prove challenging to smaller companies

Tich Savanhu & Andrew Smit

Google's decision to change their desktop SERPs has had less impact on advertisers than anticipated, but companies should remain vigilant... Read


Youth Month
The June 2016 cover, displayed on iPad.
#YouthMonth: Exposing Edgars' 100,000 download magic

Leigh Andrews

With everyone and their grandma reading content on their phones these days, digital magazine apps are by no means just the realm of the youth. Here's how Edgars Club Magazine is repeatedly delighting its downloaders... read
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Marketing
Understanding influencers' value
Understanding influencers' value
Over the next few months, you can expect to see less of the hit-and-run influencer campaigns, where the same top-tier influencers collaborate on once-off projects... read

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Advertising
Image via Pixabay
Cabinet mulls crackdown on booze adverts

Asha Speckman

This week, the cabinet could approve policy recommendations that would lead to the disappearance of marketing of alcoholic beverages from primetime slots on TV... read
The magic in understanding the brief - Bringing the latest and greatest content to life
The magic in understanding the brief - Bringing the latest and greatest content to life

Issued by Ogilvy & Mather

Creative Director at Ogilvy & Mather Johannesburg, Grant Sithole, shares his views on the magic involved in crafting and delivering a powerful and memorable commercial... read

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CSI
+27 Advertising takes the lead on SA Guide-Dogs Association
+27 Advertising takes the lead on SA Guide-Dogs Association

Issued by +27 Advertising

As the agency's first pro bono client, +27 Advertising have to date worked with SA Guide-Dogs Association in designing a new logo, and are currently working on a fresh new look for their website... read
Design
Early bird bookings for Business of Design conference open
Early bird bookings for Business of Design conference open
The two-day conference, Business of Design, returns to Johannesburg and Cape Town in August with more lessons and inspiration from the country"s top business experts and industry professionals... read
Just Design cracks a Dieline Award
Just Design cracks a Dieline Award

Issued by Just Design

A re-imagined festive gift earns local packaging specialists a coveted international award... read

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Entrepreneurship
Nationwide youth business start-up truck marks call-to-entry for SAB KickStart 2016 competitions
Nationwide youth business start-up truck marks call-to-entry for SAB KickStart 2016 competitions

Issued by Mercatique Consulting

SAB KickStart will embark on a month-long recruitment campaign this Youth Month, using a new innovative start-up truck that will travel across the country on a youth entrepreneurship drive... read

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Exhibitions
Markex 2016 exhibitors go all out for this year's show
Markex 2016 exhibitors go all out for this year's show

Issued by Markex

The over-riding theme for Markex 2016, the industry's hottest, most focused promotional products expo, is innovation, a focus that has certainly been borne through by this year's exhibitors... read
Magazines
Arts come alive this June at Hyde Park Corner with Tony Gum and Nelson Makamo
Arts come alive this June at Hyde Park Corner with Tony Gum and Nelson Makamo

Issued by Ndalo Media

On Wednesday, 1 June, Hyde Park Corner came alive with the launch of The Rotary Arts Festival, sponsored by Sanlam... read
Online Media
Burn Media, Chargeads introduce programmatic journalism to South Africa
Burn Media, Chargeads introduce programmatic journalism to South Africa

Genevieve Nash

Burn Media is excited to be the first South African premium publisher to utilise the 'Newsroom'... read
Recruitment
New survey reveals what motivates South Africans to move jobs
New survey reveals what motivates South Africans to move jobs

Issued by Career Junction

CareerJunction decided to dig a little deeper and asked South Africans what matters to them when it comes to their jobs... read
Research
Business intelligence without proper data management is a futile exercise
Business intelligence without proper data management is a futile exercise

Johan Ceronio, Issued by Praesignis

If businesses started realising the value of proper data analytics and data science, we would see a tremendous growth in businesses exploiting new avenues that they didn't even know existed... read
Sponsorship
Bursary offered to Media Owner Rising Star
Bursary offered to Media Owner Rising Star
Carat has announced that it will be sponsoring a bursary for an online digital course from Circus Street worth about R5,000 for the Media Owner Rising Star at the 2016 MOST Awards... read
International
Global Out of Home FEPE International Awards 2016
Global Out of Home FEPE International Awards 2016
FEPE International president, Antonio Vincenti, announced the winners of this year's global OOH association's awards at the FEPE Congress in Barcelona on 2 June 2016... read
Four secrets to live streaming success
Four secrets to live streaming success

Peter Davidson

People are ditching cable every day, but they still want to watch live TV. Here are the secrets to live streaming TV that is better than cable... read
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Business
Value through long-term relationships
Value through long-term relationships

Jane Stevenson

Business owners often get caught up in conversations around the details of what they sell rather than focusing on critical conversations around building relationships. This extends not only to clients but to suppliers, employees, and *gasp* even our competitors... read
New business

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Jobs offered
Digital Marketing Intern - Cape Town
Mark 1Mark1 is looking for a digital marketing intern! Read more >>



Search Marketing Executive - Cape Town
Mark 1Mark 1 is looking for an experienced search marketing executive to join our team. Read more >>



Designer/Wordpress Developer - Cape Town
Awesome Wordpress developer/ designer role to work on a wide variety of projects at a fun digital marketing agency. Based in the Woodstock Exchange. With flexy hours and remote work. Read more >>

Graphic Designer - Durban
We're looking for an experienced and dynamic graphic designer to join our marketing department at our head office in Pinetown, Kwazulu-Natal. Read more >>





New events to diarise
Introduction to project management
AO Development - 8 Jun 2016, Ruimsig | 6 Jul 2016, Ruimsig, Roodepoort


Professional telephonist etiquette
Front Foot - 8 Jun 2016, Johannesburg | 11 Jul 2016, Randburg | 12 Jul 2016, Boksburg | 5 Aug 2016, Randburg


POPI Act- Data Protection and Privacy for Marketers
Jozihub - 9 Jun 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 20 Jun 2016 to 24 Jun 2016, Grahamstown


Photography in practise short course
Vega School - 25 Jun 2016 to 16 Jul 2016, Johannesburg | 25 Jun 2016 to 16 Jul 2016, Pretoria | 25 Jun 2016 to 16 Jul 2016, Durban | 25 Jun 2016 to 16 Jul 2016, Cape Town


Business report writing skills
Front Foot Strategic Consulting - 27 Jun 2016, Johannesburg | 29 Jul 2016, Boksburg


Brand and marketing management short course
Vega School - 29 Jun 2016 to 19 Oct 2016, Johannesburg | 29 Jun 2016 to 19 Oct 2016, Durban | 29 Jun 2016 to 19 Oct 2016, Cape Town | 29 Jun 2016 to 19 Oct 2016, Pretoria


Corporate communications, social media and reputation management seminar
Bloom Training - 13 Jul 2016 to 14 Jul 2016, Johannesburg


Measurement and evaluation
PRISA - 18 Jul 2016, Randburg


Introduction to copywriting for brands
Vega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria



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Upcoming events
Smart Procurement World 2016 Conference and Expo
Smart Procurement World - 8 Jun 2016 to 9 Jun 2016, Durban


Adobe Creative Cloud
Multidimensions - 10 Jun 2016, Cape Town


Sold Out Conference 2016
The Factory SA - 10 Jun 2016 to 11 Jun 2016, Johannesburg



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