Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education, Entrepreneurship, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Social Media, Sponsorship, TV, Youth Marketing |
From expert PR to brand communication truths This week's coverage starts on a high note, with small public relations consultancy PR Expert taking top honours at the 19th PRISA PRISM Awards. Bizcommunity sponsored this year's lifetime achievement award, which went to Peter Mann of Meropa Communications. Danette Breitenbach attended and captured this year's spirit of celebrating the passion of communications here. Still in the realm of communications, Felix Kessel feels brands should engage with new media and communications disciplines. This is especially pertinent with 'social media' seen as a top strategy for 'digital marketing', yet social media was created as a human-to-human platform for its interactions. And brands, while they can have personalities, can never be people. Then, with its strong focus on brand communication I looked a few months down the line to the Loeries 2016, I dug deeper into their #Creativity Unites campaign for the year, which is about more than pretty pictures. Click through for exclusive insights from Ryan McManus, ECD at NATIVE VML and the creative behind the campaign, as well as Silondile Jali, communications manager at the Loeries. Lots to look forward to as we enter a new era of consumer interaction, which promise richer results than ever before... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | PR Expert, a small public relations consultancy, took top honours at this year's PRISM Awards, clinching the PRISM Campaign of the Year Award... read
|
|
Danette Breitenbach "The Prism Awards entries this year show the high calibre of work that the South African Public Relations (PR) sector delivers, making it a world-class industry." That was the message from the judges last night at the annual Prism Awards... Read | Felix Kessel In 2015, media statistics show that in South Africa, Europe and the US, more advertising was spent on television, but some of the biggest spenders in the US and the UK were Facebook and Google.... Read | Leigh Andrews The Loeries 2016 campaign work is bright and bold, showcasing the many creative faces that comprise the local brand communication industry. We dug around behind the scenes, tipping over paint buckets to find out how the campaign came about... Read |
|
| | |
 | Younghee Lee, executive VP of global marketing, mobile communications business at Samsung Electronics will accept the Creative Marketer of the Year award at Cannes on 25 June 2016 on behalf of Samsung Electronics... read | |
|
|
|
 | Issued by JWT J. Walter Thompson's Innovation Group MENA has released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa... read | |  | Boris Dzhingarov, Issued by Monetary Library Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it... read | |
|
|
|
 | Adegboye Adeniyi In my few years as an SEO practitioner (I refuse to use the word "expert") I have consistently met with two extreme sets of people... read | | | |
|
|
|
 | Issued by Henley Henley Business School Africa has launched a new MBA programme option to provide creative acumen for business people and business acumen for creatives... read | | |
 | The French Institute of South Africa (IFAS) and the Goethe-Institut are looking for local journalists to join their comic artist project in June 2016 in Cape Town... read | |  | Issued by Topco Media Topco Media and the Oliver Empowerment Awards were very excited to present Bonang Matheba with the Oliver Empowerment Award for Media Personality... read | | |
 | NEWSWATCH: Political messages have dominated outdoor advertising this year, with the #ZumaMustFall banner in Cape Town intriguing all due to its anonymous origins. Now the city in question is PE with former FIFA man - now mayor of the city - in the spotlight, but this time we know it's the DA behind the messaging... read | | |
 | Belinda Kayton So Women are from Venus and Men are from Mars right? Maybe and maybe not, especially when it comes to media consumption! How different are we then - men and women - when it comes to what we watch and what we read..? read | | |
| Promoted content |  | BrandedYouth, with headline sponsor Standard Bank, has developed a platform that will provide South African matriculants and university students with the tools needed to navigate this volatile economic environment: the Standard Bank Youth Expo, to be held in on 6-7 August at the Sandton Convention Centre... read |
| | |  | SAN FRANCISCO - Twitter introduced a new head of operations for what it calls Greater China despite still being banned in the mainland, as it attempts to boost already booming advertising... read | | | More International | |
| - Crown Publications appoints new deputy publisher - more info
|
More people Submit a Person | |
| Badger Holdings is on the hunt for a talented middle/heavyweight copywriter with agency experience to join our marketing team. Read more >>Join this award winning media house known for its innovative approach in various industries! Training will be provided. Due to expansion, we require additional driven and talented sales staff. Read more >>
| | | Journos GymInstitute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg | | Writing to pictureInstitute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg | | |
| John Muir "The power of imagination makes us infinite." |
More quotes Submit a Quote | |
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
|
|  Twitter |
|
|
