Geoff Cohen to head up new venture, Delv

Geoff Cohen and digital disruption agency &innovation, have joined forces with the Ole! Media Group to form a new venture, Delv, which will provide highly targeted advertising opportunities by harnessing the power of big data.

Having identified that it required a data model and strategy, Ole! Media Group contacted &Innovation to assist it in developing the right proposition with the right people to lead it. The result has so much potential that &Innovation has also taken a stake in the new entity, as it believes that the importance of Delv and the benefits it can deliver, will grow exponentially.

Cohen, who will head up the new venture, was until recently general manager of Media24's digital division. He has a proven track record for building market-leading online and mobile media products with a particular focus on start-ups at the intersection of mobile, technology and e-commerce in developing markets.