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Marketing & Media South Africa

Today's top stories
[Bookmark Awards 2016] Panning the marketers' jury panel
[Leigh Andrews] Digital advice from a selection of the 2016 Bookmark Awards' marketers' jury panel: Prepare for an evolution in digital thinking and greater brand equity. But first, stop treating digital as a department... read


Playing in the ever-shifting sand box of online

Danette Breitenbach

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report... Read

Tips for effective inbound marketing success

AIMEÉ SERRÃO

On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls... Read

The creative cul de sac

Chris Brewer

It happens to everyone at some time or another. You stare blankly at an empty screen and your brain appears to be dead. This is very seldom a permanent condition and usually passes quite quickly - like a pendulum that swings back and forth... Read

Focus on Future of Work
[Future of Work] An analysis of online recruitment in South Africa during 2015

Marc Privett

At the start of a new year it's always worth having a look back at the past year to get an idea of where we are and a sense of where we are going... read
[Future of Work] The war for talent

Merle O'Brien

There is a war for talent happening among multinational brands as the global divide widens in wealth, human competency, access to resources and social media literacy... read
Read more
IAB Digital Summit & Bookmarks 2016
Pete Case applies his award-winning eye to the Bookmarks

Issued by IAB South Africa

Chief Creative Officer at Ogilvy&Mather South Africa and Chairman of Gloo@Ogilvy, Pete Case, may be forgiven for not having extra time on his hands. Still, the industry heavyweight has committed to judging the 2016 Bookmarks... read
Marketing
Maximising ad value in a tough economic climate

Jedd Cokayne

It's that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started... read
Are you feeling the marketing squeeze?

Andrew MacKenzie

In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment... read



Branding
Podd Display and FSD to merge 1 March

Issued by GAWK

A merger between two major players in the South African branding, exhibitions and display industries, Podd and FSD, is set to take place today... read
Exhibitions
The impact of corporate gifting in business

Issued by Markex

There is no doubt that gift-giving is another way to strengthen bonds with family and friends, but it can also help establish and enhance critical business relationships - both external and internal... read
Online Media
Guidelines for using images in blog posts

Charles Mburugu

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis... read
OOH
Calculate your savings with PDT's new calculator

Issued by PDT

PDT has launched 'Switch and Save', which introduces your digital signage network to a faster and more efficient media player that cuts out all the software and licensing fees on your digital signage network... read
PR & Communications
Managing business reputation - a luxury or necessity?

Kevin Welman

Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade... read
Grapevine opens Cape Town office

Issued by Grapevine Communications

To accommodate the growing demand for their personalised style of service delivery, top Gauteng PR agency, Grapevine Communications, is now opening their doors in the Western Cape... read
Production
Ford Ranger 24-hour challenge (director's cut)

Issued by Bouffant

For Blue Hive South Africa, Marc Sidelsky documents the 2016 Ford Ranger undergoing some of the world's toughest conditions, in a rugged and brutal 24-hour challenge... read
Promotions
Absa understands what students need

Issued by TLC Marketing Worldwide

Absa has teamed up with industry specialists TLC Marketing Worldwide to create a benefits programme for new and existing Student Silver Account holders... read
Social Media
Podcast unpacks SA's Social Media Landscape

Issued by Ornico

How many people use Facebook, and which social media service is the fastest growing? These are just some of the questions answered by BrandLand, the third edition of the monthly podcast produced by Ornico... read
Budget conversation on social media doubles over last year

Issued by 25AM

South Africa's social media conversation surrounding the 2016 Budget Speech was twice as high as it was for the 2015 Budget Speech, demonstrating the high level of interest in this year's budget proposal... read
International
How marketers can benefit from freemiums

Jerry Nelson

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing. read
More International
Jobs offered
Digital Account Director - Cape Town
NATIVE Digital AgencyWe are seeking the expertise of an account director with solid digital agency experience to join the Cape Town team. To help build strong working relationships with clients. Read more >>

Marketing/Communications Coordinator - Cape Town
Marketing and communications coordinator with diverse skill set required by dynamic company in the development sector. Read more >>





New events to diarise
Social media workshop for small business
Handcrafted Brands - 9 Mar 2016, Cape Town


Online marketing/social media boot camp
The Divine Project House - 15 Mar 2016, Somerset West | 19 Apr 2016, Somerset West | 17 May 2016, Somerset West


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Storytelling in the digital age
kokopelli partners - 6 Apr 2016, Johannesburg


Three scenes
Megadvision - 8 Apr 2016 to 10 Apr 2016, Gauteng


Enterprise Social Media Forum 2016
EduCo - 21 Apr 2016 to 22 Apr 2016, Kempton Park


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


International filmmaker workshop
Auteur Film School - 14 May 2016, Cape Town | 28 May 2016, Sandton


Upcoming events
Toastmasters Annual Prepared Speaking Contest
VPPR for Two Oceans - 2 Mar 2016, Cape Town


Employer branding masterclass
Employer Branding SA - 3 Mar 2016 to 4 Mar 2016, Cape Town | 6 Apr 2016 to 7 Apr 2016, Gauteng


Media innovation workshop with MultiChoice
LaunchLab - 3 Mar 2016, Cape Town | 6 Apr 2016 to 25 Apr 2016, Cape Town


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Photoshop basics
Multidimensions - 4 Mar 2016, Cape Town


Marketing a consulting practice in tough times
The Reputation Go-to Guy - 4 Mar 2016, Johannesburg


Quotes
Elbert Hubbard
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Researchers create Matrix-like instant learning through brain stimulation https://t.co/oHBto3c5BI https://t.co/7wt6nbly2a - Tue Mar 01
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10 brands that gained their own form of recognition this #Oscars https://t.co/4o7UWmvpjm #marketing - Tue Mar 01
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