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What it really means to succeed with the new generation The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards were announced on 19 November at the Johannesburg offices of main award partner, Microsoft SA. Unilever and agency Liquorice scooped the Digital Brand of the Year, sponsored by Endemol Shine Africa, for Unilever Knorr - What's for Dinner, as well as New Generation Social & Digital Corporate of the Year and New Generation Legacy Award for Unilever OMO Fast Kids. But the focus on social and digital media isn't all about youth. While they're definitely important, you need to keep your focus broad. Veli Dlamini elaborates on this topic by writing about killing competition through brand relevance, especially for all those brands looking to target the youth and unintentionally aiming for the 'cool factor' above all else. Lastly, in my last feedback session from last week's [AfricaCom] conference, I share the good news that YouTube is taking Africa offline, in meeting the goal of making video more viewable on the continent. One such feature lets South Africa, Nigeria, Kenya and Ghana watch videos in periods of low or no internet connectivity. Here's to the truly digital future! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards have been announced. The event took place on 19 November at the Microsoft offices in Johannesburg... Read | Veli Dlamini When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"... Read | Leigh Andrews In meeting the goal of making video more viewable on the continent, YouTube took the bold move of making offline video playback a reality... Read |
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 | Douglas Kruger Innovation, and the art of capturing ideas on the fly... read | |  | Issued by Foreword When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear. Here are the top five principles Foreword implores agencies to follow... read | | |
 | Issued by East Coast Radio East Coast Radio rallied businesses and residents across KwaZulu-Natal on Friday, 20 November, raising R1,244,712 for its longstanding CSI initiative to purchase food parcels for underprivileged children in the province... read | | |
 | Issued by IAB South Africa With the deadline extended to 30 November, digital marketers have one last opportunity to enter the coveted IAB SA Bookmark Awards and do battle across eight categories, of which the Campaign category is one... read | | |
 | Issued by iProspect iProspect South Africa recently received a Gold accolade at the 2015 Assegai Awards for Most Effective Use of Content... read | | |
 | Issued by Topco Media Now in its 13th year, the annual National Business Awards which took place at Emperors Palace and was hosted by Top Media and Communications, featured the best businesses across South Africa... read | |  | Issued by Gearhouse SA Gearhouse SA represents South Africa within the AV Alliance and has managed numerous events for their international partners. This year two deserving employees were identified to participate in the inaugural Skills Swap program... read | | |
 | News24 Correspondent South African media has generated some of the highest proportion of media reports on terrorist attacks other than those in Paris, across the world, Roi Africa reported on Sunday... read | |  | Thrishni Subramoney It was clear to me that the social media tide had turned on the Paris attacks when the number of rants about unfair news coverage (if you somehow managed to miss the debate, click here) on my Facebook feed reached critical mass... read | |  | Issued by Independent Media After 45 years in the media industry, Independent Media bids farewell to Deputy Executive Chairman and former CEO, Tony Howard... read | | |
 | Carmen Murray, Issued by Mobitainment We have seen exponential growth in mobile penetration and mobile innovation. Globally, nations have been paying attention to Africans to see how they are solving African problems and driving monumental change in mobile... read | | |
 | Issued by Propeller Films Propeller Films performance director Garon Campbell recently brought to life the latest brand ad for Fedhealth's campaign "Family Takes Care of Family"... read | | |
 | Thinkroom Consulting's inaugural report, titled 'An SME Landscape Study: The Conduciveness of Starting and Conducting Business in Africa', was released on 19 November 2015... read | | |
 | Issued by Grey Grey Africa was awarded a Bronze award for the 'Most Viral Campaign' at this year's 3rd annual New Generation Social & Digital Media Awards Gala Ceremony which was held in Johannesburg last week... read | | |
 | Government and the media have renewed their commitment to strengthen their relationship while promoting an environment for a free and thriving media... read | | | | | | | | | | | | | More ads | |
|  | The winners of the Asian Digital Media Awards were announced in Hong Kong on 18 November 2015. Singapore Press Holdings (SPH), the publisher of The Straits Times, scooped 12 trophies... read | | | More International | |
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| | | | | The Power Series Business Breakfast - 24 Nov 2015, Johannesburg | 25 Nov 2015, Durban | 26 Nov 2015, Cape Town Some of the best world class, Southern African speakers presenting new ideas in an interesting and entertaining way. Read more >>
Practical print production in advertisingRead Between The Lines - 24 Nov 2015 to 26 Nov 2015, Johannesburg | 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg | | |
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