The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
22 Apr 2013 11:05
While Out of Home Media South Africa (OHMSA) is talking about increasing OOH share of spend from about 4% to 10%, a parallel opportunity is lurking in the wings.
By Tatenda Chiweshe 5 Apr 2013 06:56
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
Recently Alliance Media partnered up with McDonald's in a new and exciting project for the successful fast food chain.
Issued by Alliance Media 29 Nov 2013 11:42
Since the majority of people in Lesotho still do not have access to the internet, Continental Outdoor Media and Vodacom collaborated to promote internet usage with four supersized billboards.
19 Aug 2013 14:10
This month of August marks women's month in South Africa. Alliance Media has taken this theme to Ghana where they are empowering young girls to overcome their challenges and live their dreams.
Issued by Alliance Media 16 Aug 2013 11:47
Capital Lifestyle Magazine reported on 8 August 2013 that engineers in the city of Lima, Peru, "have found a way to use the intense humidity to produce drinkable water from a billboard." (video)
8 Aug 2013 13:18
With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.
24 Jun 2013 10:53
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
Alliance Media Botswana has partnered up with Stepping Stones International (SSI), a registered non-profit organisation in Botswana on the "It's All in the Bag" project. SSI implements an innovative, educational and psychosocial after school support and community outreach programme for orphaned and vulnerable adolescents aged 12 to 18+ and their caregivers.
Issued by Alliance Media 2 May 2013 11:55
This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In commemoration of this, MTN has put up billboards around Kigali to remember those that passed on during the genocide.
Issued by Alliance Media 26 Apr 2013 07:35
Bank Windhoek recently contracted Z-Card Africa, Middle East, India and Turkey (ZAMI) for the second time, to reproduce three different Z-Cards which engage the youth and educate them about the bank's different debit accounts and cards.
22 Apr 2013 12:14
The night skies in Lusaka, Zambia, are lit up by Continental Outdoor Media, hosting the Samsung logo on Findeco House which has now become an iconic site on the skyline.
Issued by Continental Outdoor 17 Apr 2013 11:02
In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana.
Issued by Continental Outdoor 12 Apr 2013 12:54
Alliance Media, Africa's largest billboard and airport advertising concession holder, has partnered up with some of the biggest multinationals in Kenya to launch some exciting campaigns.
Issued by Alliance Media 6 Mar 2013 10:16
Last week saw Alliance Media Kenya, part of the Alliance Media Group, partnering with Visa to launch the their co-branded campaign with Shell.
Issued by Alliance Media 1 Mar 2013 09:29
Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.
Issued by Alliance Media 20 Feb 2013 11:23
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
By Jessica Davis 15 Jan 2013 07:28
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Issued by Alliance Media 12 Dec 2012 09:11
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Issued by Alliance Media 19 Nov 2012 10:10
Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.
By Tatenda Chiweshe 31 Oct 2012 11:02
Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.
Issued by Alliance Media 10 Sep 2012 11:12
90% of success is just 'pitching up'. Be there and you will be relevant, right? Not in Namibia. The South Africans seem to have taken a rather arrogant view. "We dominate from our strategy and buying power" is how one agency put it. Understandably so; they can show client value without having to get outside of their comfort zones.
By Tatenda Chiweshe 31 Aug 2012 09:30
Practical Publishing is said to be all geared up for the International Sign Africa and Africa Print Expo taking place from 22-24 August 2012 at Sandton Convention Centre, Johannesburg, South Africa. This expo is aimed at providing business opportunities, equipment and consumables relating to the printing and signage industries.
14 Aug 2012 13:41
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