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#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Game City Mall, Botswana
Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia
Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

Key OOH activation in Harare
Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media's steaming Sadza billboard
Alliance Media's steaming Sadza billboard

Along Churchill road in Harare, the Alliance Media billboard advertising Red Seal Sadza is making use of the outdoor advertising space like no one has before...

Issued by Alliance Media 20 Oct 2016

When the going gets tough, the tough do more research
When the going gets tough, the tough do more research

A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa...

22 May 2016

'Connect, Diversify, Grow' at FESPA Africa
'Connect, Diversify, Grow' at FESPA Africa

There is an increased focus on Sub-Saharan Africa this year at FESPA Africa...

5 May 2016

The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!
The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!

JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimise the integration of the JCDecaux Group's international procedures, and accommodate the new growth strategies across the continent...

Issued by JCDecaux 20 Apr 2016

Alliance Media once again awarded the contract at SSKIA Airport
Alliance Media once again awarded the contract at SSKIA Airport

Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on 18 September and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract...

Issued by Alliance Media 3 Sep 2015

Alliance Media partners with Vodacom in Tanzania
Alliance Media partners with Vodacom in Tanzania

Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...

Issued by Alliance Media 1 Dec 2014

Continental Outdoor ignites the streets of Malawi
Continental Outdoor ignites the streets of Malawi

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi with the erection of these world-class advertising structures into Blantyre and Lilongwe...

Issued by JCDecaux 26 Nov 2014

Alliance Media supports Rotary in Mauritius
Alliance Media supports Rotary in Mauritius

This year sees the Rotary Club in Mauritius celebrating its Golden Jubilee and they've been holding various events over the past couple of weeks in the build-up to their AGM...

Issued by Alliance Media 11 Nov 2014

Continental Outdoor continues to dominate Africa's DOOH growth!
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...

Issued by JCDecaux 27 Aug 2014

Jockey targets Gabarone through OOH campaigns
Jockey targets Gabarone through OOH campaigns

To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a...

30 Jul 2014

Primedia moves into Namibia, first expansion outside SA
Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014

MP wants alcohol ads banned
MP wants alcohol ads banned

When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...

15 Jul 2014

90 years of good deeds!
90 years of good deeds!

Alliance Media recently partnered with the Office of the President in Zambia by putting up a number of large-format billboards around Lusaka in honour of former president Dr Kenneth Kaunda, who celebrated his 90th birthday last month.

Issued by Alliance Media 19 May 2014

Why brand activations in Africa are evolving
Why brand activations in Africa are evolving

Stephan Botha of PMG division ProActive explains that, in Africa, to rise above the clutter a fully integrated approach is key and this includes the ever-growing use of social media.

By Stephan Botha, Issued by Provantage Media Group 14 May 2014

Alliance Media supports arts and culture across Africa
Alliance Media supports arts and culture across Africa

Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.

Issued by Alliance Media 9 Apr 2014

Alliance Media donates footbridge
Alliance Media donates footbridge

Alliance Media Malawi, the country's largest outdoor advertising firm, recently unveiled a unique footbridge on the Chipembere Highway at Blantyre's Queen Elizabeth Central Hospital.

Issued by Alliance Media 14 Mar 2014

Another award for Alliance Media
Another award for Alliance Media

2014 started off with a bang for Alliance Media as the Namibia office attended the PMR (Professional Management Review) Award function held on 3 February in Windhoek.

Issued by Alliance Media 4 Mar 2014

Inaugural Lions Health Awards now accepting entries
Inaugural Lions Health Awards now accepting entries

CANNES, FRANCE: Lions Health, the new bespoke Festival and Awards celebrating creativity in healthcare marketing and communications, has opened for entries.

9 Jan 2014

Alliance Media thanks
Alliance Media thanks

2013 has been another successful year for Alliance Media. This could not have been done without the hard work of the company's dedicated teams across five time zones in Africa.

Issued by Alliance Media 17 Dec 2013

McDonald's billboards come to Mauritius!
McDonald's billboards come to Mauritius!

Recently Alliance Media partnered up with McDonald's in a new and exciting project for the successful fast food chain.

Issued by Alliance Media 29 Nov 2013

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Vodacom billboards promote internet usage
Vodacom billboards promote internet usage

Since the majority of people in Lesotho still do not have access to the internet, Continental Outdoor Media and Vodacom collaborated to promote internet usage with four supersized billboards.

19 Aug 2013

Alliance Media empowers girls in Ghana
Alliance Media empowers girls in Ghana

This month of August marks women's month in South Africa. Alliance Media has taken this theme to Ghana where they are empowering young girls to overcome their challenges and live their dreams.

Issued by Alliance Media 16 Aug 2013

Drinkable water produced from a billboard
Drinkable water produced from a billboard

Capital Lifestyle Magazine reported on 8 August 2013 that engineers in the city of Lima, Peru, "have found a way to use the intense humidity to produce drinkable water from a billboard." (video)

8 Aug 2013

First LED billboards in Namibia
First LED billboards in Namibia

With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.

24 Jun 2013

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