In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...
By Leigh Andrews 1 day ago
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
NEWSWATCH: According to a Mail & Guardian report, The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused the New Age of 'lazy' reporting, reports Mail & Guardian
Rod Baker 30 Jan 2013
So, First National Bank (FNB) received an incredible volume of publicity recently; trended on Twitter, dominated other social media conversations, headlined peak hour news, talk shows opened lines for debate and met with the ruling party due to the 'You Can Help' campaign. Honestly, what more can a brand possibly ask for?
Rose Setshoge 30 Jan 2013
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
Johanna McDowell 29 Jan 2013
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
Ryan Williams 29 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.
Digital Fire 29 Jan 2013
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
Amy Johnson 29 Jan 2013
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
Mobile advertising is very different from any other type of advertising, and it requires a specific approach. How can advertisers use mobile ads to get the best results? How to increase the chances of success in mobile advertising? Here are a few tips.
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
Thomas Oosthuizen 28 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisele Wertheim Aymes 25 Jan 2013
South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.
Janice Spark 25 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
NEWSWATCH: An ANC delegation is to meet with FNB representatives today at 11am at Luthuli House to discuss First National Bank's 'You Can Help Campaign', reports IOL, which also reports that the Democratic Alliance wants a probe of state adspend in The New Age.
25 Jan 2013
Good content is at the heart of any content marketing campaign. It's what draws the consumer to your online real estate and keeps them coming back for more. If you want your website, blog or app to lend your website authority, increase sales and draw more leads, you need to make sure your content is top notch. Read on for five things great content will do for your web presence.
Athar Naser 25 Jan 2013
The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
Bernard Matlhaga 24 Jan 2013
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
Gail Schimmel 24 Jan 2013
The Presidency says it is "disappointed and surprised" by the one-sided First National Bank campaign.
24 Jan 2013
Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio to find out more about mobile in South Africa and Africa and what Google Mobile is up to in the mobile space. [twitterfall]
24 Jan 2013
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
Gareth Pearson 23 Jan 2013
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
Petros Kondos 23 Jan 2013
In its new brand campaign, focusing on men who are 'Made of the Right Stuff', Windhoek has selected as its first ambassador, mountaineer Sibusiso Vilane, the first black African to scale all seven of the world's major mountain peaks and the first to successfully summit the world's greatest and most revered mountain, Everest. As an ambassador for the brand, he illustrates the inherent values of the brand's new marketing campaign.
23 Jan 2013
With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums.
Get Smarter 23 Jan 2013
At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at?
Amy Johnson 22 Jan 2013
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
Thomas Kolster 22 Jan 2013
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013