A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...
By Tiffany Markman 22 Jun 2015 06:41
With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...
By Tiffany Markman 9 Mar 2015 08:00
Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...
By Tiffany Markman 26 Nov 2014 12:58
This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...
By Tiffany Markman 5 Nov 2014 07:43
Trends pieces. From November onwards, they're everywhere. Everyone with strong opinions, an active pulse and the ability to use a keyboard is looking at the year that was and using that, with tweaks, to predict what's coming.
By Tiffany Markman 14 Jan 2014 06:30
Tackling multiple tasks at once means faster results. Also, it's a great way to impress a boss. Correct me if I'm wrong, but I'll bet 'good multitasker' appears on every CV you've ever sent. But the newest thinking is, however, that multitasking is actually a weakness, not a strength. (video)
By Tiffany Markman 30 Sep 2013 08:40
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
By Tiffany Markman 15 Jan 2013 12:05
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
By Tiffany Markman 19 Oct 2012 08:16
In a recent column on how (and why) a company has to have a corporate profile, I emphasised the value of providing a compelling reason for the reader to choose you - specifically, outlining what it is about your business that elevates it above your competitors. To do this, you need to use good adjectives. Un-boring ones.
By Tiffany Markman 19 Sep 2012 05:58
There are 300 million PowerPoint users worldwide. There are 30 million PowerPoint presentations happening daily. About a million right now, as you read this. And at least 50% of those (but probably more) are unbearable. In short, 500 000 audiences wish the boardroom ceiling would fall on them. Or on the speaker.
By Tiffany Markman 19 Jul 2012 12:37
I was invited to a talk on neuroeconomics. Yes, really. And it blew my mind. Here's why: presented by Prof Don Ross* of UCT, the talk unpacked the brain's reward system, what motivates people to act, and - most importantly for me as a copywriter and communicator - how to entrench a short brand message in the reader's mind.
By Tiffany Markman 12 Jun 2012 09:10
I wrote a piece recently on the five things you should look out for on Twitter. And then, oh then, what happens but several fascinating case studies emerge before me. Not one. Not two. Three.
By Tiffany Markman 9 May 2012 10:28
Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps.
By Tiffany Markman 23 Apr 2012 14:02
Oy vey. What a can of worms. In part I, I raised the question of whether FNB's lofty promises, delivered via the chirpy 'Steve', were empty. I did so, as you know, publicly. And I learned two very important things. Here they are:
By Tiffany Markman 12 Mar 2012 10:14