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Tiffany Markman

Freelance writer, editor, trainer and writing coach
Location:Johannesburg, South Africa

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Tiffany Markman is a highly opinionated freelance copywriter, copy editor and writing trainer who has worked for over 180 clients in South Africa and across the world. She is an EMPOWERDEX-certified EME who hates misplaced apostrophes and dangling modifiers but loves pizza and pina coladas. Read more at www.tiffanymarkman.co.za, reach her anytime on , follow @tiffanymarkman on Twitter and sign up for her newsletter.
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Tiffany Markman
[Marketing & Media] I'm working on my Trends piece for 2013, and wondering how much flack I'm going to get for some of my positions. *deep breath*
Posted 2 years ago | Like
One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015 06:41

"In other words..." - Writing to clients without pissing them off

With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...

By Tiffany Markman 9 Mar 2015 08:00

A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015 14:24

Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014 12:58

Why missions and visions suck - and how to fix them

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...

By Tiffany Markman 5 Nov 2014 07:43

PowerPoint needs more power

Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.

By Tiffany Markman 20 Jun 2014 15:22

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

By Tiffany Markman 14 Apr 2014 07:44

We need to stop being suckers

I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends...

By Tiffany Markman 3 Feb 2014 08:37

[2014 trends] Communicating like a boss: Anti-trends for 2014

Trends pieces. From November onwards, they're everywhere. Everyone with strong opinions, an active pulse and the ability to use a keyboard is looking at the year that was and using that, with tweaks, to predict what's coming.

By Tiffany Markman 14 Jan 2014 06:30

Multitasking - the myth

Tackling multiple tasks at once means faster results. Also, it's a great way to impress a boss. Correct me if I'm wrong, but I'll bet 'good multitasker' appears on every CV you've ever sent. But the newest thinking is, however, that multitasking is actually a weakness, not a strength. (video)

By Tiffany Markman 30 Sep 2013 08:40

Whaaat?!? You copied my copy?

Reflections on textual pickpocketing... by a victim of copy thieves.

By Tiffany Markman 24 Jul 2013 05:37

Plain language may not be what you think it is

I've been ranting and raving for the last two hours. My face is red and I have a large vein pulsating on my forehead. Simply: I am irate beyond reason. This is why...

By Tiffany Markman 28 Jun 2013 04:23

[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

Dear Apostrophe (A Love Letter)

You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.

By Tiffany Markman 19 Oct 2012 08:16

The top five 'Adjectives to Avoid' in your corporate profile (Part I)

In a recent column on how (and why) a company has to have a corporate profile, I emphasised the value of providing a compelling reason for the reader to choose you - specifically, outlining what it is about your business that elevates it above your competitors. To do this, you need to use good adjectives. Un-boring ones.

By Tiffany Markman 19 Sep 2012 05:58

Writing for PowerPoint, or 'How not to bore your audience to death'

There are 300 million PowerPoint users worldwide. There are 30 million PowerPoint presentations happening daily. About a million right now, as you read this. And at least 50% of those (but probably more) are unbearable. In short, 500 000 audiences wish the boardroom ceiling would fall on them. Or on the speaker.

By Tiffany Markman 19 Jul 2012 12:37

Neuroeconomics for dummies & those with little time

I was invited to a talk on neuroeconomics. Yes, really. And it blew my mind. Here's why: presented by Prof Don Ross* of UCT, the talk unpacked the brain's reward system, what motivates people to act, and - most importantly for me as a copywriter and communicator - how to entrench a short brand message in the reader's mind.

By Tiffany Markman 12 Jun 2012 09:10

How not to self-destruct on Twitter: the People vs Jessica, Tshidi & Itumeleng

I wrote a piece recently on the five things you should look out for on Twitter. And then, oh then, what happens but several fascinating case studies emerge before me. Not one. Not two. Three.

By Tiffany Markman 9 May 2012 10:28

Five things to watch out for on Twitter

Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps.

By Tiffany Markman 23 Apr 2012 14:02

#bankwars: 'Steve' vs Standard Bank, the sequel

Oy vey. What a can of worms. In part I, I raised the question of whether FNB's lofty promises, delivered via the chirpy 'Steve', were empty. I did so, as you know, publicly. And I learned two very important things. Here they are:

By Tiffany Markman 12 Mar 2012 10:14

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