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Tiffany Markman

Tiffany Markman (www.tiffanymarkman.co.za) is a highly opinionated freelance copywriter, copy editor and writing trainer who has worked for over 180 clients in South Africa and across the world. She is an EMPOWERDEX-certified EME who hates misplaced apostrophes and dangling modifiers but loves pizza and pina coladas. Reach her anytime on , follow @tiffanymarkman on Twitter and sign up for her newsletter.
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How not to self-destruct on Twitter: the People vs Jessica, Tshidi & Itumeleng

[Tiffany Markman] I wrote a piece recently on the five things you should look out for on Twitter. And then, oh then, what happens but several fascinating case studies emerge before me. Not one. Not two. Three.

Posted 22 days ago | Like (1)
Five things to watch out for on Twitter

[Tiffany Markman] Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps.

Posted 1 month ago | Like (1)
Tiffany Markman commented on #bankwars: 'Steve' vs Standard Bank, the sequel
So, my thing is: Banks, make us feel special. But it's also: Get the basics right. What's your thing? If your bank (or banks in general) could do only one thing better, to make you happier, what would it be? I'd love to know.

Tiffany
Posted 2 months ago | Like
Tiffany Markman commented on But is it lies? 'Steve' vs Standard Bank
Hi again.

Appreciate the comments. There's now a follow-up piece on this - i.e. what happened next. Have a read (it's under Related News above, on the right hand side), and let me know your thoughts. In fact, what I'd really like to know is this: If your bank (or banks in general) could do only one thing better, to make you happier, what would it be?

Tiffany
Posted 2 months ago | Like
#bankwars: 'Steve' vs Standard Bank, the sequel

[Tiffany Markman] Oy vey. What a can of worms. In part I, I raised the question of whether FNB's lofty promises, delivered via the chirpy 'Steve', were empty. I did so, as you know, publicly. And I learned two very important things. Here they are:

Posted 2 months ago | Like
Tiffany Markman commented on But is it lies? 'Steve' vs Standard Bank
Hi everyone.

Thanks for the comments. What's particularly interesting about this, for me, is that I've had contact from both FNB and Standard Bank since this article went live yesterday.

@rbjacobs is now desperate to help me, after ignoring me for three weeks, and some high-up fellow has been calling my cell, to 'help out'.

The Standard Bank higher-up hadn't read my article, supposedly, but was following up on whether I'd like to upgrade my account...

Interesting - and more than a little bit sad - what a Bizcommunity article can do that being a random and faceless consumer can't.

Roll on, #bankwars.

Tiffany
Posted 3 months ago | Like
But is it lies? 'Steve' vs Standard Bank

[Tiffany Markman] I seldom pick sides in fights such as #bankwars. Barring an ambivalent flip through the twitterverse to find out who hates who and get a glimmer of insight into why, I wait for the cacophonous twysteria to die down; for my stream to return to 'normal'. But this time, I have a definite bias.

Posted 3 months ago | Like
[2012 trends] 12 words we'll see more in 2012

[Tiffany Markman] Wait. That's a bit of a fib. Sorry. Every year, my Biz Trends contribution is a wish list of stuff I'd like to see happen in marketing, communication or writing. I'm often right. But this year I want to be right.

Posted 4 months ago | Like
Tiffany Markman commented on Four ways to use specificity in your communication
My mother-in-law, a grammarian, had this comment about my article (I liked it so much I'm posting it for her...):

"'I am sure' uses modality to express a high degree of certainty, as in 'I am certain that I left the keys on the table': A statement that expresses high certainty is different from categorical statements that express truth. For this you need tense - the keys are on the table or I left the keys on the table. And you are right: 'I'm sure' does mean that I am not sure. But it doesn't mean that 'I haven't got a clue.'" - Prof Hilary Janks, AELS, Wits
Posted 6 months ago | Like (2)
Tiffany Markman commented on Four ways to use specificity in your communication
Ah, I'm blushing!
Posted 6 months ago | Like

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