So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?...
As a strategic direct marketing tool, advanced analytics has the power to revolutionise the South African retail sector. It enables retailers to connect with their customers personally like never before, actively to influence purchase behaviour and drive sales, and to deliver the kind of value that will keep these customers coming back for more...
By Gareth Pearson 6 Jul 2015 13:10
Internationally, brewers are increasingly turning to aluminium cans for packaging, despite the purists crying 'sacrilege', as they swear their brew belongs in bottles.
By Gareth Pearson 18 Sep 2014 08:00
'Professional shoppers' literally use all the resources at their fingertips, such as smartphone apps, website, cut-out coupons, QR codes, broadsheets and loyalty cards to find the best value deals. As a new breed of consumers, they are challenging and questioning the way that retailers package, price and distribute their products.
By Gareth Pearson 23 Jul 2013 11:31
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
Own brands, store brands, dealer own brands, home brands... call them what you will, private labels are here to stay and not just as in-the-background, budget-friendly brands, aimed at cash-strapped consumers but rather as significant players in the retail space. This growth provides a unique opportunity for South African retailers to connect with their customers as never before.
By Gareth Pearson 13 Nov 2012 15:20
Sustaining customer interest and loyalty in the current market is difficult and, while retailers have the option of offering sales and products at discount prices, what do manufacturers do? Doing the same old thing, the same old way just isn't going to cut it in a market where consumers are already squeezed and looking for improved products that offer increased value. The answer - innovation.
By Gareth Pearson 10 Jul 2012 12:12