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Andrew Golding
Stable interest rate provides affirmation for aspirant homebuyers

With rising inflation a growing concern, the decision by the Monetary Policy Committee to keep the repo rate steady was positive news, although it is likely that the increasing fuel price and proposed further hike in electricity tariffs may bring pressure to bear on the MPC's future stance...

By Andrew Golding 22 May 2015 15:37

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

© Sinisa Botas – 123RF.com
© Sinisa Botas – [[www.123rf.com 123RF.com]]
[Food for Thought] There are plenty of fish in the sea. Or are there?

The scary fact is that 80% of species are currently overexploited or fished out, but fish remains the most sought-after commodity in recent years. So how do we manage this resource to keep it sustainable?

By Nicci Botha 22 May 2015 07:48

© Elena Elisseeva – 123RF.com
© Elena Elisseeva – [[www.123rf.com 123RF.com]]
[Food for Thought] Feeding the nation

Food shortages and exorbitant taxes on bread was the spark that fuelled the French Revolution and brought down a monarchy. At a fundamental level, food security today is still as important for the well-being of a nation. The difference is it isn't just about providing food to the population...

By Nicci Botha 21 May 2015 07:00

The world changed at midnight - marketing, too
The world changed at midnight - marketing, too

The business of marketing is the business of spreading ideas. We may want to spread the idea that people should trust in us, to believe in us...

By Walter Pike 20 May 2015 14:00

The increasingly relevant role of the flagship
The increasingly relevant role of the flagship

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce...

By Adrian Morris 19 May 2015 14:00

[TrendTalk] The retail experience trend
[TrendTalk] The retail experience trend

Shopping trends herald the return of the 'mall rat' and more interactive retail shopping experiences to revitalise the tired mall shopping environment...

By Louise Marsland 15 May 2015 09:43

Aki Kalliatakis
The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

© Tomasz Zajda – za.fotolia.com
© Tomasz Zajda – [[za.fotolia.com]]
Exports drive new vehicle sales

Exports continue to drive local new vehicle sales and in April, 6,813 vehicles were exported, which represents a growth of 40.5% over the same month last year. ..

By Henrie Geyser: motoring editor 5 May 2015 07:17

© gajus – 123RF.com
© gajus – [[www.123rf.com 123RF.com]]
Consumer Protection Act protects car buyers

Many consumers are quick to threaten action by the CPA if they feel they've been duped, but the law isn't always on their side...

By Jeff Osborne 4 May 2015 08:34

Five social media pitfalls that SMEs should avoid
Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

By Steven Cohen 24 Apr 2015 07:10

© doomu – za.fotolia.com
© doomu – [[za.fotolia.com]]
Code of Conduct a further step in empowering consumers

It used to be that if one wished to complain about particular goods purchased or services received, one would need to wait in a queue in some dark corner of a store and argue one's case before a disinterested clerk...

By Neil Kirby 22 Apr 2015 07:48

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

CRM can be really magical - when it works
CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Partnerships can rectify school sanitation horrors
Partnerships can rectify school sanitation horrors

A recent exposé published in a South African daily newspaper and featured on the front page as "School Toilets of Shame", revealed the horrific truth about sanitation in Gauteng schools - in most cases there isn't any...

By Peter Cowan 2 Apr 2015 10:40

The sum of the parts: Creating value with holistic segmentation
The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

Surprising jump in new vehicle exports
Surprising jump in new vehicle exports

The consumer-driven new car market dropped by 3% in March compared to March last year but new vehicle exports shot up by a surprising 38.5% compared to last year...

By Henrie Geyser: motoring editor 2 Apr 2015 06:36

Douglas Kruger
[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015 05:29

Callie van der Merwe
Retail design, impacting bottom line

While most people would think that one's core focus in retail and hospitality design is on design, it is actually the last element to be considered in the process of developing solutions...

By Callie van der Merwe 31 Mar 2015 08:50

Richard Firth
Harnessing workflow and mobility

The need for connectivity, anywhere and at any time, has driven the need for organisations of all sizes to look for ways to automate business processes and ensure seamless and measured communication...

By Richard Firth 30 Mar 2015 14:20

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

[TrendTalk] Would your consumers eat bugs?
[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

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