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© gajus – 123RF.com
© gajus – [[www.123rf.com 123RF.com]]
Consumer Protection Act protects car buyers

Many consumers are quick to threaten action by the CPA if they feel they've been duped, but the law isn't always on their side...

By Jeff Osborne 4 May 2015 08:34

Five social media pitfalls that SMEs should avoid
Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

By Steven Cohen 24 Apr 2015 07:10

© doomu – za.fotolia.com
© doomu – [[za.fotolia.com]]
Code of Conduct a further step in empowering consumers

It used to be that if one wished to complain about particular goods purchased or services received, one would need to wait in a queue in some dark corner of a store and argue one's case before a disinterested clerk...

By Neil Kirby 22 Apr 2015 07:48

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

CRM can be really magical - when it works
CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Partnerships can rectify school sanitation horrors
Partnerships can rectify school sanitation horrors

A recent exposé published in a South African daily newspaper and featured on the front page as "School Toilets of Shame", revealed the horrific truth about sanitation in Gauteng schools - in most cases there isn't any...

By Peter Cowan 2 Apr 2015 10:40

The sum of the parts: Creating value with holistic segmentation
The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

Surprising jump in new vehicle exports
Surprising jump in new vehicle exports

The consumer-driven new car market dropped by 3% in March compared to March last year but new vehicle exports shot up by a surprising 38.5% compared to last year...

By Henrie Geyser: motoring editor 2 Apr 2015 06:36

Douglas Kruger
[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015 05:29

Callie van der Merwe
Retail design, impacting bottom line

While most people would think that one's core focus in retail and hospitality design is on design, it is actually the last element to be considered in the process of developing solutions...

By Callie van der Merwe 31 Mar 2015 08:50

Richard Firth
Harnessing workflow and mobility

The need for connectivity, anywhere and at any time, has driven the need for organisations of all sizes to look for ways to automate business processes and ensure seamless and measured communication...

By Richard Firth 30 Mar 2015 14:20

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

[TrendTalk] Would your consumers eat bugs?
[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

By Mogorosi Mashilo 26 Mar 2015 05:32

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

The evolution of air fresheners to rare scents
The evolution of air fresheners to rare scents

Fragrances have been used over many centuries to freshen the air and mask odours. The ancient Egyptians were famous for using natural ingredients such as musk to scent their tombs...

By Stephen Sandmann 19 Mar 2015 15:00

The evolution of air fresheners to rare scents
The evolution of air fresheners to rare scents

Fragrances have been used over many centuries to freshen the air and mask odours. The ancient Egyptians were famous for using natural ingredients such as musk to scent their tombs...

By Stephen Sandmann 19 Mar 2015 15:00

Road Tripping Namibia
Road Tripping Namibia

Road Tripping Namibia, by Fiona McIntosh, Shaen Adey, Willie Olivier, Ron Swilling, Katy Sharpe and Nick Buys, will open your eyes to Namibia...

By Henrie Geyser: motoring editor 18 Mar 2015 13:36

Is your call centre doing justice to your brand?
Is your call centre doing justice to your brand?

As we move further into the world of e-commerce, e-education,e-administration and even e-society, first (and second and third) impressions are increasingly made not by your sales team...

By Jed Hewson 17 Mar 2015 14:24

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

From Christmas to crisis for consumers
From Christmas to crisis for consumers

President Zuma may refer to challenges but as petrol, electricity and food costs go up and wages failed to match inflation, consumers and small businesses had better go into crisis mode....

By Aki Kalliatakis 16 Mar 2015 10:39

Arabella... love at first sight...
Arabella... love at first sight...

"What's not to love?" Arabella Country Estate homeowners chair, Steve Argyle, asks while my fabulous Caesar Salad is served at the hotel's Jamani restaurant.

By Brian Berkman 16 Mar 2015 09:35

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