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Yegs Ramiah
[Trends 2015] Changing consumer behaviour

Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans...

By Yegs Ramiah 24 Jan 2015 09:00

Hey, this is the hotel for you in Washington DC
Hey, this is the hotel for you in Washington DC

The Hay-Adams, a historic boutique hotel and Leading Hotel of the World, in Washington, DC has The White House, Lafayette Square and St John's Church as immediate neighbours...

By Brian Berkman 23 Jan 2015 06:53

Visit London, and reach your Milestone
Visit London, and reach your Milestone

Having a bespoke milliner on call is just one of the services that makes a stay at The Milestone Hotel, just across from London's Kensington Palace, a highlight...

By Brian Berkman 21 Jan 2015 07:28

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies...

By Brett Horn 20 Jan 2015 12:19

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

Seven significant shifts franchises face in today's operating environment
Seven significant shifts franchises face in today's operating environment

In today's turbulent economic times, both franchise brands and franchisees need understand key fundamentals driving today is operating environment...

By Val Bourdos Nichas 16 Jan 2015 15:10

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

By Dion Chang 16 Jan 2015 13:00

Six steps to protect your online store from credit card fraud
Six steps to protect your online store from credit card fraud

Card fraud is rampant in South Africa, and growing at an alarming rate. This year, losses due to credit card fraud have increased by 23% to R453.9 million...

By Donovan Marais 15 Jan 2015 12:52

When in Washington... go the Club
When in Washington... go the Club

You're visiting Washington DC, right... so what better than to visit The Ritz-Carlton Club - and yes, it's a good as it sounds...

By Brian Berkman 14 Jan 2015 10:07

How harnessing consumers' sense of smell can boost sales
How harnessing consumers' sense of smell can boost sales

I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories...

By Stephen Sandmann 13 Jan 2015 15:04

Sid Peimer
Satisfied customers don't mean repeat business

We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true...

By Sid Peimer 13 Jan 2015 14:22

Unlocking value from customer relationships in 2015
Unlocking value from customer relationships in 2015

I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...

By Joseph Neusu 9 Jan 2015 06:42

Me-commerce to We-commerce, explains e-commerce power shift
Me-commerce to We-commerce, explains e-commerce power shift

Trade will find you in the comfort of your own home, with a veritable flood of merchants next door. Individuals are thinking differently about the dead capital in their homes...

By Claire Cobbledick 8 Jan 2015 10:35

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places and anything can happen. Most importantly the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 2 Jan 2015 11:09

George Golding
[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 1 Jan 2015 14:03

Sustainable future: Eco-friendly retail stores
Sustainable future: Eco-friendly retail stores

Climate change has propelled us to move towards a greener and more sustainable future. It has created an environment that makes it possible to be green and still run a profitable business...

By Stephen Sandmann 29 Dec 2014 12:10

Tips to get festive food stains out of staff uniforms
Tips to get festive food stains out of staff uniforms

During this time of the year, it is common for your hotel staff to enjoy a festive meal or two, possibly while still in their uniforms. While stains are a common problem, they can ruin clothes...

By Stephen Sandmann 23 Dec 2014 18:52

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

The digital universe that is to come
The digital universe that is to come

The Internet of things has opened for us humans a digital world abundant of opportunities, that will further transform the way we learn, interact with each other, with devices, machines and other physical things around us...

By Nivin Xavier 16 Dec 2014 07:55

How to capture shoppers' attention with the right window display
How to capture shoppers' attention with the right window display

A great window display has the ability to draw potential customers into your store, and with the festive season upon us, every store is battling for the attention of shoppers...

By Stephen Sandmann 15 Dec 2014 14:42

What online retailers can learn from festive season hiccups
What online retailers can learn from festive season hiccups

Online retailers tracking website performance now and putting the right tools in place, will be well prepared to cash in on peak sales periods and grow their market in future...

By Brent Lees 9 Dec 2014 15:04

Cowspiracy - ignoring the 'cow' in the room
Cowspiracy - ignoring the 'cow' in the room

The jury may still be out on the long-term health benefits of the Banting diet, but what isn't up for debate is the destructive repercussions of the mass consumption of meat, fish and dairy on the environment...

By Ruth Cooper 8 Dec 2014 10:22

How to create a scene in a shop ... essential advice for SA consumers
How to create a scene in a shop ... essential advice for SA consumers

Making a scene in a public place like a shop rarely comes naturally. Unfortunately, being meek and mild looks less and less like a viable option for customers who are aggrieved by shoddy products and services...

By Aki Kalliatakis 5 Dec 2014 15:29

Anton Harber
Depth of Africa coverage improves

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago...

By Anton Harber 5 Dec 2014 04:53

Seven tips to keep stains from ruining your staff's image
Seven tips to keep stains from ruining your staff's image

Keeping your front-of-house and kitchen staff's whites white is an important part of a good image in an industry where coffee, wine and other miscellaneous food stains are an everyday occurrence...

By Stephen Sandmann 4 Dec 2014 15:22

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

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