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Case study: 54 flavours of Mainstay - Pyrotec
Case study: 54 flavours of Mainstay

Mainstay appointed Pyrotec PackMedia to bring to life its new premium vodka product range that pays tribute to the 1954 heritage of Mainstay. Mainstay wanted a convenient way to get their new product range mixability across to its consumers. This resulted in an exclusive Mainstay booklet detailing some cocktail recipes that include the various products within the Mainstay vodka range: Mainstay 54, Island Fusion, Tropical Fusion, and Exotic Fusion.

Issued by Pyrotec 17 Sep 2014 13:24

Retail Congress Africa Innovation Award
Retail Congress Africa Innovation Award

Retail Congress Africa is proud to present the prestigious Award for Innovation to the Okunoren Twins. This award is intended to celebrate retailers who are driving change and growth with inspirational vision and foresight.

Issued by World Retail Congress Africa 17 Sep 2014 13:04

Consumer Goods Council of South Africa condemns latest shopping mall robberies - Consumer Goods Council of South Africa
Consumer Goods Council of South Africa condemns latest shopping mall robberies

Consumer Goods Council of South Africa (CGCSA), Crime Risk Initiative, has expressed concern over the recent spike in armed robberies aimed at retailers, including jewellers and cell phone stores, situated within shopping centres.

Issued by Consumer Goods Council of South Africa 15 Sep 2014 12:48

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Packaging and coding equipment trends in the manufacturing industry - Pyrotec
Packaging and coding equipment trends in the manufacturing industry

Packaging plays an important role in consumer in-store purchasing decisions as it has the power to increase sales of any product. But a lot more goes into packaging than just the look and feel. The equipment used to label, code and print on packaging is just as vital.

By Brandon Pearce, Issued by Pyrotec 11 Sep 2014 10:14

Feeling off balance? Spare a thought for your wheels - Tiger Wheel & Tyre
Feeling off balance? Spare a thought for your wheels

2014 is well past halfway and most people are beginning to feel off balance and in need of a break before the year-end madness. "If that's how you feel, spare a thought for your wheels and tyres. They are just as likely to be out of balance after a long year's grind," says Joe du Plooy, Marketing Executive at Tiger Wheel & Tyre.

Issued by Tiger Wheel & Tyre 9 Sep 2014 15:17

Rob Davies keynote speaker at Consumer Goods Council Summit 2014 - Consumer Goods Council of South Africa
Rob Davies keynote speaker at Consumer Goods Council Summit 2014

The Minister of Trade & Industries, Rob Davies will be a keynote speaker at the Consumer Goods Council Summit 2014 being held on 28-29 October at Vodaworld in Midrand. He will be speaking on the role of business and government in implementing the National Development Plan and the role of the Consumer Goods Industry in South Africa over the next 20 years.

Issued by Consumer Goods Council of South Africa 8 Sep 2014 10:22

Eksteen's DIY Superstore implements Pricer electronic shelf labels - XON Retail Solutions
Eksteen's DIY Superstore implements Pricer electronic shelf labels

Eksteen's DIY Superstore in Bloemfontein has implemented Pricer electronic shelf labels (ESL) from XON, the sole authorised African distributor.

Issued by XON Retail Solutions 4 Sep 2014 11:45

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing. It's important to know how AR marketing fits into the marketing mix, and how it can benefit your brand - With new media comes the need to learn new techniques and it's time to get on board.

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

How to make your brand stand out in store - TLC Marketing Worldwide
How to make your brand stand out in store

"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg.

Issued by TLC Marketing Worldwide 2 Sep 2014 15:06

Beauty revolutionaries - Hairsavvy
Beauty revolutionaries

Hairsavvy is a personal style brand by Recare, which is a leader in cosmetics in Africa. Hairsavvy offers hair and scalp solutions to African women. Women in Africa require specific haircare products because of their unique hair texture. Hairsavvy then saw the need to create a range of hair care products to meet the specific needs of these women. Their hair care product range includes quality moisture rich shampoos, conditioners, relaxers and many more products that leave women feeling good and confident about their hair.

Issued by Hairsavvy 2 Sep 2014 14:16

New membership community for online retailers and e-commerce professionals in SA - SAIRA
New membership community for online retailers and e-commerce professionals in SA

SAIRA will be officially launching its membership community for online retailers and e-commerce professionals at the SAIRA Online Retailing Conference on 13/14 October 2014 at the Lord Charles Hotel in Somerset West (Cape Town). If you are an internet retailer or a supplier to the online retailing industry and want to find out more about the online retail space in South Africa, then this event is for you. The conference is also open to anybody who would like to launch an online shop or start a career in online retailing and will feature a well-balanced mix of keynote presentations, three interactive breakaway streams and a host of networking opportunities.

Issued by SAIRA 29 Aug 2014 13:46

Expanding your reach with ElastiBand - Pyrotec
Expanding your reach with ElastiBand

Promotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices, the idea is to choose one that best suits your brands' needs and grabs the most attention from consumers, which in turn boosts sales.

Issued by Pyrotec 27 Aug 2014 14:35

XON Retail Solutions launches Dynamic Motion Ads digital media solution for retailers - XON Retail Solutions
XON Retail Solutions launches Dynamic Motion Ads digital media solution for retailers

XON Retail Solutions has launched its Dynamic Motion Ads (DMA) product, a digital moving display that turns any HDMI TV into a smart TV and allows retailers to showcase products to customers in their stores while reducing the cost of traditional, printed displays.

Issued by XON Retail Solutions 26 Aug 2014 13:41

A delectable end to the Clover Little Big Cook Off - Clover
A delectable end to the Clover Little Big Cook Off

The first season of the Clover Little Big Cook Off (#CloverLBCO) finished in a gripping finale that was packed with tears, laughter and celebration. The final episode saw Team Sugar and Spice walk off with up to R1,000,000 in prizes after a gruelling 13-week run featuring 27 teams cooking their hearts out.

Issued by Clover 22 Aug 2014 13:09

Initial SA launches the Dyson Airblade V hand dryer - Rentokil Initial
Initial SA launches the Dyson Airblade V hand dryer

Initial South Africa is pleased to announce the launch of a new hand dryer to the South African market; the Dyson Airblade V available through Initial.

Issued by Rentokil Initial 20 Aug 2014 12:43

Retailer spend on technology for efficiency and customer satisfaction is up - XON Retail Solutions
Retailer spend on technology for efficiency and customer satisfaction is up

XON Retail Solutions has enjoyed phenomenal success in the past financial year by gaining a 25% revenue growth over the previous year, which demonstrates robust commitment from retailers to improve operational efficiencies and seek improved customer satisfaction.

Issued by XON Retail Solutions 18 Aug 2014 14:30

Jungle Energy Crunch Lite launches new innovative product - Yourself Management
Jungle Energy Crunch Lite launches new innovative product

Yourself Management is currently running the launch of the new Jungle Energy Crunch Lite. The new product is a significant move away from the old traditional way of cooking hot breakfast. Hence the Jungle brand has now moved on to resemble the brand that offers modern, relevant solutions without losing its long established heritage around health, wholesomeness and lasting energy.

Issued by Yourself Management 13 Aug 2014 13:31

Empathy the cornerstone of consumer research - NATIVE VML
Empathy the cornerstone of consumer research

As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose.

Issued by Digital Edge Live 12 Aug 2014 13:20

Matrix maintains momentum through another exceptional offering - Matrix
Matrix maintains momentum through another exceptional offering

Everyday living and engagement is being transformed greatly by the use of Smartphone technology and as the presence of mobile technology continues to increase, so too does its impact.

Issued by Matrix 12 Aug 2014 11:35

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