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Marion Scher

Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa

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Marion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher.
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Marion Scher
The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Marion Scher
Pulling PR costings out of a hat

I was recently asked to quote for a media consultancy job by a Cape Town company...

By Marion Scher 3 Feb 2015 07:40

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

Marion Scher
Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Marion Scher
Are you using 'social listening'?

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late...

By Marion Scher 13 Nov 2014 04:55

Marion Scher
Do you suffer from glossophobia?

You've probably never heard of glossophobia before. Neither had I till I looked it up. The definition: speech anxiety - fear of public speaking or of speaking in general...

By Marion Scher 14 Oct 2014 14:00

Marion Scher
Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014 07:38

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Marion Scher
Write reports people will actually read

I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did...

By Marion Scher 3 Sep 2014 05:52

Marion Scher
Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

Marion Scher
Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Marion Scher
Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

Marion Scher
Am I being ripped off? Freelancing for a profit

For me one of the hardest parts of any freelance business dealing is coming up with a price for my work...

By Marion Scher 19 Jun 2014 06:34

Marion Scher
Podcasts - brilliant or brain numbing?

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But...

By Marion Scher 6 Jun 2014 15:45

Marion Scher
Winning hearts and minds online

Although to South Africans there's only been one election they've been interested in recently, another election that has just taken place produced even more surprising results than ours did.

By Marion Scher 30 May 2014 04:57

Marion Scher
How to turn away online business

Recently I've been researching effective content writing, which naturally led me to go online and look at various sectors - not just at their websites but also importantly, their mobi sites. Interesting reading...

By Marion Scher 23 May 2014 06:29

Marion Scher
Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

Marion Scher
Elections and media - the truth and nothing but the truth?

With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!

By Marion Scher 18 Mar 2014 06:58

Oscar trial - Media circus or fair reportage?
Oscar trial - Media circus or fair reportage?

As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?

By Marion Scher 3 Mar 2014 14:56

Marion Scher
Company websites...boring-g-g-g...

A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.

By Marion Scher 27 Feb 2014 13:52

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