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Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa

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Marion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher.
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Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

Mmusi Maimane - Master of communication

When in early 2011 Mmusi Maimane emerged on the South African political landscape as the DA's mayoral candidate, most people's reaction was Mmu who?...

By Marion Scher 12 May 2015 13:44

Read Me

When I became a journalist I thought I would be telling really important stories, making a difference in people's lives. Well, maybe that was a bit starry eyed but I like to think for a number of years I did that well...

By Marion Scher 7 May 2015 06:05

Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Social media a correct source of information?

Just recently, we've seen the absurdity of taking what we read on social media as factual. Well, some of us have seen it - not so much others, such as our State Security Agency (SSA)...

By Marion Scher 12 Mar 2015 14:32

The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Pulling PR costings out of a hat

I was recently asked to quote for a media consultancy job by a Cape Town company...

By Marion Scher 3 Feb 2015 07:40

The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Are you using 'social listening'?

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late...

By Marion Scher 13 Nov 2014 04:55

Do you suffer from glossophobia?

You've probably never heard of glossophobia before. Neither had I till I looked it up. The definition: speech anxiety - fear of public speaking or of speaking in general...

By Marion Scher 14 Oct 2014 14:00

Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014 07:38

What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Write reports people will actually read

I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did...

By Marion Scher 3 Sep 2014 05:52

Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

Am I being ripped off? Freelancing for a profit

For me one of the hardest parts of any freelance business dealing is coming up with a price for my work...

By Marion Scher 19 Jun 2014 06:34

Podcasts - brilliant or brain numbing?

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But...

By Marion Scher 6 Jun 2014 15:45

Winning hearts and minds online

Although to South Africans there's only been one election they've been interested in recently, another election that has just taken place produced even more surprising results than ours did.

By Marion Scher 30 May 2014 04:57

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