If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?
By Marion Scher 31 Mar 2014 11:34
With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!
By Marion Scher 18 Mar 2014 06:58
As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?
By Marion Scher 3 Mar 2014 14:56
A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.
By Marion Scher 27 Feb 2014 13:52
So I know it's my first column of the year (still in slow Cape Town mode) and I really didn't want to start with a moan but... I just cannot stop myself.
By Marion Scher 25 Feb 2014 14:38
As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.
By Marion Scher 13 Nov 2013 09:29
It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.
By Marion Scher 30 Oct 2013 06:17
When I hold media release writing courses I always ask the delegates to send me examples of their work beforehand for 'workshopping' during the course.
By Marion Scher 23 Oct 2013 08:13
Using words to soothe or shout isn't always that easy, because the receiver can't hear you. But in front of an audience, be it a presentation, press conference or a televised interview, your voice and face says it all.
By Marion Scher 16 Oct 2013 07:05
I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...
By Marion Scher 27 Sep 2013 06:03
By now the news story of the Field's Hill truck accident, which left 23 dead is a story familiar to South Africans who've followed this tragic episode with growing horror.
By Marion Scher 18 Sep 2013 12:01
Mention the words 'citizen journalism' to most media people and you'll probably get a dirty look coupled with a grunt in return.
By Marion Scher 6 Sep 2013 06:36
As a parent, part of your job is to sit through many years of bad school plays, once they're over you don't expect them to appear again in the form of a new news channel...
By Marion Scher 26 Aug 2013 13:56
For many freelancers the last year has proven quite difficult with companies cutting back on outsourcing work - so the question is do we stay freelance or go back into the corporate or other worlds...?
By Marion Scher 21 Aug 2013 06:31
So here's a little competition for you - first prize - a mention in the Bizcommunity Hall of Fame. Yes, I know they don't have one yet, but this could mean you'd be the first one in the door...
By Marion Scher 15 Aug 2013 10:03
There is a problem with the way we do business today - there's a thin line between efficiency and plain rudeness.
By Marion Scher 8 Aug 2013 09:00
There's a new breed of Tweeters out there. Ones who now consider themselves the nobility of Twitter to the point their very Twitter handle sends shivers down corporate spines...
By Marion Scher 2 Aug 2013 08:38
Picture the scene - a busy newsroom on a Monday morning, staff already cut to the bare bones and the inevitable two missing from illness (otherwise known as hung over)...
By Marion Scher 30 Jul 2013 09:24
I was out of the country last week when suddenly the biggest story in town was not the forthcoming birthday of Madiba but one based on a Facebook status posted by guys who totally deserve the title of Mamparas of the Century...
By Marion Scher 24 Jul 2013 06:22
It's been quite a few years since we last visited the Kruger Park and in those days we towed kids with, whose viewing patience was that of a gnat. So it was with great excitement that we set off for the far northern part of the Park coming in at Punda Maria, another new experience for me.
By Marion Scher 24 Jul 2013 05:50
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