[Marion Scher] As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.
[Marion Scher] It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.
[Marion Scher] When I hold media release writing courses I always ask the delegates to send me examples of their work beforehand for 'workshopping' during the course.
[Marion Scher] Using words to soothe or shout isn't always that easy, because the receiver can't hear you. But in front of an audience, be it a presentation, press conference or a televised interview, your voice and face says it all.
[Marion Scher] I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...
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