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Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa


Marion Scher ( is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher.
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Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

Am I being ripped off? Freelancing for a profit

For me one of the hardest parts of any freelance business dealing is coming up with a price for my work...

By Marion Scher 19 Jun 2014 06:34

Podcasts - brilliant or brain numbing?

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But...

By Marion Scher 6 Jun 2014 15:45

Winning hearts and minds online

Although to South Africans there's only been one election they've been interested in recently, another election that has just taken place produced even more surprising results than ours did.

By Marion Scher 30 May 2014 04:57

How to turn away online business

Recently I've been researching effective content writing, which naturally led me to go online and look at various sectors - not just at their websites but also importantly, their mobi sites. Interesting reading...

By Marion Scher 23 May 2014 06:29

Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

Elections and media - the truth and nothing but the truth?

With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!

By Marion Scher 18 Mar 2014 06:58

Oscar trial - Media circus or fair reportage?

As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?

By Marion Scher 3 Mar 2014 14:56

Company websites...boring-g-g-g...

A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.

By Marion Scher 27 Feb 2014 13:52

Email manners matter

So I know it's my first column of the year (still in slow Cape Town mode) and I really didn't want to start with a moan but... I just cannot stop myself.

By Marion Scher 25 Feb 2014 14:38

Young talent - Or the lack thereof...

As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.

By Marion Scher 13 Nov 2013 09:29

Elections 2014 - promises, lies and more lies

It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.

By Marion Scher 30 Oct 2013 06:17

Are you getting bang for your PR buck?

When I hold media release writing courses I always ask the delegates to send me examples of their work beforehand for 'workshopping' during the course.

By Marion Scher 23 Oct 2013 08:13

It's not always what you say but how you say it

Using words to soothe or shout isn't always that easy, because the receiver can't hear you. But in front of an audience, be it a presentation, press conference or a televised interview, your voice and face says it all.

By Marion Scher 16 Oct 2013 07:05

Media relationships work two ways

I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...

By Marion Scher 27 Sep 2013 06:03

Be careful what you put out there

By now the news story of the Field's Hill truck accident, which left 23 dead is a story familiar to South Africans who've followed this tragic episode with growing horror.

By Marion Scher 18 Sep 2013 12:01

Love it or hate it - citizen journalism here to stay

Mention the words 'citizen journalism' to most media people and you'll probably get a dirty look coupled with a grunt in return.

By Marion Scher 6 Sep 2013 06:36

How not to launch a 'new news channel'

As a parent, part of your job is to sit through many years of bad school plays, once they're over you don't expect them to appear again in the form of a new news channel...

By Marion Scher 26 Aug 2013 13:56

When the going gets tough...

For many freelancers the last year has proven quite difficult with companies cutting back on outsourcing work - so the question is do we stay freelance or go back into the corporate or other worlds...?

By Marion Scher 21 Aug 2013 06:31

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