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Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa


Marion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher.
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Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

Elections and media - the truth and nothing but the truth?

With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!

By Marion Scher 18 Mar 2014 06:58

Oscar trial - Media circus or fair reportage?

As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?

By Marion Scher 3 Mar 2014 14:56

Company websites...boring-g-g-g...

A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.

By Marion Scher 27 Feb 2014 13:52

Email manners matter

So I know it's my first column of the year (still in slow Cape Town mode) and I really didn't want to start with a moan but... I just cannot stop myself.

By Marion Scher 25 Feb 2014 14:38

Young talent - Or the lack thereof...

As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.

By Marion Scher 13 Nov 2013 09:29

Elections 2014 - promises, lies and more lies

It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.

By Marion Scher 30 Oct 2013 06:17

Are you getting bang for your PR buck?

When I hold media release writing courses I always ask the delegates to send me examples of their work beforehand for 'workshopping' during the course.

By Marion Scher 23 Oct 2013 08:13

It's not always what you say but how you say it

Using words to soothe or shout isn't always that easy, because the receiver can't hear you. But in front of an audience, be it a presentation, press conference or a televised interview, your voice and face says it all.

By Marion Scher 16 Oct 2013 07:05

Media relationships work two ways

I received an email this morning from a colleague who, some would think quite cheekily, asked me for my press listing for a particular industry...

By Marion Scher 27 Sep 2013 06:03

Be careful what you put out there

By now the news story of the Field's Hill truck accident, which left 23 dead is a story familiar to South Africans who've followed this tragic episode with growing horror.

By Marion Scher 18 Sep 2013 12:01

Love it or hate it - citizen journalism here to stay

Mention the words 'citizen journalism' to most media people and you'll probably get a dirty look coupled with a grunt in return.

By Marion Scher 6 Sep 2013 06:36

How not to launch a 'new news channel'

As a parent, part of your job is to sit through many years of bad school plays, once they're over you don't expect them to appear again in the form of a new news channel...

By Marion Scher 26 Aug 2013 13:56

When the going gets tough...

For many freelancers the last year has proven quite difficult with companies cutting back on outsourcing work - so the question is do we stay freelance or go back into the corporate or other worlds...?

By Marion Scher 21 Aug 2013 06:31

A new name for news...

So here's a little competition for you - first prize - a mention in the Bizcommunity Hall of Fame. Yes, I know they don't have one yet, but this could mean you'd be the first one in the door...

By Marion Scher 15 Aug 2013 10:03

Rude and ruder...

There is a problem with the way we do business today - there's a thin line between efficiency and plain rudeness.

By Marion Scher 8 Aug 2013 09:00

Twitter gone bad

There's a new breed of Tweeters out there. Ones who now consider themselves the nobility of Twitter to the point their very Twitter handle sends shivers down corporate spines...

By Marion Scher 2 Aug 2013 08:38

Oh goody! A launch in Phalaborwa

Picture the scene - a busy newsroom on a Monday morning, staff already cut to the bare bones and the inevitable two missing from illness (otherwise known as hung over)...

By Marion Scher 30 Jul 2013 09:24

When your Facebook rant becomes headline news

I was out of the country last week when suddenly the biggest story in town was not the forthcoming birthday of Madiba but one based on a Facebook status posted by guys who totally deserve the title of Mamparas of the Century...

By Marion Scher 24 Jul 2013 06:22

Kruger Park - in all its glory

It's been quite a few years since we last visited the Kruger Park and in those days we towed kids with, whose viewing patience was that of a gnat. So it was with great excitement that we set off for the far northern part of the Park coming in at Punda Maria, another new experience for me.

By Marion Scher 24 Jul 2013 05:50