Allison Ross

Entrepreneur, Strategist, Freelance Writer and Owner at Allison Ross Consulting
Location:Bellville, Cape Town, South Africa


Allison Ross is the owner of Allison Ross Consulting (, a business aimed at making marketing easy to access, understand and apply. As an entrepreneur in South Africa, she understands first-hand the challenges we face when making the transition from entrepreneur to business owner.
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E-commerce and Web Management, Product / Brand Management, Budgeting, Facebook Pages and Advertising, Newsletter writing, editing, Strategic Planning & Implement, Retail, Copywriting/Web content writin, Business analysis, Technical writing


BCom IS Honours
Year completed:2006
Education level:Honours
Final year subjects:Information Technology
Building or Buying Systems
Knowledge Management
Institution:University of Western Cape
Location:Cape Town
Digital Marketing Management
Year completed:2013
Education level:None
Final year subjects:The following three courses were completed as part of a Digital Marketing programme with Britefire:
@traction: Email Marketing
Social Media Bootcamp
Balance: The Analytics Course
Location:Cape Town
Diploma in Account Management
Year completed:1999
Education level:Diploma
Final year subjects:The curriculum covered all aspects of the role of an Account Manager within and advertising agency.
Institution:AAA School of Advertising
Location:Cape Town
Programme in Retail Management
Year completed:1996
Education level:Certificate
Final year subjects:The South African Retail Environment
Retail Management
Functional Aspects of Retail Marketing
Strategic Marketing Management
Location:Cape Town


Allison Ross
[Marketing & Media] It's with amusement that I read my anti-SEO and online marketing articles written in 2008. So young and so innocent. But has the industry changed my views over time? Hmmm...something to ponder.
Posted 4 years ago | Like
A six-year-old debate: Internet versus non-Internet marketing

It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.

By Allison Ross 14 Jan 2013

The conflict of being an entrepreneur in South Africa

My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.

By Allison Ross 12 Jan 2013

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