Sarah Britten

Strategy director at Labstore South Africa
Location:Johannesburg, South Africa

Profile

A blogger, speaker and thought leader, Sarah Britten wrote her PhD thesis on the role of advertising in post-apartheid South African national identity.
Read more

Current employment

Brands, here's why you should care about 'woke Twitter'

Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process...

By Sarah Britten 28 Jan 2016

Ten little things that Japan does differently

Travel is good for creativity, it forces you to look at the world with fresh eyes - and few countries are as both as strange and familiar as Japan.

By Sarah Britten 18 Jun 2015

[Trends 2015] Shopper marketing

The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality...

By Sarah Britten 21 Jan 2015

Why the EFF beret is brilliant marketing

Of all the marketing we've seen this election season - all the rallies, the posters, the SMSs and the kissing of babies - one thing has stood out head and shoulders above all the rest.

By Sarah Britten 29 Apr 2014

The eternal skaam of the yellow bracelet

Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).

By Sarah Britten 16 Jan 2013

Focusing on the holes, not the drill: the power of collaborative consumption

Do you have a power drill at home? How often do you use it? If it's anything like the average power drill, it will be used for 12 to 13 minutes in its entire lifetime.

By Sarah Britten 7 Nov 2012

The ANC's Loerie-winning integrated PR campaign

The following case study will demonstrate how ANC used a compelling consumer insight and combined it with innovative execution to drive home the relevance of the brand message.

By Sarah Britten 4 Jun 2012

Yes, you can timesheet the fuzball

"Great ideas don't keep office hours," as the ad for Standard Corporate and Merchant Bank used to say. It flighted at around the time I arrived at Hunts some time in the Precambrian, but the insight is just as valid today. Great ideas really don't keep office hours, which causes havoc with timesheets.

By Sarah Britten 10 Apr 2012

Refugees from common sense: Helen Zille, DA's five marketing mistakes

If Helen Zille is so marketing savvy, why is she making so many glaring tactical errors? The "refugee" tweet debacle is just the latest example. The DA's communications strategy team must surely be aware of where it's going wrong, but if it isn't, here are a few pointers.

By Sarah Britten 27 Mar 2012

Building brands, driving sales - and doing good

Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.

By Sarah Britten 7 Mar 2012

Next >