A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
In the early 1900s, the economist Joseph Schumpeter coined the term Creative Destruction (also known as Schumpeter's Gale).
By Sid Peimer 11 Dec 2013 15:40
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
'2D is the opportunity to use data to communicate with the consumer on their smart phone. It is now viewed as part of our lives, mobility.'
By Danette Breitenbach 9 Dec 2013 10:10
The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
By Steve Ferguson 9 Dec 2013 08:42
SAARF Board says it can state that the industry body is now firmly on the road to transformation.
6 Dec 2013 11:42
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
The results of the Future Proofing Survey (FPS) project have been released. This was undertaken by a task team to look into the best way forward for South African media audience measurement.
4 Dec 2013 08:16
Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
By Colleen Lewis 3 Dec 2013 08:47
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
To achieve a memorable event, marketing teams should be rethinking their strategy to include online collaborative tools such as video streaming, Facebook, Pinterest, Instagram and Twitter.
By Jessica McEndoo 12 Dec 2013 14:31
As the festive season gets underway and companies close, bulk SMS messaging remains a way to urge last minute deals on the public.
12 Dec 2013 12:04
New media organisation Ole! Media Group is alert to the possibility that Africa's leading companies risk failing in their customer communications by focusing only on the "shiny baubles" of smartphone and tablet apps when most of their customers still use basic feature phones.
Issued by Ole! Media 9 Dec 2013 11:59
The power of social media and technology has shifted the focus in marketing to the consumer, with a move from broadcasting content to adopting a strategy that encourages credible and powerful word-of-mouth recommendation.
By Dr KF Lai, Issued by Mobile Marketing Association 9 Dec 2013 10:45
The dti, the National Youth Development Agency (NYDA) and South African Breweries (SAB) created the You Decide campaign programme in a successful public private partnership to reduce the amount of underage drinking.
9 Dec 2013 09:54
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
Nautic is fast becoming a leading global presence in the shipping industry. In order to align the brand with their plans for expansion, they required a marketing partner to deliver a blue ocean strategy followed by brand-led innovation and connected solutions.
Issued by Tag 8 4 Dec 2013 12:56
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
Full-service advertising agency Penquin, together with ConCept G Exhibitions and Events, were recently awarded the EXSA Best Outdoor Stand 2013.
Issued by Penquin Airtime 3 Dec 2013 08:52
Fast-food franchise Nando's plans to refresh its market positioning and has filled the coop with a roster of marketing agencies.
2 Dec 2013 07:03
Continuing WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media, it has purchased a majority stake in Cerebra.
30 Nov 2013 10:27
Technology has empowered customers in such a way that they are now in charge of the business relationship - a fact that's left many businesses playing catch-up. Companies and supply chains that fail to realise this risk losing customers if they fail to respond to their needs.
Issued by IMM Graduate School of Marketing 29 Nov 2013 10:53
South African consumers, business and all levels of government have been urged to reconsider procurement channels to support local product and services providers through an integrated campaign developed by The Volcano Group, in association with client, The Manufacturing Circle.
Issued by Volcano 29 Nov 2013 09:02
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
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