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Living Your Brand
IMC Conference announces final speaker and workshop topics
[Issued by Living Your Brand] In less than three weeks, the country's top media and marketing minds will be making a big impact at this year's highly-anticipated Integrated Marketing Communication Conference taking place on 10 and 11 June at the Cape Town International Convention Centre. 23 May 2013 12:28
Perfect Solutions
Below-the-line ain't no new kid on the block
[Issued by Perfect Solutions] A recent trend has seen many above-the-line agencies evolving and venturing into below-the-line in some way or form. 22 May 2013 13:05
DMMA celebrates 10 years in digital
Today, exactly 10 years ago, a national body was formed that would integrally change South Africa's digital landscape forever. Today is the tenth birthday of the Digital Media and Marketing Association (DMMA). 22 May 2013 10:21
NetFlorist introduces #haroldsnews
NetFlorist has added #haroldsnews to its 'services', designed as a tongue-in-cheek social commentary campaign to create associations with everyday occasions and give people reasons to buy from the site. 22 May 2013 09:31
Become a leader
[Candace McDonald] According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business. 22 May 2013 06:15
MSG Afrika to launch Power FM
A new outdoor brand campaign went up in Johannesburg over the weekend to announce the launch of a new FM talk radio station, Power FM, set to launch by end of June 2013. Media operating group MSG Afrika Media, a subsidiary of MSG Afrika Investment Holdings, owns it. 21 May 2013 10:16
The radio natives are restless
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). 21 May 2013 08:01
DIY marketing dos and don'ts
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. 21 May 2013 07:18
Safeguarding the brand you've built
[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers. 21 May 2013 06:23
Employees: Untapped brand ambassadors
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts. 21 May 2013 05:17
Bizcommunity.com
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin! 20 May 2013 14:13
NATIVE
The power of true consumer insight
[Issued by NATIVE] Companies will need to start designing brands from the outside in by creating experiences built around a real relationship and bond with their customers. 20 May 2013 10:57
What's in a name?
[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success? 20 May 2013 06:09
Trends in branded broadcast content
[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows. 18 May 2013 08:04

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