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#Newsmaker: Grant Sithole joins Avatar as joint ECD
#Newsmaker: Grant Sithole joins Avatar as joint ECD

It was announced earlier this week that Grant Sithole, a former creative partner at Bakone, has been appointed to join Avatar as joint ECD alongside Brett Wild...

By Jessica Tennant 1 day ago

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 1 day ago

John Brown South Africa scoops double gold at international Pearl Awards
John Brown South Africa scoops double gold at international Pearl Awards

John Brown Media South Africa has won the gold award for Best Print Magazine Editorial (B2B) at The Content Council's international Pearl Awards ceremony in New York with MiNDSPACE...

Issued by Dentsu Aegis Network 19 hours ago

Toyota South Africa, FCB Africa 'renew vows'
Toyota South Africa, FCB Africa 'renew vows'

Toyota South Africa and FCB Africa have 'renewed their vows' meaning that one of the longest-standing relationships in the local advertising and marketing industry will continue uninterrupted...

Issued by FCB Africa 20 hours ago

#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs
#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs

Havas Johannesburg has announced chief creative officer Eoin Welsh's resignation, and the promotion of Fiona O'Connor and Tumi Sethebe as joint executive creative directors, effective 2 January 2018...

By Jessica Tennant 22 hours ago

Marketers more likely to distribute video on social media vs. paid advertising
Marketers more likely to distribute video on social media vs. paid advertising

A new study shows how marketers use video to generate return on attention (ROA) by socialising business narratives rather than broadcasting them...

22 hours ago

Burger King wishes McDonald's a flame-grilled festive season
Burger King wishes McDonald's a flame-grilled festive season

Burger Kings across the world settled into the festive spirit by 'gifting' its main competitor, McDonald's, with gas braais to flame-grill their burgers...

1 day ago

KRiemer via
Wines and their labels: Crafting narratives that speak to us

If wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design...

By Franck Celhay 1 day ago

Five types of reusable bags you can use in promoting your business
Five types of reusable bags you can use in promoting your business

Branded reusable bags are one of the most underrated yet highly effective ways of promoting your business...

Issued by Naija Writers’ Coach 1 day ago

The importance of visual storytelling
The importance of visual storytelling

It's one thing to see consumer quotes or pictures to help land an insight or piece of work, but nothing beats the moving image and the use of visual storytelling...

Issued by IGI 1 day ago

How the Sizmek DSP empowers your people-based direct response marketing
How the Sizmek DSP empowers your people-based direct response marketing

What if you could go beyond merely targeting across devices, and use cross-device data toward automatically optimising for direct response performance?..

Issued by Sizmek 1 day ago

macgyverhh -
Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 1 day ago

Sarah Baartman District Municipality appoints Boomtown for tourism brief
Sarah Baartman District Municipality appoints Boomtown for tourism brief

Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality's tourism marketing strategy over 32 months...

Issued by Boomtown 2 days ago

Championing the passenger and Xceeding Xpectations
Championing the passenger and Xceeding Xpectations

Between now and 11 January 2018 Eagle Liner and Intercity Xpress will be gifting every passenger who purchases a bus ticket on either bus liner with a cool reward...

Issued by TLC Marketing Worldwide 2 days ago

BASA expands Creative Futures Business Engagement into Ethiopia
BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa is significantly expanding its African partnership initiative with the implementation of Creative Futures programme's Business Engagement in Ethiopia...

Issued by Business and Arts South Africa 2 days ago

Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game
Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game

Red Cherry Interactive was briefed by Tru-Cape Fruit Marketing to conceptualise, develop and launch a new mobile game...

Issued by Red Cherry Interactive 3 days ago

Valeriya Kuznetsova © –
Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 3 days ago

Is your brand suffering from small town syndrome?
Is your brand suffering from small town syndrome?

How to take your digital marketing activities from small-town to uptown...

By Fourie Rossouw 3 days ago

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

3 days ago

AME Awards announce grand jury and extend deadline
AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the 2018 grand jury...

3 days ago

#SiemensAirDrop: Travellers from Joburg to Cape Town encouraged to exchange baggage allowance for water
#SiemensAirDrop: Travellers from Joburg to Cape Town encouraged to exchange baggage allowance for water

This festive season Gautengers will descend on a drought-ravaged Mother City, putting more strain on water supply. They will be encouraged to exchange five kilos of their on-flight baggage allowance for five litres of water...

3 days ago

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

By Juanita Pienaar 11 Dec 2017

FCB Africa to power the Sasol brand
FCB Africa to power the Sasol brand

After a four-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol...

Issued by FCB Africa 11 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Clickatell named best SMS provider in Africa on the back of significant growth...

11 Dec 2017

Changing face of retail presents opportunity for the wine trade
Changing face of retail presents opportunity for the wine trade

Embrace the chaos brought by the mobile phone-fueled digital age and look to Portugal for a road map to success in the USA...

8 Dec 2017

Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels...

By Cari Coetzee 8 Dec 2017

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

By Boris Dzhingarov, Issued by Monetary Library 7 Dec 2017

Finally, marketing has its crystal ball
Finally, marketing has its crystal ball

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is, after all, still a human planet...

By Natasha Heiberg, Issued by Madex 7 Dec 2017

Team Demographica.
Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 7 Dec 2017

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