Subscribe to industry newsletters

BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

Download PDF | Order printed book
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely...

By Leigh Andrews 8 hours ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 12 hours ago

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'...

1 day ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 1 day ago

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

1 day ago

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa...

Issued by Dentsu Aegis Network 1 day ago

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP...

By Ryan Kh 2 days ago

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven...

By John Little 2 days ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

2 days ago

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000...

2 days ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 2 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

By Chris Brewer 20 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing...

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

Net#work BBDO #GivesASh!t about fighting colon cancer
Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa...

17 Mar 2017

Yourself Management announced as an Oliver Top Empowerment Awards finalist
Yourself Management announced as an Oliver Top Empowerment Awards finalist

Kabelo Ncholo, the founder and CEO of Yourself Management, has been designated a finalist for the Top Empowered Entrepreneur of 2017 Award and Yourself Management for the Top Empowered Fast Growth Black-Owned SMME Award...

Issued by Yourself Management 17 Mar 2017

Using strategic innovation is vital to capturing your market's attention
Using strategic innovation is vital to capturing your market's attention

Now that we have settled into the new year, it's an appropriate time to look to the future. As such, businesses would do well to consider innovation in their marketing plans...

Issued by Pixel Ink 16 Mar 2017

Sun Met celebrated with Mumm hits an all-time high
Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, has announced that R44m worth of branded media coverage was generated through PR and media efforts...

Issued by Openfield 16 Mar 2017

Designing desire
Designing desire

To sell anything in this flurry of marketing mayhem, we need not be the loudest, well designed or even most expensive. We do, however, need to instill an immense desire no matter what it is we are creating...

By Peter Vee, Issued by Vee Station 16 Mar 2017

(c) rawpixel -
Setting growth projections from your marketing plan

Setting realistic growth projections is one of the most important and challenging aspects of running a business. One of the issues is that future growth rates will be profoundly impacted by your marketing plan. Unfortunately, too many businesses fail to make realistic projections...

By Ryan Kh 16 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Emotional Intelligence: It is all about balance
Emotional Intelligence: It is all about balance

At the recent Digital Swarm event hosted by DigitLab, Mark Baker, founder and CEO of MyGrow, talked about the stories we tell ourselves and how our personal narratives shape our lives on every level...

By Vanessa Davies 15 Mar 2017

SA's top marketing minds at the Cape Town IMC Conference
SA's top marketing minds at the Cape Town IMC Conference

Twelve keynote presentations, two heated panel discussions, plenty of networking platforms and learning content will all be packed into one exhilarating day on 1 June in Cape Town...

Issued by IMC Conference 14 Mar 2017

Image supplied
Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices...

By Werner Lindemann 14 Mar 2017

Adclick Africa launches its full-service digital agency
Adclick Africa launches its full-service digital agency

Adclick Africa Media & Marketing Group recently launched its full-service digital marketing agency, Guerilla Marketing, at the just-ended Business Day TV SME Summit at The Maslow in Sandton...

Issued by Adclick Africa Media Group 14 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy...

By Tim Leibbrandt 14 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet..."

By Julia Rhodes 10 Mar 2017

Boris Dzhingarov
Should I hire a marketing consultant?

You might be considering hiring an outside marketing consultant to help boost your sales and bring more attention to your business, but is it really worth the money?...

By Boris Dzhingarov, Issued by Monetary Library 10 Mar 2017

Show more