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BizTrends 2018

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Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 2 days ago

History has a way of repeating itself, even in PR
History has a way of repeating itself, even in PR

Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR...

By Khangelani Dziba 2 days ago

How 'brand you' came to be
How 'brand you' came to be

Dale Carnegie's line from his bestseller book 'How to Win Friends and Influence People' rings especially true in the retail sector...

By Gary Mortimer 2 days ago

PoPI Act could kill more than just spam
PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...

By Elizabeth de Stadler 3 days ago

Proposed copyright amendment bill to be discussed at Creative Industry Imbizo
Proposed copyright amendment bill to be discussed at Creative Industry Imbizo

South Africa's creative industries will be gathering at the University of Pretoria on Saturday, 24 February for the Creative Industry Imbizo where the practical effects of the proposed copyright amendment bill will be discussed...

3 days ago

Sliced bread. © Pixabay.
The crossover between human sciences and marketing

Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

By Claire Denham-Dyson 3 days ago

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.
SA as a launchpad for talking to Africans in Africa

How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa...

By Gau Narayanan 3 days ago

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 20 Feb 2018

Oprah Winfrey in the The Immortal Life of Henrietta Lacks film. © HBO.
Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 16 Feb 2018

Marketing trends to look out for in 2018
Marketing trends to look out for in 2018

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us...

Issued by Penquin 15 Feb 2018

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

11 valuable lessons from 11 wonder women in digital
11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

Advertising verification becomes crucial as marketing budgets go to waste
Advertising verification becomes crucial as marketing budgets go to waste

Though research by Ornico, the Brand Intelligence company, shows an improvement in advertising schedule error rates, millions of advertising spend are still being lost due to poor or no auditing of campaigns...

Issued by Ornico 14 Feb 2018

18 reasons why...
18 reasons why...

You should be getting True Location from Vicinity Media...

Issued by Vicinity Media 14 Feb 2018

Brand Council presents Brand Barometer Survey results
Brand Council presents Brand Barometer Survey results

Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry...

14 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

#Newsmaker: Masego Motsogi on being part of the magic at Grid
#Newsmaker: Masego Motsogi on being part of the magic at Grid

Grid introduced its full integrated offering, including Branding and Design, Experiential and Integrated Communications at the end of 2017 and this month appointed Masego Motsogi from Ninety9Cents Johannesburg to manage the business...

By Jessica Tennant 13 Feb 2018

Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Vee Station helps disrupt a major Cape Town industry!
Vee Station helps disrupt a major Cape Town industry!

In 2017 Vee Station had the privilege of launching an innovative brand onto the market at precisely the right time to disrupt an industry ripe for radical change: the tourism industry...

By Peter Vee, Issued by Vee Station 12 Feb 2018

Property online: how digital media is changing the industry
Property online: how digital media is changing the industry

The world isn't going digital - it's already there. Businesses without an online presence are fast fading into anonymity...

By Debbie Reabow 12 Feb 2018

#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world
#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world

Carl Willoughby, who joined TBWA\Hunt\Lascaris in December as ECD, responsible for the major Standard Bank and Nissan integrated accounts, is perhaps more challenged to find a better, more collaborative way of working, not just within the agency, but in terms of the actual agency model and the ad industry at large...

By Jessica Tennant 12 Feb 2018

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