BizTrends 2018


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Manufacturing Indaba 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 10 hours ago

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 1 day ago

E-commerce and millennials
E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 1 day ago

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

2 days ago

It's time to stop treating millennials as a single target segment
It's time to stop treating millennials as a single target segment

There is a dividing line between 'old' and 'young' millennials. Any time we try to speak to millennials as a whole, we are missing half of them...

Issued by IGI 2 days ago

Industry folks, it's time to make the circle bigger
Industry folks, it's time to make the circle bigger

Khangelani Dziba reflects on being chosen as one of the Prisms Young Judges and calls on industry folks to open the industry to more millennials...

By Khangelani Dziba 2 days ago

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer
#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month. Now that she's stepped into her new role...

By Jessica Tennant 3 days ago

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 3 days ago

#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD
#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD

Following last week's announcement of Elouise Kelly's appointment as the new MD of Ogilvy Johannesburg, we found out why she's honoured to take on the role and drive the 'One Ogilvy' and 'Next Chapter' initiatives, which are in turn driving the evolution of the agency for Ogilvy South Africa...

By Jessica Tennant 13 Apr 2018

Search is on for new Face of Pond's
Search is on for new Face of Pond's

Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000...

13 Apr 2018

Unbranded awning over Ta-Barbetta, the village baker | Mark Leach
A South African's guide to moving to and making it in Malta: The invisible baker

Diagonally across from our village house and on the opposite corner lies one of the great marketing mysteries of Malta, a retail conundrum that would perplex even Sherlock Holmes - the case of the invisible baker...

By Marcus 'The Maltese Falcon' Brewster 13 Apr 2018

Zibusiso Mkhwanazi |
Avatar starts new agency exclusively for client

Avatar has announced that it is starting a new agency, called Kanbar, solely responsible for its newly won Skyy Vodka account and 100% owned by M&N Brands...

13 Apr 2018

The rise of digital influencers
The rise of digital influencers

Social media influencer definitely sounds like a made-up job, right? Well, it turns out this is one of the hottest jobs right now, thanks to the rise of brands tapping into these digitally savvy content creators...

By Hlumelo Ndoni 13 Apr 2018

Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index
Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index

Mobitainment ranked #8 in Top Tech Providers on the Global Mobile Marketing Association (MMA) SMARTIES Business Impact Index, the first and only ranking of agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns...

Issued by Mobitainment 13 Apr 2018

#OneShow2018: Social influencer marketing finalists revealed!
#OneShow2018: Social influencer marketing finalists revealed!

Finalists in the 'social influencer marketing' category have been revealed for One Show 2018...

13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief

Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying...

Issued by Boomtown 12 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Bruce Daisley, VP for Europe at Twitter. © .
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

Image ©
The worst laugh is at the back of the room

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago...

By Damon Stapleton 11 Apr 2018

All the Ciclope Africa 2018 winners
All the Ciclope Africa 2018 winners

Ciclope Africa: The continent's talent was on show at the first ever African regional leg of flagship craft festival...

11 Apr 2018

Adclick Africa sponsors FEDHASA Golf Day
Adclick Africa sponsors FEDHASA Golf Day

Over 150 c-suite executives from different hotels are expected to participate at FEDHASA Inland's Golf Day on Friday, 20 April. Adclick Africa is one of the sponsors...

Issued by Adclick Africa Media Group 11 Apr 2018

Brand inc celebrates one year of marketing legal-ease with Abrahams & Gross
Brand inc celebrates one year of marketing legal-ease with Abrahams & Gross

Never before has strategic marketing been so crucial and it is why Abrahams & Gross attorneys reached out to Brand inc's marketing know-how a year ago...

Issued by Brand inc 11 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

Christoper Yu, Innovation chair. Image supplied.
Effective Innovation shortlist for Warc Awards 2018 announced

The Warc Awards released the Effective Innovation shortlist, a global search for next-generation marketing effectiveness...

10 Apr 2018

MMA SA's new country director to showcase mobile's impact on business results in 2018
MMA SA's new country director to showcase mobile's impact on business results in 2018

The Mobile Marketing Association South Africa (MMA SA) has a new country drector who is committed to showing how effective mobile can be on delivering business results for brands...

Issued by Mobile Marketing Association 10 Apr 2018

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Think tech or marketing and you'll likely picture male workers. Luckily, that picture is slowly becoming more gender-balanced. Here, Wpromote explains their internal female-led initiative as well as why predictive lifetime modelling is a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

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