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Klipdrift and 34° celebrate the gold between friends
Klipdrift and 34° celebrate the gold between friends

As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning...

Issued by 34° 1 day ago

Loeries2017: Building the new creative economy at the speed of thought (masterclass)
Loeries2017: Building the new creative economy at the speed of thought (masterclass)

An interview with Fort CEO Shukri Toefy on his Loeries masterclass, where he shared insights into the changing value chain of the new creative economy...

By Jessica Tennant 2 days ago

Heidi Brauer, chief marketing officer at Hollard and Loeries 2017 effective creativity and shared value and service design jury panellist.
#LadiesofLoeries: “Diversity is what makes us great” - Heidi Brauer

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, Heidi Brauer, chief marketing officer at Hollard, shares her instrumental part in having the awards now name the brands as well as the agencies responsible for winning work and more...

By Leigh Andrews 3 days ago

#WomensMonth: Women in marketing: The new specialist generalists?
#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray...

By Sheila McGillivray 3 days ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 3 days ago

DigitLab awarded distribution rights for Linkbundle
DigitLab awarded distribution rights for Linkbundle

Digital marketing agency DigitLab has been appointed by OpusNuro as a distributor for LinkBundle within the South Africa region...

Issued by DigitLab 3 days ago

Women in Marketing Awards 2016. ©
Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications...

3 days ago

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 3 days ago

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category
Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies, has won the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA)...

Issued by Riverbed 15 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

Tanja Lategan, Creative Spark's new MD
Tanja Lategan appointed as Creative Spark's new MD

Creative Spark has announced the appointment of new managing director, Tanja Lategan (former Primedia Online CEO), who will steer the digital agency through its next phase of growth and ramp up the company's integrated marketing offering...

14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Nike campaign celebrates visionary women
Nike campaign celebrates visionary women

Nike is using its Air VaporMax campaign to celebrate a group of visionary women who are reshaping sports and fusing it with culture...

7 Aug 2017

Places Magazine, August issue.
Fastjet rebrands in-flight magazine

The in-flight magazine of Fastjet, Smart Travel, has been relaunched as Places Magazine to reflect the extended market the airline covers across Africa...

4 Aug 2017

Print could help build the credibility of SA's e-commerce giants
Print could help build the credibility of SA's e-commerce giants

There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...

By Vaughan Patterson 4 Aug 2017

Digital and technology no longer just a marketing channel
Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution...

By Bradley Elliott 3 Aug 2017

Unlocking the power of variables in marketing
Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products...

Issued by Effective Intelligence 3 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

How promotions work - source: OgilvyAction
#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions...

By Leigh Andrews 3 Aug 2017

Scott Rose, executive director of the Midas Awards.
Best financial ad agencies can enter Midas Awards now

The Midas Awards for the World's Best Financial Advertising are now open for entries and this year there is an executive jury to select the best financial advertising and marketing on a global scale...

3 Aug 2017

Final Amps updates in September, Maps in mid-2018
Final Amps updates in September, Maps in mid-2018

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...

3 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team...

31 Jul 2017

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

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