Blue Moon

What we do... An introduction to integrated employee engagement

If only 7% of communication is verbal, how do we understand the other 93%? Delving into the heart of a business requires an intense first chapter of employee engagement, which means 'hearing' what's not verbalised at first. This is where the art of engaging people through creative exchange begins. 25 May 2012 12:37

[Biz Takeouts Podcast] 22: Marketing comedy locally

Find out how the marketing of comedy in South Africa has changed with social media and get some tips for producing live shows by listening to the Biz Takeouts podcast of this week's Biz Takeouts Marketing & Media radio show which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall] 25 May 2012 11:34

CANSA condemns tobacco's marketing tactics

As World No Tobacco Day comes on 31 May 2012, the Cancer Association of South Africa (CANSA) condemns the tobacco industry's aggressive marketing, despite advertising restriction requirements in legislation, as smoking continues to be a challenge to public health. Help the association fight for a smoke-free environment by buying a sticker for R5 and wearing it on World No Tobacco Day. 25 May 2012 10:08

Entrepreneur of the Year competition still open for entries

The Sanlam/Business Partners Entrepreneur of the Year competition, now in its 24th year, has served as a springboard for past finalists and winners. Besides the chance to win prizes, finalists and winners are able to expand their networks and receive invaluable exposure for their businesses. The closing date for this year's entries is 16 June 2012. 24 May 2012 12:46

CNBC Africa opens office in Mozambique

CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu. 24 May 2012 11:35

Homegrown social shopping community grows

The Buchanan Group has announced that it has signed up 25 000 members to the Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally. This growth of more than 200% over the past eight months has seen the size double in the last six months. 24 May 2012 10:42

Using SEO to drive traffic

[Amy Johnson] Many websites do not use search engine optimisation (SEO) effectively, rendering them virtually inaccessible, as finding them is like trying to find a destination without directions or a map. Three key tactics can improve results. 24 May 2012 09:54

Three steps to writing well

[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. 24 May 2012 09:50

[Biz Takeouts Lineup] 22: Marketing comedy locally

This week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will focus on marketing comedy locally and the impact of social media on the comedy industry. The studio guest this Wednesday evening, 23 May 2012, will be South African stand-up comedian John Vlismas. [twitterfall] 23 May 2012 11:53

AirMedia alliance puts ComutaNet into 450 stores

The securing of the alliance with AirMedia gives ComutaNet a new opportunity for in-store TV and radio advertising across 450 Jet and JetMart stores. AirMedia, a provider of digital on-site radio and television services in Southern Africa to more than 1200 sites, has delivered these services to the Edcon Group for more than 10 years. 22 May 2012 12:23

Content marketing: what it is, and why you should be doing it

[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. 22 May 2012 12:16

Loeries deadline extended

Both the entry deadline and the eligibility period for the 2012 Loeries have been extended to 15 June 2012, meaning that all work must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2011 and 15 June 2012. 22 May 2012 10:55

New CEO for SAMRA

The Southern African Marketing Research Association (SAMRA), has announced the appointment of Leonie Vorster as its new CEO. Formerly the MD of Evolutions Research Solutions, Vorster is also a former SAMRA chair, council member and accredited researcher. 22 May 2012 09:18

CADEK Media

Marketing Indaba delivers on promise to inspire and inform

The second annual Marketing Indaba Conference and Expo, which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year's conference was 'cutting through the clutter'. 21 May 2012 10:58