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Doug Place, CMO of Nando's, is this year's recipient of the Loeries Marketing Innovation and Leadership Award | Photo by Roy Esterhuysen / 2018 Loerie Awards /
#Loeries2018: Marketing Leadership and Innovation winner, Doug Place!

Doug Place, CMO at Nando's, is the well-deserved recipient of this year's Loeries Marketing Leadership and Innovation Award. He says the only thing to fear is being mediocre...

By Leigh Andrews 2 days ago

Ramsey Naja, CCO of JTW Middle East. © Al Nicoll, Gallo Images.
#Loeries2018: The not-so terrifying future of advertising

Ramsey Naja, CCO of JWT Mddle East, kicked off the DStv Seminar of Creativty at Loeries 2018 with a presentation titled 'the headline makers 2.0'. He swiftly told a story that shifted from doom and gloom to a healthy dose of hope and tips to hit the sweet spot in 2018...

By Leigh Andrews 2 days ago

#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 2 days ago

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.
#Loeries2018: The power of fear and boredom

Fabian Frese, chief creative officer at Kolle Rebbe in Germany, second-last speaker at the DStv Seminar of Creativity, spoke of the boredom that inspired him to make the best move in his career...

By Angie White 2 days ago

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 2 days ago

Strongbow rejuvenates South Africa's urban forests
Strongbow rejuvenates South Africa's urban forests

Strongbow Apple Ciders is on a mission to rejuvenate South Africa's cities with nature in its "Moments of Natural Refreshment" campaign...

Issued by OnPoint PR 2 days ago

VR: From virtual to reality
VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However, the technology is fast evolving from the domain of the professional gamers, "Glassholes", and more adventurous advertising agencies and into real life...

By Bronwyn Williams 3 days ago

#WomensMonth: The tech world is a growing opportunity for women
#WomensMonth: The tech world is a growing opportunity for women

Michelle Wynne,head of marketing for sub-Sahara Africa at HMD Global, shares her story on tackling the male-dominated tech industry...

By Evan-Lee Courie 3 days ago

Are you ready to reach your future customer?
Are you ready to reach your future customer?

Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them?

By Gareth Grant 3 days ago

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: How brands with purpose unlock true business value

There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...

By Leigh Andrews 3 days ago

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's Month

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

By Cindy Diamond 3 days ago

What makes a great B2B marketer?
What makes a great B2B marketer?

Strong Business-2-Business (B2B) marketers are a rare breed. Warren Moss lists a few characteristics that set the strong, talented and effective ones apart from the rest...

By Warren Moss 3 days ago

SPARK Media celebrates the life of Andy Stanton
SPARK Media celebrates the life of Andy Stanton

SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month...

Issued by SPARK Media 3 days ago

Onilude and Opoku at the 2018 Cannes Lions Festival of Creativity.
Wave goodbye to 'pale, stale, male' industry events with WiM Africa

Women in Marketing (WiM) Africa launches through their Loeries Masterclass today. Find out why it's an opportunity to showcase to the rest of the world the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here...

By Leigh Andrews 16 Aug 2018

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

15 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Marloe Wise, client services director at Demographica.
#WomensMonth: The Sheryl Sandberg quote we should read every Sunday...

Mentorship is a crucial factor of career growth. Marloe Wise, client services director at Demographica, explains the role of business mentors in her own life and why we need to address the lack of female representation in management positions within the B2B space...

By Leigh Andrews 14 Aug 2018

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 14 Aug 2018

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 14 Aug 2018

Social media strategies beyond content plans: Apply the 80/20 rule
Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 13 Aug 2018

#FairnessFirst: Code-switching and dealing with queen bees in the workplace
#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 13 Aug 2018

Ian Mackenzie is ECD at Canada's FCB Six and this year's Loeries ‘integrated campaign’, ‘print and out of home (OOH)’ and ‘print and out of home crafts’ jury president.
#Loeries2018: "Don't get stuck in your advertising filter bubble" - Ian Mackenzie

It's finally Loeries Creative Week 2018! Here's some insight from Ian Mackenzie, ECD at FCB Six, Canada and this year's Loeries 'integrated campaign', 'print and out of home (OOH)' and crafts jury president...

By Leigh Andrews 10 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

Catalogues, are they still effective?
Catalogues, are they still effective?

What has given this advertising medium such longevity? Is it because of its cost-effectiveness, or perhaps it is the preferred choice when making purchasing decisions? Maybe it is simply because it works...

By Daniel De la Rey, Issued by On the Dot 8 Aug 2018

Photo by .
The love story of an engine and a compass

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

By Damon Stapleton 8 Aug 2018

Miantha Roux, marketing manager: beverages for Clover SA.
#WomensMonth: There's no such thing as "too ambitious"

Miantha Roux is marketing manager: beverages for Clover is living proof of her mantra, 'There's no such thing as too ambitious'. This #WomensMonth, she explains how brands can build more empowered females through passion, purpose and persistence...

By Leigh Andrews 7 Aug 2018

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