#YouthMonth

NMPi and DQ&A to acquire creative specialist, Joystick
NMPi and DQ&A to acquire creative specialist, Joystick

Digital media and technology specialists, NMPi and DQ&A, have announced that they are to acquire US digital creative specialists, Joystick. In doing so the global marketing group will comprise 340 employees across 16 offices globally...

Issued by incuBeta 1 day ago

Unpacking the era of influencer marketing
Unpacking the era of influencer marketing

Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly online...

By Ronel De Kock 1 day ago

Using the speed of sound
Using the speed of sound

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions...

By Andreas Furtner 1 day ago

Data protection in South Africa - Sleep a little easier
Data protection in South Africa - Sleep a little easier

Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option...

By Nick Bester 1 day ago

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

By Jedd Cokayne 1 day ago

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#YouthMonth: Yenani Madikwa is Cannes FCBSocialEye for 2018

Jessica Tennant interviews Yenani Madikwa, copywriter at FCB Africa, on winning this year's global Cannes FCBSocialEYE and how we can keep an eye on her this week...

By Jessica Tennant 1 day ago

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.
Urban renewal: The physical manifestation of innovative thinking

A powerful lesson in how to turn vision into reality...

By Gil Sperling 15 Jun 2018

A South African's guide to moving to and making it in Malta: The propaganda of optimism
A South African's guide to moving to and making it in Malta: The propaganda of optimism

If South Africa is reality, then Malta is wonderland. Or vice versa, as I've discovered on a visit back to the old country...

By Marcus 'The Maltese Falcon' Brewster 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times

Following the worst quarterly GDP contraction in nine years, the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business...

Issued by Madex 14 Jun 2018

Africa could position itself as a frontrunner in 4IR
Africa could position itself as a frontrunner in 4IR

Reports on emerging technologies officially launched at African Innovation Summit, last week...

14 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 2)
#Loeries2018: Suhana Gordhan's advertising journey (Part 2)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 14 Jun 2018

Signarama - The way to grow a successful business
Signarama - The way to grow a successful business

As part of a global rebrand in 2013, Signarama changed their tagline from "Where the World goes for signs", to "The way to grow your business"...

Issued by Signarama 13 Jun 2018

Screengrab from the Jordan Peterson 'difficulties of creative people' interview.
Do you speak creativity?

"Doing stand-up in Poland." This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation...

By Damon Stapleton 13 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 1)
#Loeries2018: Suhana Gordhan's advertising journey (Part 1)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 13 Jun 2018

Assegai Awards 2018 open for entries
Assegai Awards 2018 open for entries

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2018 are open for entries as of 12 June 2018...

12 Jun 2018

Mall and Retail Indaba set for Sandton in June
Mall and Retail Indaba set for Sandton in June

The third annual Mall and Retail Indaba for shopping centre and retail managers and marketers will be held at the Balalaika Protea Hotel in Sandton on 13 and 14 June 2018...

12 Jun 2018

Think Creative Hub’s cofounders and creative directors Nkgabiseng ‘Nkgabi’ Motau and Mukondi Ralushayi.
#YouthMonth: Think like these young, creative African females...

Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain their Cannes Lions links and why they just couldn't ignore feeling the itch of entrepreneurship two years ago...

By Leigh Andrews 12 Jun 2018

Weylandts comes home to M&C Saatchi Abel
Weylandts comes home to M&C Saatchi Abel

Weylandts has appointed M&C Saatchi Abel as its lead agency for all marketing and communications activity...

Issued by M&C Saatchi Abel 12 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Image credit: Konstantin Pelikh via .
The argument for making lower quality ads: Targeting Generation Z

There are a number of reports of agencies missing the point when it comes to the youngest generation of consumers, Generation Z. Often, too little time is spent optimising content for this generation's platforms-of-choice, such as Instagram, Snapchat and Facebook...

By Hlumelo Ndoni 11 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

#FairnessFirst: All you need to know to #unstereotype advertising
#FairnessFirst: All you need to know to #unstereotype advertising

The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter. The World Federation of Advertisers has also released a guide that makes the social and business case for 'unstereotyping' ads. Here's why you need to download, absorb and implement it, now...

By Leigh Andrews 11 Jun 2018

Hip-hop artist, J. Molley. © .
Urban afro millennial 'internet artists' with real influence

Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

By Bonga Mpungose Smanga 8 Jun 2018

Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa
Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa

Heineken, an international premium brand globally known for their innovative and disruptive approach to marketing and media, introduced two media innovation firsts in sub-Saharan Africa...

Issued by Dentsu Aegis Network 8 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

How data and content is powering marketing innovation in Africa
How data and content is powering marketing innovation in Africa

Data and content will be the two factors that continue to drive innovation for African brands across the continent...

By Cathy Ibal 8 Jun 2018

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