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South Africa Brand Summit & Awards calls for entries
South Africa Brand Summit & Awards calls for entries

The inaugural South Africa Brand Summit & Awards is calling for nominations of top South African brands...

2 days ago

Ratchanida Thippayos © –
Marketing in a new-age world

I have been fighting the idea of starting to write opinion pieces about all things ‘marketing' for close to two years now and I have finally given in.

By Jolene de Lange 26 Apr 2017

jetfoto ©
Metamorphosis of marketing

Some big trends contributing to digital's impact on marketing and the broader business to increase revenue, decrease costs and providing the customer with an enhanced experience...

By Audrey Naidoo 26 Apr 2017

Marketing Indaba keeps marketers on track
Marketing Indaba keeps marketers on track

It is time for marketers to take some time out to regroup, rethink, gather and learn at the annual Marketing Indaba in Cape Town and Johannesburg...

Issued by CADEK Media 26 Apr 2017

Sprout earns its Premier Google Partner badge
Sprout earns its Premier Google Partner badge

South African digital media buying agency Sprout Performance Partners is now a Premier Google Partner; a specialist agency that has been trained and certified by Google to best manage online advertising...

Issued by Sprout 25 Apr 2017

Quick, easy and free online registration to Markex 2017 now open!
Quick, easy and free online registration to Markex 2017 now open!

Specialised Exhibitions Montgomery, organiser of Africa's premier promotional product event, Markex 2017, has announced that visitor registration for the show is now officially open...

Issued by Madex 25 Apr 2017

Pick n Pay's Super Animals
Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals...

25 Apr 2017

Lindemann and Latief of MediamarkSA.
Mediamark makes sure you're upskilled and in the know

The Radisson Blu La Vendome in Sea Point was buzzing on Thursday, 23 March 2017 with marketers and agency creatives excited for the launch of Mediamark's In the Know Now...

By Leigh Andrews 24 Apr 2017

nenetus ©
Five reasons why a professional business sign makes bottom-line sense

A professional business sign can either be and asset, making you stand out in a competitive marketplace or a liability...

By Chans Weber 24 Apr 2017

Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

The opportunity that is the small screen
The opportunity that is the small screen

What's becoming clear from watching young coffee shop patrons, in particular, is that mobile technology is stepping in to fill certain voids and it's doing so at an extremely reasonable cost. ...

By Mike Laws 21 Apr 2017

rawpixel © -
Two weeks left to express your opinion on replacing Amps

Marketers and agencies have to express their interest in replacing Amps before 3 May 2017...

21 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

dolgachov ©
The rise of the screens - on-demand causes multi-industry disruption

Overview of how digital entertainment on-demand disrupts media industry...

20 Apr 2017

Anar Mammadov © –
Understanding the millennial market

Consultancy creates millennial business division...

20 Apr 2017

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

By Dr. Ludi Koekemoer 19 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency...

By Leigh Andrews 19 Apr 2017

Growthpoint 151 on 5th
Primedia Unlimited takes up offices at Growthpoint's 151 on 5th

Growthpoint Properties gets Primedia Unlimited as tenant...

19 Apr 2017

Bamboo Network’s chief executive Neo Matsau.
Managing business problems from a marketing lens with Bamboo Network

Bamboo Network's chief executive Neo Matsau explains why adding a bit of management consulting to marketing communications and vice versa means you're better suited to find holistic creative solutions to a business problem, with the entire business in sight...

By Leigh Andrews 18 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building
Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang...

Issued by The Marketing Kraal 18 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

Five social good innovations
Five social good innovations

Added Value highlights five social good innovations from around the globe...

14 Apr 2017

The new Ignite Fitness gym installation is a great example of creativity and innovation in lighting as well as the gym concept.
Creativity and innovation

Companies that have stood the test of time are those who are the most creative and innovative. Even more so in the event industry.

By Andrew Gibson 13 Apr 2017

LSM vs SEM
SEMs to replace LSMs over next two years

The new Socio-Economic Measure (SEMs) will replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. Kantar TNS feels this is a more accurate reflection of South African society in terms of how people live...

13 Apr 2017

Koenderman was inducted into the Loeries Hall of Fame in 2015.
RIP Tony Koenderman

UPDATE: Tony Koenderman's family have announced the details for his memorial service...

13 Apr 2017

Riky Rick
Russian Bear #IAMNEXT campaign reaches 2m South Africans

Russian Bear Vodka reached over two million fans in its #IAMNEXT campaign, which exceeded its initial target of 360,000 people on Facebook, Twitter and Instagram...

13 Apr 2017

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