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Jessica Davis is a Content Strategy Specialist with Godot Media, a leading content marketing firm serving clients from various backgrounds. She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. Her other interests, besides online content strategy, internet marketing and search engine optimisation, are technology, sports and even fashion. You can read her articles at http://www.godotmedia.com/blog.
Six social media marketing lessons for B2B marketers

According to a Forbes report social media marketing is one among the three most common digital marketing strategies used by B2B firms, the other two being digital content creation and online advertising.

By Jessica Davis 25 May 2014 12:20

Copywriting essentials for B2C marketing

Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing.

By Jessica Davis 5 Jul 2013 08:56

What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

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