According to a Forbes report social media marketing is one among the three most common digital marketing strategies used by B2B firms, the other two being digital content creation and online advertising.
By Jessica Davis 25 May 2014 12:20
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
By Jessica Davis 15 Jan 2013 07:28