Social is all about networking, and social marketing is rarely successful when you don't focus on connecting with your audience...
Jessica Davis 23 Jun 2016
Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page...
Jessica Davis 4 Aug 2015
Managing your start-up's social media presence can be quite challenging, but there are plenty of tools that can make your task of managing your social media channels much easier...
Jessica Davis 3 Mar 2015
According to a Forbes report social media marketing is one among the three most common digital marketing strategies used by B2B firms, the other two being digital content creation and online advertising.
Jessica Davis 25 May 2014
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
Jessica Davis 15 Jan 2013