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Copywriting essentials for B2C marketing

Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing.

By Jessica Davis 5 Jul 2013 08:56

What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28