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UNITED STATES

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This blog post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

UNITED STATES

First winner of Anja Niedringhaus Courage in Photojournalism Award
First winner of Anja Niedringhaus Courage in Photojournalism Award

WASHINGTON DC, USA: The inaugural winner of the Anja Niedringhaus Courage in Photojournalism Award is freelance photographer Heidi Levine. The International Women's Media Foundation (IWMF) created the award to honour the courage and dedication of Pulitzer Prize-winning AP photographer, Anja Niedringhaus, who was killed while reporting in Afghanistan in 2014.

27 Mar 2015 15:01

UNITED STATES

AME Awards world's best in advertising and marketing effectiveness: 2015 Award winners
AME Awards world's best in advertising and marketing effectiveness: 2015 Award winners

NEW YORK CITY, US: The international AME Awards for the World's Best Advertising & Marketing Effectiveness competition has announced the 2015 winners...

26 Mar 2015 09:51

SOUTH AFRICA

Clarkson slips a gear
Clarkson slips a gear

NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...

26 Mar 2015 06:52

UNITED STATES

Google names finance chief to replace Pichette
Google names finance chief to replace Pichette

SAN FRANCISCO, USA: Google on Tuesday named as its new chief financial officer Ruth Porat, who will move from a similar position at the investment banking giant Morgan Stanley.

25 Mar 2015 12:13