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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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UNITED STATES

DreamWorks to split from Disney: industry source
DreamWorks to split from Disney: industry source

LOS ANGELES, USA: Steven Spielberg's DreamWorks film studio plans to part ways with Disney when their distribution tie-up ends in a year's time, an industry source told AFP on Wednesday...

3 Sep 2015 14:35

UNITED STATES

James White
How to use your company's history to build up your brand

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust...

By James White 3 Sep 2015 10:18



UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015 09:39

UNITED STATES

Netflix loses top films, Hulu gains in streaming deal
Netflix loses top films, Hulu gains in streaming deal

LOS ANGELES, USA: A big shakeup of online streaming catalogs has Netflix losing major films to Hulu in a recent deal.

1 Sep 2015 12:49

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015 11:21

UNITED STATES

2016 DSE Annual Apex Awards open for nominations
2016 DSE Annual Apex Awards open for nominations

The DSE Annual Apex Awards for 2016 recognise and honour achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content...

31 Aug 2015 08:21

UNITED STATES

Digitalisation a competitive business approach
Digitalisation a competitive business approach

Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business...

By Farhan Majeed 28 Aug 2015 10:35

UNITED STATES

Things to consider when using Twitter hashtags in marketing campaigns
Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

By Boris Dzhingarov 28 Aug 2015 10:02

UNITED STATES

Apple sends out invitations to a Sept. 9 media event
Apple sends out invitations to a Sept. 9 media event

SAN FRANCISCO, USA: Apple on Thursday sent out invitations to a Sept. 9 media event, hinting that Siri virtual assistant software in its mobile devices will play a role...

28 Aug 2015 07:24

UNITED STATES

YouTube Gaming launches as e-sports arena
YouTube Gaming launches as e-sports arena

SAN FRANCISCO, USA: YouTube on Wednesday strode into an arena dominated by Amazon-owned Twitch, with the launch of a service tailored for the hot trend of video game play as a spectator sport...

27 Aug 2015 08:19

UNITED STATES

Facebook adding virtual assistant to Messenger app
Facebook adding virtual assistant to Messenger app

SAN FRANCISCO, USA: Facebook on Wednesday began testing a Messenger app virtual assistant that the leading social network said goes beyond artificial intelligence programs already on the market...

27 Aug 2015 08:11

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015 14:58

UNITED STATES

Keys to successfully launching a digital content strategy - keynote at CorpComm Expo
Keys to successfully launching a digital content strategy - keynote at CorpComm Expo

Rachel Gerds, VP of Digital Content North America for BMO Financial Group, will present a general conference seminar at CorpComm Expo's (CCE) inaugural educational conference taking place 30 Sept - 1 Oct 2015, at the Georgia World Congress Center in Atlanta...

26 Aug 2015 09:27

UNITED STATES

PromaxBDA alters judging criteria
PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015 09:15

UNITED STATES

Boris Dzhingarov
Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer...

By Boris Dzhingarov 21 Aug 2015 07:51

UNITED STATES

Twitter shares tumble back to IPO price
Twitter shares tumble back to IPO price

NEW YORK, USA: Twitter shares sank to an all-time low on Thursday before closing at their initial public offering price from 2013, as growth concerns intensified over the one-to-many messaging platform...

21 Aug 2015 07:41

UNITED STATES

Google gets in the Wi-Fi router business
Google gets in the Wi-Fi router business

Google unveiled a Wi-Fi router on Tuesday looking to increase the ease and speed at which people's increasingly indispensable smartphones...

20 Aug 2015 10:14

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015 11:45

UNITED STATES

Google's Android update: code name Marshmallow
Google's Android update: code name Marshmallow

SAN FRANCISCO, USA: Google gave a name on Monday to its soon-to-be released operating system for its Android mobile devices: Marshmallow...

18 Aug 2015 09:56

UNITED STATES

Hendrix family feud resolved on trademark
Hendrix family feud resolved on trademark

NEW YORK, USA: Dueling descendants of guitar legend Jimi Hendrix have reached a settlement after going to court over the rights to T-shirts and other merchandise bearing his image.

17 Aug 2015 12:30

UNITED STATES

Tinder CEO leaves after five months
Tinder CEO leaves after five months

SAN FRANCISCO, USA: Smartphone dating application Tinder announced on Wednesday the departure of its CEO just five months after he had taken the helm.

14 Aug 2015 08:28

UNITED STATES

CorpComm Expo presents inaugural educational conference in US
CorpComm Expo presents inaugural educational conference in US

CorpComm Expo (CCE) will present its inaugural educational conference from 30 September- 1 October 2015, at the Georgia World Congress Center in Atlanta. It will be co-located with EduComm Expo 2015...

12 Aug 2015 09:44

UNITED STATES

Costs of ad blocking rise to nearly USD22bn: study
Costs of ad blocking rise to nearly USD22bn: study

WASHINGTON, USA: The use of software that blocks online ads is expected to cost websites some $21.8bn globally in 2015, a study showed on Monday...

11 Aug 2015 09:06

UNITED STATES

Facebook debuts live video for celebs
Facebook debuts live video for celebs

SAN FRANCISCO, USA: Facebook announced on Wednesday that it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans.

6 Aug 2015 15:55

UNITED STATES

Boris Dzhingarov
Four safety nets for small business owners

Running a small business creates the potential for many setbacks, failures, and hazardous situations. Though you can't always prevent these, you can protect yourself from them by building the right safety nets...

By Boris Dzhingarov 6 Aug 2015 15:43

UNITED STATES

New category added to 2016 AME Awards
New category added to 2016 AME Awards

The International AME Awards responsiveness to global creative technological advancements prompted Alisun Armstrong, executive director, AME Awards to add Technology to the Products & Services category...

5 Aug 2015 08:16

UNITED STATES

Here Are All The Black People takes place in September
Here Are All The Black People takes place in September

The sixth annual 'Here Are All The Black People' annual event takes place on Tuesday, 29 September 2015.

3 Aug 2015 08:34

UNITED STATES

New Blackberry acquisition extends mission-critical business communication
New Blackberry acquisition extends mission-critical business communication

BlackBerry's newly acquired AtHoc platform will integrate with BlackBerry's enterprise portfolio and trusted global network, offering customers new capabilities for safety, security and mission-critical business communication...

24 Jul 2015 14:35

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015 06:37

UNITED STATES

Google soars as earnings wow Wall Street
Google soars as earnings wow Wall Street

NEW YORK, USA: Google shares rocketed 16 percent to all-time highs on Friday following an earnings report that wowed Wall Street with strong mobile advertising gains and a bullish outlook for its YouTube business...

20 Jul 2015 16:17

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