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Biz Takeout's

Episode 171: Agency focus - The Fixer Company

Date: 21 Apr 2016
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SOUTH AFRICA

One Show's Creative Week schedule released
One Show's Creative Week schedule released

The One Club has released the Creative Week schedule, taking place from 9-13 May 2016 in New York, and Ellie Kemper and Michael Ian Black will host The One Show. Creative Week partners include Pandora, Pinterest and American Printing Co...

29 Apr 2016

UNITED STATES

Hicks Crawford
ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

By Hicks Crawford 21 Apr 2016

UNITED STATES

Naseem Javed
Sobriety of oil-addicted nations

The world is just not going to stop neither for a single leader nor for groups of nations..?

By Naseem Javed 20 Apr 2016

UNITED STATES

Twitter hires new exec in bid to win China advertisers
Twitter hires new exec in bid to win China advertisers

SAN FRANCISCO - Twitter introduced a new head of operations for what it calls Greater China despite still being banned in the mainland, as it attempts to boost already booming advertising...

18 Apr 2016

UNITED STATES

How to be a successful smartphone reviewer
How to be a successful smartphone reviewer

In order to become a successful tech reviewer, you must keep up-to-date with the latest technology that hits the market...

By Hicks Crawford 15 Apr 2016

UNITED STATES

The secondary cell phone market in 2016
The secondary cell phone market in 2016

When Motorola became the first company to produce a handheld mobile phone in April 1973, Martin Cooper, a Motorola researcher placed the first call to Dr. Joel Engel of Bell Labs...

By Jerry Nelson 6 Apr 2016

UNITED STATES

Hicks Crawford
Five surefire solutions to low website traffic

For startup websites, finding people who would visit regularly is the biggest obstacle. With the rise of media giants and other fledgling competitors, getting several users to see what your site has to offer seems like a Herculean feat...

By Hicks Crawford 5 Apr 2016

UNITED STATES

Ericsson responds to consumer's directive for seamless, personalised immersive content experiences
Ericsson responds to consumer's directive for seamless, personalised immersive content experiences

Ericsson will be showcasing new capabilities that will help TV service providers to successfully reposition themselves for the internet era...

4 Apr 2016

UNITED STATES

CMI becomes media investment management hub for GroupH of WPP
CMI becomes media investment management hub for GroupH of WPP

Following its acquisition of Communications Media, one of the largest healthcare media agencies in the US, WPP has announced that Ogilvy CommonHealth Medical Media will become part of CMI...

1 Apr 2016

UNITED STATES

Mashable raises USD15m to expand video
Mashable raises USD15m to expand video

NEW YORK - The online news site Mashable said on Thursday it raised $15 million in a funding round led by Time Warner's television operations, as part of its efforts to expand video offerings...

1 Apr 2016

UNITED STATES

Hicks Crawford
Five best ingredients to produce high-quality content

I know all of you have been through this. You've been fighting to produce high quality content that can convert. Writing high-quality content is a choice...

By Hicks Crawford 30 Mar 2016

UNITED STATES

Yahoo sets deadline for buyers to present preliminary bids: report
Yahoo sets deadline for buyers to present preliminary bids: report

SAN FRANCISCO: Yahoo Inc. has given prospective buyers until April to present preliminary offers for some of its assets, the Wall Street Journal reported late on Monday...

30 Mar 2016

UNITED STATES

Hicks Crawford
Five ways guest posts can build your brand and increase your traffic

If you've been blogging or running an online business, you surely understand the value of online marketing. Guest posting is one of the best online marketing strategies that you can implement to get full benefits to build your brand...

By Hicks Crawford 25 Mar 2016

UNITED STATES

J Walter Thompson appoints Tamara Ingram as CEO
J Walter Thompson appoints Tamara Ingram as CEO

J Walter Thompson, part of the WPP Group, has appointed Tamara Ingram as its new CEO. Formerly the company's chief client team officer, she replaces Gustavo Martinez, with immediate effect...

22 Mar 2016

UNITED STATES

Top five webinar tools to manage your business
Top five webinar tools to manage your business

Digital marketing has been growing in a fast pace today and there are several new ways, platforms and networks available to get connected to your potential customers...

By Hicks Crawford 16 Mar 2016

UNITED STATES

Finalists in Global Awards Young Globals Student Competition
Finalists in Global Awards Young Globals Student Competition

The Global Awards has announced the Young Globals Student Competition and Internship programme finalists...

14 Mar 2016

UNITED STATES

James White
How to create a more personalized website

Google continues to favour sites that personalize its information for visitors, and with every search algorithm update, the company makes this more and more a focus...

By James White 10 Mar 2016

UNITED STATES

Seven benefits to business process outsourcing
Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016

UNITED STATES

Analytics Quotient becomes part of Millward Brown
Analytics Quotient becomes part of Millward Brown

Analytics Quotient (AQ) will become part of Millward Brown Analytics, a Kantar brand focused on using connected data intelligence to unlock insights that help clients drive growth, following ots acquisition by WPP-owned, Millward Brown...

1 Mar 2016

UNITED STATES

How marketers can benefit from freemiums
How marketers can benefit from freemiums

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

By Jerry Nelson 29 Feb 2016

UNITED STATES

Hicks Crawford
What is your brand inspiration story?

Building a company is simply a matter of offering a solution to the needs of other people and collecting money in return for providing that solution. Building a brand is more complex...

By Hicks Crawford 29 Feb 2016

UNITED STATES

OBIE Awards recognise simplicity, innovation
OBIE Awards recognise simplicity, innovation

The Outdoor Advertising Association of America (OAAA) recognises creative excellence in the out of home (OOH) medium through its OBIE awards...

24 Feb 2016

UNITED STATES

Marketing a family-friendly business
Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016

UNITED STATES

Harness the power of data for successful business intelligence
Harness the power of data for successful business intelligence

Industrial domains, across globe are struggling hard to get optimum value out of their data; healthcare/life science industry is no exception...

By Chirag Shivalker 19 Feb 2016

UNITED STATES

50% of US workers at risk of losing jobs to automation
50% of US workers at risk of losing jobs to automation

The United States has a labour force of approximately 158 million people. Young and old, educated and unskilled labor, this gargantuan number only represents a tiny fraction of the 3 billion strong global labor force...

By Hicks Crawford 14 Feb 2016

UNITED STATES

Hicks Crawford
Five ways to improve teambuilding among virtual employees

The workplace no longer exclusively means a space where everyone comes together five days a week, and sits at assigned desks or reports to their offices...

By Hicks Crawford 12 Feb 2016

UNITED STATES

Time gets MySpace with ad platform acquisition
Time gets MySpace with ad platform acquisition

NEW YORK - US magazine publisher Time Inc. said on Thursday it was acquiring the online advertising group Viant Technology, which includes the remnants of social network pioneer MySpace...

12 Feb 2016

UNITED STATES

Hicks Crawford
The best tactics for leveraging the local customers business

Companies around the world are looking for ways to capitalize on the holiday season...

By Hicks Crawford 10 Feb 2016

UNITED STATES

NY Times launches Spanish-language digital version
NY Times launches Spanish-language digital version

NEW YORK - The New York Times on Monday launched a Spanish-language digital edition, aiming to expand the global reach of the prestigious US daily...

10 Feb 2016

UNITED STATES

Pentawards 2016 selects jury
Pentawards 2016 selects jury

The Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all those who are associated with the creation or marketing of packaging from every country in the world...

8 Feb 2016

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