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SOUTH AFRICA

Marian Cramers
The future of social media analytics

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy...

By Jessica Tennant 1 day ago

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016

UNITED STATES

Hicks Crawford
Top three strategies to communicate your brand voice to customers and employees

In today's complex and ever-changing global economy, simply having a brand isn't enough; your brand has to be an experience...

By Hicks Crawford 23 Jun 2016

UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Hicks Crawford
ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

By Hicks Crawford 21 Apr 2016

UNITED STATES

Naseem Javed
Sobriety of oil-addicted nations

The world is just not going to stop neither for a single leader nor for groups of nations..?

By Naseem Javed 20 Apr 2016

UNITED STATES

How to be a successful smartphone reviewer
How to be a successful smartphone reviewer

In order to become a successful tech reviewer, you must keep up-to-date with the latest technology that hits the market...

By Hicks Crawford 15 Apr 2016

UNITED STATES

Hicks Crawford
Five surefire solutions to low website traffic

For startup websites, finding people who would visit regularly is the biggest obstacle. With the rise of media giants and other fledgling competitors, getting several users to see what your site has to offer seems like a Herculean feat...

By Hicks Crawford 5 Apr 2016

UNITED STATES

Hicks Crawford
Five best ingredients to produce high-quality content

I know all of you have been through this. You've been fighting to produce high quality content that can convert. Writing high-quality content is a choice...

By Hicks Crawford 30 Mar 2016

UNITED STATES

Hicks Crawford
Five ways guest posts can build your brand and increase your traffic

If you've been blogging or running an online business, you surely understand the value of online marketing. Guest posting is one of the best online marketing strategies that you can implement to get full benefits to build your brand...

By Hicks Crawford 25 Mar 2016

UNITED STATES

Top five webinar tools to manage your business
Top five webinar tools to manage your business

Digital marketing has been growing in a fast pace today and there are several new ways, platforms and networks available to get connected to your potential customers...

By Hicks Crawford 16 Mar 2016

UNITED STATES

James White
How to create a more personalized website

Google continues to favour sites that personalize its information for visitors, and with every search algorithm update, the company makes this more and more a focus...

By James White 10 Mar 2016

UNITED STATES

Hicks Crawford
What is your brand inspiration story?

Building a company is simply a matter of offering a solution to the needs of other people and collecting money in return for providing that solution. Building a brand is more complex...

By Hicks Crawford 29 Feb 2016

UNITED STATES

Marketing a family-friendly business
Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016

UNITED STATES

Harness the power of data for successful business intelligence
Harness the power of data for successful business intelligence

Industrial domains, across globe are struggling hard to get optimum value out of their data; healthcare/life science industry is no exception...

By Chirag Shivalker 19 Feb 2016

UNITED STATES

50% of US workers at risk of losing jobs to automation
50% of US workers at risk of losing jobs to automation

The United States has a labour force of approximately 158 million people. Young and old, educated and unskilled labor, this gargantuan number only represents a tiny fraction of the 3 billion strong global labor force...

By Hicks Crawford 14 Feb 2016

UNITED STATES

Hicks Crawford
Five ways to improve teambuilding among virtual employees

The workplace no longer exclusively means a space where everyone comes together five days a week, and sits at assigned desks or reports to their offices...

By Hicks Crawford 12 Feb 2016

UNITED STATES

Hicks Crawford
The best tactics for leveraging the local customers business

Companies around the world are looking for ways to capitalize on the holiday season...

By Hicks Crawford 10 Feb 2016

UNITED STATES

Hicks Crawford
Millennials love investing, if you can reach them

Today the financial picture looks considerably better than just a few short years ago. Job growth has improved, the housing market seems to be getting up off its knees, and consumer confidence is climbing...

By Hicks Crawford 4 Feb 2016

UNITED STATES

Hicks Crawford
Five creative ways to cross-promoting monetize big data

Consumers are becoming smarter than ever. Instant research and information can be retrieved using their smartphone, table or computer...

By Hicks Crawford 27 Jan 2016

UNITED STATES

Hicks Crawford
Hadoop: The funny name for serious big data

What used to require massive server farms and an army of IT experts is now being scaled into increasingly efficient systems to help businesses and organisations operate more effectively...

By Hicks Crawford 20 Jan 2016

UNITED STATES

Hicks Crawford
Innovative and virtuous techniques for spying on your competitors online

When you feel like you need to spy on your competitors, there are many clever ways to do so that are also completely legal and ethical...

By Hicks Crawford 15 Jan 2016

UNITED STATES

How mobile apps are revolutionising the entertainment industry
How mobile apps are revolutionising the entertainment industry

Living in the 21st century is pretty freaking sweet. We get to keep up to date with our friends and family by simply looking at our phone and scrolling through a Facebook feed...

By Hicks Crawford 12 Jan 2016

UNITED STATES

Naseem Javed
Global age challenges post-oil economy & national exports

The post-oil economy is here to stay for a while. Why wouldn't governments and major trade associations of any exporting nation embrace national mandates to all out campaigns...

By Naseem Javed 21 Dec 2015

UNITED STATES

Be more innovative: Three big ideas
Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015

UNITED STATES

Here's how your company can recover after a PR screw-up
Here's how your company can recover after a PR screw-up

PR disasters are all too common among multinational corporations, but there are steps that they can take to recover...

By James White 30 Oct 2015

UNITED STATES

Image via
Recruitment vs training - Do you really need to hire more people?

It's always obvious when you need to hire someone isn't it? Actually I don't think that it is. Hiring someone is an easy answer but it may not be the right one...

By Boris Dzhingarov 7 Oct 2015

UNITED STATES

Could biometrics help businesses interact with each other more smoothly?
Could biometrics help businesses interact with each other more smoothly?

If you're a fan of science fiction movies, you've almost certainly seen fascinating scenes of lead characters gaining access to top-secret locations thanks to iris scans or fingerprint readings...

By James White 1 Oct 2015

UNITED STATES

Image via Fotolia.com
CRM could stand for - Come on Retain Me

This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM...

By Monika D'Agostino 30 Sep 2015

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