Marketing & Media contributor articles

United StatesYour industry

Africa

International

UNITED STATES

James White
How to use your company's history to build up your brand

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust...

By James White 3 Sep 2015 10:18

UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015 09:39

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015 11:21

UNITED STATES

Things to consider when using Twitter hashtags in marketing campaigns
Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

By Boris Dzhingarov 28 Aug 2015 10:02

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015 14:58

UNITED STATES

Boris Dzhingarov
Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer...

By Boris Dzhingarov 21 Aug 2015 07:51

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015 11:45

UNITED STATES

Boris Dzhingarov
Four safety nets for small business owners

Running a small business creates the potential for many setbacks, failures, and hazardous situations. Though you can't always prevent these, you can protect yourself from them by building the right safety nets...

By Boris Dzhingarov 6 Aug 2015 15:43

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015 06:37

UNITED STATES

Boris Dzhingarov
Best small business services for 2015

Thinking of starting a small business now? It's not too late neither is it too early, all you need is the right idea. You don't need to be a bank before you can start your own business; you need the drive and the obsession...

By Boris Dzhingarov 17 Jul 2015 15:40

UNITED STATES

What, how and why you need Android for sustainable business growth?
What, how and why you need Android for sustainable business growth?

Fortunes of Android mobile OS have never looked back since its introduction in Sept 2008; instead it has witnessed tremendous growth...

By Chirag Shivalker 30 Jun 2015 10:41

UNITED STATES

Aaron Farrington
"Super-Sizing Magento": Three big companies go big with e-commerce

At Magento and eBay Enterprise's Imagine Commerce 2015 conference some big news was revealed: Clustrix and Instart Logic announced a partnership with ZeroLag to improve the speed and scalability...

By Aaron Farrington 25 Jun 2015 11:31

UNITED STATES

James White
Four ways that social CRM can boost your bottom line

If you're at the point where you'd like to take your business to the next level, consider leading your customers through the sales pipeline with social customer relationship management (CRM) software.

By James White 19 Jun 2015 14:47

UNITED STATES

Monika D'Agostino
Think globally, act locally AND think again... Not all Austrians yodel

Doing business and doing it well is challenging to begin with, but widening your company's footprint and breaking into new markets is a whole different story...

By Monika D'Agostino 10 Jun 2015 13:02

UNITED STATES

A short history of Google's algorithm updates
A short history of Google's algorithm updates

Over the years, Google has made thousands of changes to the way its search engine operates. Most of these changes have been small, but there have been some notable updates that have changed the way that people perform SEO...

By Boris Dzhingarov 8 Jun 2015 13:20

UNITED STATES

Boris Dzhingarov
Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015 11:38

UNITED STATES

Google's new mobile search algorithm and why it matters to you
Google's new mobile search algorithm and why it matters to you

While Google's ranking algorithm is always foremost in the minds of SEO's around the world, there are generally only small ranking alterations we need to be mindful of on a month to month basis...

By Boris Dzhingarov 13 May 2015 13:11

UNITED STATES

The digital future to watch TV online
The digital future to watch TV online

Are you among the 250,000 people that cut the cord on cable last year? The numbers keep going up as more and more people learn about the benefits of internet TV or streaming online...

By Joy Mali 11 May 2015 12:33

UNITED STATES

Five companies that did it right: Using pop culture in advertising
Five companies that did it right: Using pop culture in advertising

The worst thing that can happen to an ad is nothing. Nobody sees it, and if they do, they don't remember it. It can be tricky to create an ad that's both memorable and original, but who's to say that you can't do some recycling...?

By James White 8 May 2015 13:09

UNITED STATES

Simple tips to maximise Facebook advertising campaigns
Simple tips to maximise Facebook advertising campaigns

The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case...

By Boris Dzhingarov 19 Apr 2015 10:13

SOUTH AFRICA

The future of mobile exam preparation, Q&A with George Burgess
The future of mobile exam preparation, Q&A with George Burgess

Inspired by the global mindset of Silicon Valley entrepreneurs while at Stanford, Burgess explains what Gojimo means for the industry, and why SA...

By Jessica Taylor 2 Apr 2015 07:00

UNITED STATES

Monika D'Agostino
Taking sales training out of the classroom

US: It doesn't matter how good sales training is, if it doesn't impact with long lasting effects, it won't make a discernible difference to a sales or service person's performance...

By Monika D'Agostino 22 Feb 2015 14:44

UNITED STATES

Alex Hillsberg
Best customer service: The world's top 10 countries

CHICAGO, US: Last March, Bloomberg reported the number of jobs reached a record pre-recession peak at 116.1 million, even surpassing the US Labour Department's projections.

By Alex Hillsberg 10 Sep 2014 06:43

UNITED STATES

Henry Buell
Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

UNITED STATES

Ashlan Bonnell
Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014 05:51

UNITED STATES

Shopping cart abandonment syndrome: The future of retail is now
Shopping cart abandonment syndrome: The future of retail is now

LOS ANGELES, US: Imagine a world in the near future where teenagers have never even heard of the mall...

By Mark Kirkpartick 20 May 2014 07:26

UNITED STATES

Ashlan Bonnell
Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014 11:42

UNITED STATES

Ashlan Bonnell
How to define market research success

WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions...

By Ashlan Bonnell 28 Mar 2014 08:08

UNITED STATES

Jon Rabinowitz
Retail: How to avoid energy wastage and manage costs

NEW YORK CITY, US / KFAR SABA, ISRAEL: How you can manage costs better in retail stores: Six factors that contribute to energy waste and are raising your costs.

By Jon Rabinowitz 24 Mar 2014 06:55

UNITED STATES

Ashlan Bonnell
How social networking can enhance market research

WASHINGTON, US: By 2017, just three years from now, one-third of the earth's current population, or 2.5 billion people, will be participating in social networking.

By Ashlan Bonnell 28 Feb 2014 07:47

Next >