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Hicks Crawford
The best tactics for leveraging the local customers business

Companies around the world are looking for ways to capitalize on the holiday season...

By Hicks Crawford 1 day ago

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Hicks Crawford
Millennials love investing, if you can reach them

Today the financial picture looks considerably better than just a few short years ago. Job growth has improved, the housing market seems to be getting up off its knees, and consumer confidence is climbing...

By Hicks Crawford 4 Feb 2016

UNITED STATES

Hicks Crawford
Five creative ways to cross-promoting monetize big data

Consumers are becoming smarter than ever. Instant research and information can be retrieved using their smartphone, table or computer...

By Hicks Crawford 27 Jan 2016

UNITED STATES

Hicks Crawford
Hadoop: The funny name for serious big data

What used to require massive server farms and an army of IT experts is now being scaled into increasingly efficient systems to help businesses and organisations operate more effectively...

By Hicks Crawford 20 Jan 2016

UNITED STATES

Hicks Crawford
Innovative and virtuous techniques for spying on your competitors online

When you feel like you need to spy on your competitors, there are many clever ways to do so that are also completely legal and ethical...

By Hicks Crawford 15 Jan 2016

UNITED STATES

How mobile apps are revolutionising the entertainment industry
How mobile apps are revolutionising the entertainment industry

Living in the 21st century is pretty freaking sweet. We get to keep up to date with our friends and family by simply looking at our phone and scrolling through a Facebook feed...

By Hicks Crawford 12 Jan 2016

UNITED STATES

Naseem Javed
Global age challenges post-oil economy & national exports

The post-oil economy is here to stay for a while. Why wouldn't governments and major trade associations of any exporting nation embrace national mandates to all out campaigns...

By Naseem Javed 21 Dec 2015

UNITED STATES

Be more innovative: Three big ideas
Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015

UNITED STATES

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Here's how your company can recover after a PR screw-up

PR disasters are all too common among multinational corporations, but there are steps that they can take to recover...

By James White 30 Oct 2015

UNITED STATES

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Recruitment vs training - Do you really need to hire more people?

It's always obvious when you need to hire someone isn't it? Actually I don't think that it is. Hiring someone is an easy answer but it may not be the right one...

By Boris Dzhingarov 7 Oct 2015

UNITED STATES

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Could biometrics help businesses interact with each other more smoothly?

If you're a fan of science fiction movies, you've almost certainly seen fascinating scenes of lead characters gaining access to top-secret locations thanks to iris scans or fingerprint readings...

By James White 1 Oct 2015

UNITED STATES

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CRM could stand for - Come on Retain Me

This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM...

By Monika D'Agostino 30 Sep 2015

UNITED STATES

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Business-to-business tips for using social media

Social media isn't the same for everyone. While Facebook, LinkedIn, and Pinterest may work for some companies, they may not prove successful for all audiences...

By Boris Dzhingarov 30 Sep 2015

UNITED STATES

DIY content: Three case studies in self-promoting social media
DIY content: Three case studies in self-promoting social media

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications...

By Aaron Farrington 25 Sep 2015

UNITED STATES

Simple growth hacking tools that B2B marketers can use right now
Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015

UNITED STATES

Maximising B2B sales revenue stream
Maximising B2B sales revenue stream

Every single sales professional understands the fact that it is not at all easy to make a B2B sale due to the fact that the professional is actually dealing with other professionals...

By Boris Dzhingarov 16 Sep 2015

UNITED STATES

Really common mistakes made when creating flyers
Really common mistakes made when creating flyers

In business we tend to learn a lot from the mistakes that we make. This is something everyone should understand. You cannot solely focus on learning what to do in order to succeed...

By Boris Dzhingarov 8 Sep 2015

UNITED STATES

Simple ways to increase email sign-up rates
Simple ways to increase email sign-up rates

Growing an email list does seem simple. After all, you just add some sort of form and you invite people to sign up, right? Things are much more complicated than that...

By Boris Dzhingarov 6 Sep 2015

UNITED STATES

James White
How to use your company's history to build up your brand

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust...

By James White 3 Sep 2015

UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015

UNITED STATES

Things to consider when using Twitter hashtags in marketing campaigns
Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

By Boris Dzhingarov 28 Aug 2015

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015

UNITED STATES

Boris Dzhingarov
Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer...

By Boris Dzhingarov 21 Aug 2015

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015

UNITED STATES

Boris Dzhingarov
Four safety nets for small business owners

Running a small business creates the potential for many setbacks, failures, and hazardous situations. Though you can't always prevent these, you can protect yourself from them by building the right safety nets...

By Boris Dzhingarov 6 Aug 2015

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015

UNITED STATES

Best small business services for 2015
Best small business services for 2015

Thinking of starting a small business now? It's not too late neither is it too early, all you need is the right idea. You don't need to be a bank before you can start your own business; you need the drive and the obsession...

By Boris Dzhingarov 17 Jul 2015

UNITED STATES

What, how and why you need Android for sustainable business growth?
What, how and why you need Android for sustainable business growth?

Fortunes of Android mobile OS have never looked back since its introduction in Sept 2008; instead it has witnessed tremendous growth...

By Chirag Shivalker 30 Jun 2015

UNITED STATES

Aaron Farrington
"Super-Sizing Magento": Three big companies go big with e-commerce

At Magento and eBay Enterprise's Imagine Commerce 2015 conference some big news was revealed: Clustrix and Instart Logic announced a partnership with ZeroLag to improve the speed and scalability...

By Aaron Farrington 25 Jun 2015

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