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SOUTH AFRICA

Boris Dzhingarov
The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job...

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

SOUTH AFRICA

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

UNITED STATES

Boris Dzhingarov
Are tradeshows worth the investment?

In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 11 May 2017

GLOBAL

Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards...

By Ann Nurock 10 May 2017

GLOBAL

Kevin Swanepoel, CEO of the One Club for Creativity.
#OneShow2017: Kevin Swanepoel on forming a global community for creative individuals

I chatted to Kevin Swanepoel, CEO of the One Club, ahead of One Show Creative Week, live in New York...

By Ann Nurock 10 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Chowles presenting at the One Club’s One Show Educators’ Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas...

By Jay Smith 21 Apr 2017

GLOBAL

87% of PR executives believe the term “public relations” does not describe their future
87% of PR executives believe the term “public relations” does not describe their future

Key findings from the USC Annenberg CPR's global communications report...

By Daniel Munslow 19 Apr 2017

SOUTH AFRICA

Mic Mann on SingularityU's Southern Africa Global Impact Challenge
Mic Mann on SingularityU's Southern Africa Global Impact Challenge

Mann Made Media is the in-kind sponsor of the PR, content and event production for the upcoming 2017 SingularityU Southern Africa Global Impact Challenge for the second consecutive year. Here, owner and local amassador Mic Mann shares more about the event and the Silicon Valley-like culture such an opportunity presents to Africa's innovators...

By Jessica Tennant 7 Apr 2017

SOUTH AFRICA

Werner Vogels
How to adopt a digital innovation mindset

Companies that understand that fast-paced innovation is the key to long-term growth can take on even the largest enterprises who are slow to adapt to the fast-moving digital reality...

By Werner Vogels 5 Apr 2017

SOUTH AFRICA

Picture:
Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

SOUTH AFRICA

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 27 Sep 2016

SOUTH AFRICA

Marian Cramers
The future of social media analytics

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy...

By Jessica Tennant 22 Aug 2016

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016

UNITED STATES

Hicks Crawford
Top three strategies to communicate your brand voice to customers and employees

In today's complex and ever-changing global economy, simply having a brand isn't enough; your brand has to be an experience...

By Hicks Crawford 23 Jun 2016

UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Hicks Crawford
ConnectPal, others offer new content monetisation strategies

With more than 3 billion global users, the internet has proven to be the most prevalent and relevant communication tool. The Internet has also changed the way consumers enjoy, share and demand content...

By Hicks Crawford 21 Apr 2016

UNITED STATES

Naseem Javed
Sobriety of oil-addicted nations

The world is just not going to stop neither for a single leader nor for groups of nations..?

By Naseem Javed 20 Apr 2016

UNITED STATES

How to be a successful smartphone reviewer
How to be a successful smartphone reviewer

In order to become a successful tech reviewer, you must keep up-to-date with the latest technology that hits the market...

By Hicks Crawford 15 Apr 2016

UNITED STATES

Hicks Crawford
Five surefire solutions to low website traffic

For startup websites, finding people who would visit regularly is the biggest obstacle. With the rise of media giants and other fledgling competitors, getting several users to see what your site has to offer seems like a Herculean feat...

By Hicks Crawford 5 Apr 2016

UNITED STATES

Hicks Crawford
Five best ingredients to produce high-quality content

I know all of you have been through this. You've been fighting to produce high quality content that can convert. Writing high-quality content is a choice...

By Hicks Crawford 30 Mar 2016

UNITED STATES

Hicks Crawford
Five ways guest posts can build your brand and increase your traffic

If you've been blogging or running an online business, you surely understand the value of online marketing. Guest posting is one of the best online marketing strategies that you can implement to get full benefits to build your brand...

By Hicks Crawford 25 Mar 2016

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