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UNITED STATES

Three steps to creating a successful affiliate program
Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...

By Boris Dzhingarov, Issued by Monetary Library 16 Nov 2017

UNITED STATES

Planning the perfect promotional event
Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember...

By Boris Dzhingarov, Issued by Monetary Library 20 Oct 2017

SOUTH AFRICA

#EntrepreneurMonth: A premium African surf brand with global appeal
#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

UNITED STATES

Boris Dzhingarov
Efficient ways to build a stronger follower base on social media

Marketing on social media platforms like Facebook, Instagram, Twitter and others is an important part of every successful business strategy...

By Boris Dzhingarov, Issued by Monetary Library 11 Sep 2017

SOUTH AFRICA

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses...

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

SOUTH AFRICA

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright
#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

BSSP's Keith Cartwright shares five disciplines at the Dstv Seminar of Creativity that has crafted his mind and gave him focus. Here we look at the last three...

By Juanita Pienaar 20 Aug 2017

SOUTH AFRICA

Boris Dzhingarov
The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job...

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

SOUTH AFRICA

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

UNITED STATES

Boris Dzhingarov
Are tradeshows worth the investment?

In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 11 May 2017

GLOBAL

Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards...

By Ann Nurock 10 May 2017

GLOBAL

Kevin Swanepoel, CEO of the One Club for Creativity.
#OneShow2017: Kevin Swanepoel on forming a global community for creative individuals

I chatted to Kevin Swanepoel, CEO of the One Club, ahead of One Show Creative Week, live in New York...

By Ann Nurock 10 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Chowles presenting at the One Club’s One Show Educators’ Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas...

By Jay Smith 21 Apr 2017

GLOBAL

87% of PR executives believe the term “public relations” does not describe their future
87% of PR executives believe the term “public relations” does not describe their future

Key findings from the USC Annenberg CPR's global communications report...

By Daniel Munslow 19 Apr 2017

SOUTH AFRICA

Mic Mann on SingularityU's Southern Africa Global Impact Challenge
Mic Mann on SingularityU's Southern Africa Global Impact Challenge

Mann Made Media is the in-kind sponsor of the PR, content and event production for the upcoming 2017 SingularityU Southern Africa Global Impact Challenge for the second consecutive year. Here, owner and local amassador Mic Mann shares more about the event and the Silicon Valley-like culture such an opportunity presents to Africa's innovators...

By Jessica Tennant 7 Apr 2017

SOUTH AFRICA

Werner Vogels
How to adopt a digital innovation mindset

Companies that understand that fast-paced innovation is the key to long-term growth can take on even the largest enterprises who are slow to adapt to the fast-moving digital reality...

By Werner Vogels 5 Apr 2017

SOUTH AFRICA

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Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

SOUTH AFRICA

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 27 Sep 2016

SOUTH AFRICA

Marian Cramers
The future of social media analytics

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy...

By Jessica Tennant 22 Aug 2016

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