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SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

Boris Dzhingarov
How to sell more products in 2018 using Instagram

Unlike its parent company, Facebook, Instagram doesn't allow direct links to shopping sites. That gives brands the ability to connect with millions of potential customers, but only a limited way to actually get these customers to a shopping page...

By Boris Dzhingarov, Issued by Monetary Library 17 Jul 2018

UNITED STATES

Boris Dzhingarov
Mobile apps are not just for big brands - Here's why you too should have one

Do you believe that mobile apps only suit big-shot brands like Bank of America or Walmart? If answered yes, you're wrong and this is nothing but a misconception that you bear in mind...

By Boris Dzhingarov, Issued by Monetary Library 3 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

SOUTH AFRICA

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 24 May 2018

GLOBAL

All images ©
A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

MALTA

(c) Stefan Ember -
A South African's guide to moving to and making it in Malta: The Daphne impact

You may not have heard of journalist Daphne Caruana Galizia who was murdered six months ago, but Meryl Streep certainly has and it would not surprise me if the Oscar winner optioned DCG's story...

By Marcus ‘The Maltese Falcon’ Brewster 20 Apr 2018

SOUTH AFRICA

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

SOUTH AFRICA

#SeamlessAfrica: Store 4.0 is an attitude, not a technology
#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

SOUTH AFRICA

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

SOUTH AFRICA

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

SOUTH AFRICA

Neri Oxman © Noah Kalina.
Neri Oxman announced as speaker at Design Indaba 2018

Architect, designer and inventor, Neri Oxman, has been announced as one of the speakers at this year's Design Indaba Conference 2018...

By Juanita Pienaar 29 Jan 2018

GLOBAL

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

UNITED STATES

via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

By Andy Walker 15 Jan 2018

UNITED STATES

Three steps to creating a successful affiliate program
Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...

By Boris Dzhingarov, Issued by Monetary Library 16 Nov 2017

UNITED STATES

Planning the perfect promotional event
Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember...

By Boris Dzhingarov, Issued by Monetary Library 20 Oct 2017

SOUTH AFRICA

#EntrepreneurMonth: A premium African surf brand with global appeal
#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

UNITED STATES

Boris Dzhingarov
Efficient ways to build a stronger follower base on social media

Marketing on social media platforms like Facebook, Instagram, Twitter and others is an important part of every successful business strategy...

By Boris Dzhingarov, Issued by Monetary Library 11 Sep 2017

SOUTH AFRICA

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses...

By Boris Dzhingarov, Issued by Monetary Library 21 Aug 2017

SOUTH AFRICA

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright
#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

BSSP's Keith Cartwright shares five disciplines at the Dstv Seminar of Creativity that has crafted his mind and gave him focus. Here we look at the last three...

By Juanita Pienaar 20 Aug 2017

SOUTH AFRICA

Boris Dzhingarov
The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job...

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

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