The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...
By Dave Nemeth 28 May 2015 14:00
With the most exciting and innovative product developments coming from crowd-funding sites, the current model of retail product development needs to drastically change, and very quickly at that.
By Dave Nemeth 4 Jun 2014 13:54
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
By Dave Nemeth 30 Jan 2014 08:17
With consumers searching for shopping experiences and not merely driven by products and pricing, the face of retail is about to change drastically over the next few years. Here are just some of the trends we will start seeing from 2014.
By Dave Nemeth 15 Jan 2014 06:19
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
The retail sector is very aware that they need to do things differently in the wake of the recession, fast-paced technology and ever-changing consumer attitudes. These attitudes are still an unknown and we will be seeing retailers experiment with an array of different techniques and strategies to meaningfully connect with their consumers. While spending a couple of days in the field investigating various stores, what became glaring obvious to me is that in their pursuit of future brilliance, retailers have simply forgotten the basics.
By Dave Nemeth 30 Jun 2011 14:26
Though there seems to be an optimism amongst local consumers, retailers in general seem to be in a state of panic and confusion, with many having put holds on marketing budgets due to conventional methods simply not giving the returns they used to. Some have half heartedly tried to embrace social media but simply seem to be out their depth in this area, or using a company that doesn't fully understand their customers.
By Dave Nemeth 9 Jun 2011 12:10
A collaboration between Dave Nemeth, a trend forecaster specialising in interior design, décor and furniture, and the IID (the Institute of Interior Design professionals) has resulted in the launch of South Africa's first specialised trend report for these industries.
By Dave Nemeth 28 Mar 2011 14:06