[Petros Kondos] A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
[Petros Kondos] Marketing and communication via mobile media and the web are always evolving. New players in the space appear and disappear, almost on a monthly basis. As we all progress with the new and exciting opportunities that they open up, we can only explore further, fail, move on and start again.
[Petros Kondos] The mobile phone has created many opportunities. The last few years has seen Bluetooth implemented as a marketing media in malls across South Africa, with a varied success rate. As with all media, the more effectively it is used, the more successful the results - content, as they say, is king.
[Petros Kondos] Late 2005 saw the first malls in South Africa go live with Bluetooth as location-based marketing communication medium. The idea is to use Bluetooth to communicate relevant retail and mall communications to accepting customers' cellphones.
[Petros Kondos] A few years ago a small band of entrepreneurial sales people started visiting large corporate organisations across South Africa, selling what seemed like an intangible product. The going was tough and many of the corporate managers scoffed at the sales pitches. The idea of owning a portion of virtual space that your customers could access at any time to find out about your company seemed incomprehensible to many managers - the virtual shop front.
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