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Warren Moss is the founder of Demographica (www.demographica.co.za), South Africa's largest digital direct marketing company. He has a profound understanding of email and direct marketing, sales and entrepreneurship, and how businesses can benefit from these. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa. Contact him on tel +27 (0)11 447 7373, email and follow @warrenmoss on Twitter.
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[2013 trends] Targeted direct marketing to come into its own

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.

By Warren Moss 22 Jan 2013 10:16

[2012 trends] Email marketing trends shaping the year ahead

Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012.

By Warren Moss 20 Jan 2012 13:52

Location, location, mobile - ignore this opportunity at your peril

Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the global event and how local marketers can apply them to Africa's rapidly growing mobile audience.

By Warren Moss 23 Nov 2011 14:10