A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale...
Johanna McDowell 8 Feb 2017
In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...
Johanna McDowell 19 Oct 2016
For any business worth its salt, it is hard to be influential unless that business makes a positive, lasting impression among potential clients who are looking at buying into their products or services...
Johanna McDowell 13 Jul 2016
The month of love (Valentines) is upon us, and coincidentally it correlates with a period of the year where top brands and their partner agencies take a view on how effective their relationships are...
Johanna McDowell 16 Feb 2016
Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.
Johanna McDowell 27 Aug 2014
We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
Johanna McDowell 7 Nov 2013
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
Johanna McDowell 29 Jan 2013
Digital or online agencies are different to lead agencies, as they operate in the online space by creating and implementing digital marketing campaigns that get onto online networks such as LinkedIn, Twitter and Facebook. Whatever digital dilemma a client may have, digital agencies have the ability to provide a holistic solution.
Johanna McDowell 8 May 2012
Traditionally, advertising agencies have always wanted to be either first or last in a competitive pitch situation fearing that they may be forgotten otherwise by the client, but, in our view, position in the pitch order does not matter. As long as the various pitches take place over a maximum of two days, there is no danger of client becoming confused about the various attributes of the presenting agencies.
Johanna McDowell 21 Nov 2011
Here are 11 trends that apply to advertising and marketing, as well as the small, intermediary sector of agency review and pitching that is a part of those industries. A number of these trends come from both local and international intelligence, as well as trends observed together with the AAR Group UK (Independent Agency Search and Selection (IAS)'s international partner), and input from the October 2010 Ad Forum in New York City.
Johanna McDowell 12 Jan 2011
When pitching for new business, in essence most agencies offer similar services. However, a polished pitch that sell your services indicating how you will meet your client's needs, stands a far better chance of creating a lasting impression on the client. The following 20 tips on handling the new business pitch may help your agency to stand out from the rest of the contenders and ensure your pitch wins the business.
Johanna McDowell 4 Dec 2009
Attending this year's AdForum Worldwide Summit was one of the highlights of the year. Besides being in New York, which is an exciting city, during the recent five-day summit I noted some interesting and exciting trends that will change the advertising industry in the near future.
Johanna McDowell 1 Dec 2009
As with any new or existing relationship, defining your boundaries and maintaining open healthy dialogue are keys to a long lasting client-agency relationship. However, in reality, cracks in the relationship start to appear because very often clients and agencies are not on the same wavelength and don't fully understand the dynamics and the day-to-day running of their respective business.
Johanna McDowell 1 Jun 2009
Agencies that sell their service through a polished and creative presentation, indicating exactly how they will meet their client's needs, stand a far better chance of creating a lasting impression with the client. This is what makes an advertising agency pitching for new business stand out from the rest of the contenders. In essence, agencies offer similar services and you differentiate yourself from others by taking the “polished and connected” principle into account from the start.
Johanna McDowell 3 Nov 2008