We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
By Johanna McDowell 7 Nov 2013 07:16
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
Digital or online agencies are different to lead agencies, as they operate in the online space by creating and implementing digital marketing campaigns that get onto online networks such as LinkedIn, Twitter and Facebook. Whatever digital dilemma a client may have, digital agencies have the ability to provide a holistic solution.
By Johanna McDowell 8 May 2012 13:08
Traditionally, advertising agencies have always wanted to be either first or last in a competitive pitch situation fearing that they may be forgotten otherwise by the client, but, in our view, position in the pitch order does not matter. As long as the various pitches take place over a maximum of two days, there is no danger of client becoming confused about the various attributes of the presenting agencies.
By Johanna McDowell 21 Nov 2011 14:50
Here are 11 trends that apply to advertising and marketing, as well as the small, intermediary sector of agency review and pitching that is a part of those industries. A number of these trends come from both local and international intelligence, as well as trends observed together with the AAR Group UK (Independent Agency Search and Selection (IAS)'s international partner), and input from the October 2010 Ad Forum in New York City.
By Johanna McDowell 12 Jan 2011 15:16
When pitching for new business, in essence most agencies offer similar services. However, a polished pitch that sell your services indicating how you will meet your client's needs, stands a far better chance of creating a lasting impression on the client. The following 20 tips on handling the new business pitch may help your agency to stand out from the rest of the contenders and ensure your pitch wins the business.
By Johanna McDowell 4 Dec 2009 11:06
Attending this year's AdForum Worldwide Summit was one of the highlights of the year. Besides being in New York, which is an exciting city, during the recent five-day summit I noted some interesting and exciting trends that will change the advertising industry in the near future.
By Johanna McDowell 1 Dec 2009 11:03
As with any new or existing relationship, defining your boundaries and maintaining open healthy dialogue are keys to a long lasting client-agency relationship. However, in reality, cracks in the relationship start to appear because very often clients and agencies are not on the same wavelength and don't fully understand the dynamics and the day-to-day running of their respective business.
By Johanna McDowell 1 Jun 2009 11:59
Agencies that sell their service through a polished and creative presentation, indicating exactly how they will meet their client's needs, stand a far better chance of creating a lasting impression with the client. This is what makes an advertising agency pitching for new business stand out from the rest of the contenders. In essence, agencies offer similar services and you differentiate yourself from others by taking the “polished and connected” principle into account from the start.
By Johanna McDowell 3 Nov 2008 09:16
The digital era is exploding with potential and it cannot be ignored by any advertising agency or client who wants to flourish in the future. In order to build brand space in this new age, agencies need to understand the market behaviour, know what kind of messages are best suited for the digital media and know how to use the digital age to their advantage. It is about predicting the new online marketing trends and ensuring that clients are leveraging them correctly.
By Johanna McDowell 23 May 2008 09:01
The Independent Agency Search and Selection company (IAS) has been founded in South Africa in response to the realisation that choosing a new advertising, media, digital or design agency is an important corporate and personal business decision.
By Johanna McDowell 18 Mar 2008 08:46
Conflicts of interest involving shareholders, directors and senior executives are becoming a ticklish, and 'tender' subject for business. The trend was illustrated by a recent tender document completed by Matigari-Integrated.bmc, which requested details of all interests and potential conflicts involving our company, directors and executives.
By Johanna McDowell 7 Mar 2005 13:52
Ad revenues appear to be up. Newspapers are getting fatter. Even our over-traded magazine sector appears relatively vibrant. Journalists and publishers will therefore be surprised to hear that some of us in the PR business are starting to worry about them. Why?
By Johanna McDowell 22 Apr 2004 13:02