[Gail Schimmel] I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.
[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
[Gail Schimmel] It's not often that the Advertising Standards Authority of South Africa (ASA) leave me completely speechless. Slightly surprised, yes. But not speechless. The cause of my problem - a ruling dated 16 August 2012 in the matter of Nycomed-Dona / K Charleston in which the ASA said: "At a resolution passed by the ASA board on 4 February 2012, it was decided that Appendix F should no longer form part of the ASA Code."
[Gail Schimmel] I'm a closet feminist. "Closet" because I have some mixed feelings about the whole thing, to be honest. Woman's day, for example, leaves me cold. Why on earth do woman need a special day? What are we - disabled horses? But then every now and then I hear an advertisement that just pushes all my buttons, and brings that rampant feminist to the surface...
[Gail Schimmel] In recent weeks, many right-thinking South Africans have begun to wonder if we as a country may have our priorities wrong. Thousands march about the president's penis, but child rape and lack of jobs and education seem to cause little more than a ripple on our radars. And now the SABC has decided that it should pull ads off its own bat, and has disallowed a Nando's ad, it seems, on the basis that it promotes xenophobia and violence and has bad language. (video)
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