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Doug Mayne, MD of Primedia Lifestyle, founded his marketing and advertising career at Ogilvy Durban, where his leadership qualities ensured his progression from account executive to group account director. Joining Primedia Lifestyle in 2007 as KZN regional marketing manager, Doug was appointed MD in July 2011. His particular area of interest is the digital and CRM space within retail, and the use of mobile, social and loyalty tools to drive customer engagement and personalised retail experiences. Website www.primedialifestyle.co.za.
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Retailers need to get real
Retailers need to get real

We've noticed in the retail environment that shoppers are really yearning for authentic experiences and there have been a few retailers already having success with it.

By Doug Mayne 26 Mar 2014 13:30

[2014 trends] Mall and retail trends for 2014
[2014 trends] Mall and retail trends for 2014

I think that overall it's going to be a tough year for retailers, but those that truly embrace technology, focus on staff, their knowledge and deliver an authentic, world class experience could edge ahead of competitors.

By Doug Mayne 22 Jan 2014 06:22

[2013 trends] Malls set to 'mobilise' consumers like never before
[2013 trends] Malls set to 'mobilise' consumers like never before

All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...

By Doug Mayne 28 Jan 2013 11:56

Doug Mayne
Primedia Lifestyle future proofing its malls

Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.

By Doug Mayne 31 Oct 2012 06:25

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