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Dries Badenhorst
Riaan Kriel
Frans Malatsi
Carl September
Sue Disler
Teresa Jenkins

Mike Freedman

Mike Freedman is founder of Freedthinkers (www.freedthinkers.com) which has offices in Johannesburg and Cape Town. Freedthinkers works with clients in the private & public sectors to understand what is, discover what can be & reach clarity on how to get there. He is also the author of monthly think-pieces on brands, culture & strategy, trustee of Indalo Yethu & Nexii, & a public speaker. Contact Mike at and follow @Freedthinkers on Twitter.
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[2012 trends] Sustainability and beyond

[Mike Freedman] Trends arise from major shifts in global thinking. Otherwise they tend to be fads and blind alleys. And so to only look at trends is like trying to map the ocean by studying the waves. We need to dive deep, to the currents underneath, the reefs and the ocean floor. And so it is a time of fundamental change and it is happening at bewildering speed.

Posted 4 months ago | Like
One-man team

[Mike Freedman] Here's a question for anyone following COP17 and the English Premier League - why is climate change like Robin van Persie?

Posted 5 months ago | Like
Divisions and dependencies

[Mike Freedman] Brands are hailed as the unifying principle of the organisation. Yet brand-owners busily create divisions for advertising, sponsorships, promotions, social media, corporate social investment and so much more, with separate budgets, objectives, agendas and measurements.

Posted 7 months ago | Like
Teresa Jenkins
Thank you for sharing this great wisdom. Together we can be so much more. Please keep reminding me! Posted 7 months ago
The power of design

[Mike Freedman] The hero's journey is a story celebrated in art and life. "The Lion King" opens with a happy young cub. Then thrust out into the wilderness, tough lessons are learnt. In the third act, re-entry to the magic kingdom, the most extreme test, awaits. Now consider the career of Steve Jobs.

Posted 8 months ago | Like
Brand-building in the time of conspicuous conservation

[Mike Freedman] There's a story about Joel the Tailor, told by my late father, that may well be apocryphal - yet it resonates with a human truth: we like to be recognised for doing good.

Posted 10 months ago | Like
One small step for man in bamboo socks

[Mike Freedman] I've been reading about the Great Pacific Garbage Patch, an area larger than the US, where abandoned fishing nets, plastic bath toys, computers and plastic pellets wash around endlessly, and wondered if I would find my odd socks and lost pens there. These thoughts propelled me around the socks section of a Cape Waterfront clothing store, grumpily looking for replacement pairs.

Posted 11 months ago | Like
SA not rising to its creative, job-generating potential

[Mike Freedman] Globally, the creative industries are seen as vehicles of strong economic growth but South Africa lags in promoting and advancing these opportunities.

Posted 3 years ago | Like
The wisdom in not knowing

[Mike Freedman] The most astute marketer I worked with did not train as a marketer: Carol Grolman began as a secretary, became marketing director of Edgars and then Woolworths. Instead of a head cluttered with Porter, Aaker and Ogilvy, she relied on her gut and was brave enough to trust her instinct.

Posted 3 years ago | Like (1) | You like this
Ads, mantras and Zen

[Mike Freedman] Many great brands have brand mantras that in a few words capture their spirit. The mantra is not a slogan - it is the golden thread that holds everything together, from what a company makes, to its hiring policies.

Posted 3 years ago | Like
Brand-building: 3D vision and Buddhist mantras

[Mike Freedman] Building a business and a brand is like firing a rocket at the moon. You don't aim at the moon, but where it will be by the time the rocket arrives. A brand takes years to grow, while the marketplace is never static and what seems an opportunity now can be an overtraded cul-de-sac within a few years.

Posted 3 years ago | Like

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