There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
Digital marketing has become mainstream. Many decision-makers view online marketing now as an advantage, especially with many businesses depending on a particular web presence and viewing this medium as an essential part of their presence. However, a traditional web presence is no longer enough, especially with more consumers adopting mobile in their daily lives.
Dr KF Lai 4 Jul 2011
E-commerce has been making waves for years and consumers have higher levels of trust and confidence in remote shopping than ever before. Yet there are millions of people in both developed and developing markets whose primary connection to the internet is via a mobile device. So, it's surprising to those of us who work in the mobile internet, that the leap from fixed internet-based e-commerce to mobile commerce hasn't been quicker.
Dr KF Lai 29 Jun 2011
The '50s and '60s were the mainframe era, the '70s were the mini-computer era and the '80s and '90s were the era of the desktop and Internet. The current cycle is the era of the mobile Internet. The rapid rise of mobile Internet use will be a boon to consumers and some companies will win big while many will wonder what just happened.
Dr KF Lai 26 May 2011
At BuzzCity, we get to see a many mobile sites on a daily basis, particularly because there are thousands of publisher partner sites on our ad network. Here are my top five picks of some great mobisites in South Africa that have remained successful because of their design and user-friendly features.
Dr KF Lai 8 Apr 2011
Despite the sluggish economic growth of 2010, mobile advertising and marketing became the fastest-growing marketing medium. Here's what to look forward to in 2011.
Dr KF Lai 13 Jan 2011