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Mike Silver

Founder & director of Stretch Experiential Marketing
Location:South Africa


Mike Silver is the founder of Stretch Experiential Marketing (, a Cape Town-based experiential agency specialising in concept development and activations for national campaigns. Contact Mike via , tel +27 (0)21 802 1344 and, and follow @stretchmike on Twitter.
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Commercialising the YouTube experience

YouTube's first-ever video upload was of Jawed Karim (the site's co-founder) looking a little awkward during a trip to the zoo. Since then, we've seen a host of other shareworthy content... (video)

By Mike Silver 2 Jun 2014 05:28

SA's creative awards... They're our Golden Calves*

We've all been there. The shortlists are announced, the chatter begins and the creative industry suddenly forgets to eat, sleep or Instagram their latest sunset. Awards fever is upon us.

By Mike Silver 11 Nov 2013 06:45

[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

Rules of engagement: Minimise awkward client/agency physical interactions

In many ways, the new business-development game has many parallels with dating. It all starts with making eye contact from across the room (or PC), then the manipulative schemes to frequently 'bump' into one another at random. This leads to the exchange of personal details, the initial credentials coffee-date, the follow-up credentials date, the opportunity to prove your worthiness and trust and, finally, all things going well, the first kiss.

By Mike Silver 1 Oct 2012 10:19

The art of brand war

Travelling one early evening back from Joburg to Cape Town, my tired mind was concerned only with berating myself for leaving my Slow Lounge card at home. En route to a rubbery toasted sandwich, I stopped, impressed by this large netted installation of empty bottles.

By Mike Silver 5 Jul 2012 09:29

Student spending: a new school of thought

In days gone by, the university student was viewed as a dreamer. Their jovial and carefree existence was juxtaposed with real adult life of taxes, mortgages and in-laws. Until only recently, brands looked at them with a similar disdain. In recent times, though, businesses have been schooled that maybe it's time to take their studies into the student market a little more seriously.

By Mike Silver 8 Mar 2012 14:52

Experiential marketing - The Dark Knight

When Christian Bale donned his plastic body suit to fight Gotham City's evil-doers, he was near invincible in his vigilantism crusade. In an environment fraught with corruption, inefficiency and lack of service delivery, Batman's approach was really a last resort for a desperate city in search of freedom.

By Mike Silver 1 Jul 2011 09:31

Festival marketing - celebrating good times

South Africa appears to be following the developed market trend of the growth in the number of lifestyle properties/events and the involvement of sponsor brands that follow suit.

By Mike Silver 1 Jun 2011 09:09

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