The Presidency says it is "disappointed and surprised" by the one-sided First National Bank campaign.
Collins Chabane. (Image: GCIS)
"The current global economic crisis is threatening jobs and the livelihoods of our people. Now is the time for all sectors of society to rally together to tackle the challenges of poverty, inequality and unemployment.
"That is our common enemy as the people of South Africa," said the high office in a statement issued on Wednesday.
The Presidency further said what was needed was a strong partnership between the National Economic Development and Labour Council (Nedlac) constituents - government, labour, business and the community sector - to promote inclusive and shared growth and promote the building of a prosperous society.
It said "frivolous adverts" that displayed hatred of government or the ruling party would not help the country achieve its developmental goals.
"The President began the process of engaging the Nedlac partners on economic challenges in October (2012) during the High Level Dialogue on the Economy. That dialogue is now more urgent, given the continuing challenges in the mining sector, which have been exacerbated by the announcement by Amplats to put some shafts under care and maintenance, leading to the loss of 14,000 jobs.
"Those are the issues we should focus our attention on, how to hang on to the jobs we have, while creating new ones, instead of continuing with the dangerous campaign of talking the country down during an economic crisis globally," said Minister in the Presidency for Performance Monitoring and Evaluation, Collins Chabane.